What do people think when they talk about the future? This is an enigma that was deciphered at the 9th International Longevity Forum of Bradesco Seguros. Six online meetings were held, always on Thursdays, between November 4th and December 9th. World-renowned experts debated fundamental issues for a society that ages progressively each year. Internet users were able to interact, asking questions and making comments.
The event was mediated by gerontologist Alexandre Kalache, president of ILC and longevity consultant at Bradesco Seguros. Themes such as ageism, an intergenerational society, diversity and inclusion, protection and safety, and the development of a culture of care mobilized the participants’ attention during the meetings organized by the Brazilian International Center for Longevity (ILC do Brasil). The panels were also attended by the CEO of Bradesco Vida e Previdência and Bradesco Capitalização, Jorge Nasser, and Manoel Peres, Bradesco Saúde and of Mediservice’s CEO.

The challenge of aging

During the event, a special session with the Brazilian and British ILCs brought a lot of information and data about the challenges of aging and important references regarding the challenge of living longer with quality (photo). According to Kalache’s view, it is essential that the society develop a culture of care for those who are most vulnerable. In this group, the consultant cites the elderly and those depending on the family. ‘Professionals who take care of people in these conditions are mostly female, who work without regulations and need adequate training to assist the elderly’, reminds the expert.