Event promoted by CNseg addressed the new technologies aimed at the insurance market

The 12th Insurance Service Meeting, held at the Transamérica Expo Center in São Paulo, was attended by 527 professionals, including CEOs and business executives, to discuss the challenges of new technologies in the insurance industry. There were 33 sponsors and 38 speakers, who addressed topics relevant to the sector. With a new format, the attendees also had the opportunity to participate in the 3rd Meeting of Market Intelligence. Alexandre Leal, CNseg’s technical director, Carlos Alberto Corrêa, executive director of the National Federation of Capitalization (FenaCap), José Cechin, executive director of the National Federation of Supplementary Health (FenaSaúde), Antonio Trindade, was present at the opening ceremony, current president of the National Federation of Insurance Companies (FenSeg) and Carlos Viana, chairman of the Committee on Processes and Information Technology of CNseg. Márcio Coriolano, president of the Confederation of Insurance Companies (CNseg), gave a brief presentation, through video: “I am convinced that the Insurance Service Meeting will once again be a space to debate and demonstrate solutions that will put Brazil in the direction of progress, of the productive inclusion of more Brazilians, under the mantle of security protection.”

Panels

Renato de Castro, from SmartUp Consulting Firm, believes that the sector that will have the most opportunities with the new technologies is insurance. In the US, for example, auto insurance accounts for 40% of the insurance market. At the same time, most of the urban problems stem from population growth in cities. “Mobility is the urban aspect that most impacts the lives of cities, but the infrastructure aimed at cars will change, especially with the automation of vehicles,” said the executive. It is in this scenario that the concept of “smart cities” arises, defended and studied by the speaker, who are “places where everything seems to conspire to make his life better”. This study has five pillars: internet of things, quality of life, new economy, resilience and consumer orientation. In this way, it is possible to say that humanity now lives its 4th Industrial Revolution, whose pillar is information. “This presents four major trends for the insurance industry: customer focus, simplicity, partnership, and, ultimately, prediction (reducing risk and actively acting to prevent claims).”

Optimizing Processes – Robotic Process Automation

The theme of the panel, “Optimizing Processes – Robotic Process Automation (RPA),” introduced the use of robotics in work optimization. Deloitte’s director, Marco Dearo, stated that automating processes such as crossover, verification, and documentation of data through the RPA brings numerous benefits to insurers. “This technology is non-intrusive, meaning you do not need to change systems. With the automation of some tasks you reduce errors, increase the scale of production, reduce operating costs and increase the intellectual productivity of the team, which is what really brings profit to the business. “In the insurance industry, there is opportunity for automation almost the entire chain.

Regulatory Impact Analysis

The Regulatory Impact Analysis (RIA – AIR) panel, moderated by the Regulatory expert of FenaSaúde Bruno dos Santos, had a talk from the partner of PVMP Advogados Patrícia Pessôa Valente. “Being a new tool in our country, it is still difficult to understand its purpose, being the main objective, the control of the regulatory agent, obliging it to develop an administrative process based on evidence and, therefore, more aligned to the principle of efficiency , present in our Constitution “. But if AIR is a management efficiency improvement tool, Patricia believes that it should pay more attention to the social and not just the economic impacts of regulation. “We should talk about regulatory quality before we talk about regulatory impacts,” he said.

The blockchain in the insurance world

In the “Blockchain in the insurance world” lecture, R3 sales director Latam from R3, Gustavo Paro, assured that the technology will transform the insurance industry even more intensely than the financial one. In addition to reducing operating costs due to process optimization, shortening the time for regulating claims and facilitating the detection of fraud, among other advantages, will facilitate the creation of new products, as stated by Klaus Kaiser Apolinario of Banco Bradesco. In addition to insurers and customers, those who will also benefit from the technology will be regulators, who can assess the interests of insurers in real time, also allowing companies to reduce compliance costs.

Artificial Intelligence and the Future of Work

Artificial intelligence is a topic that is increasingly discussed, mainly because it impacts on relationships and work processes. Are some professions threatened by the automation of their tasks? Are we prepared for this increasingly present automation around the world? Who raised these issues was the founder of SLC Soluções Quantitativas, Flávio Abdenur, in the panel “Artificial Intelligence and the Future of Work”, with the moderation of the executive superintendent of business of CNseg, Paulo Kurpan, and the participation of the product head of Neoway , Rodrigo Barcia.

The New Generation and Insurance

The panel “The New Generations and Insurance” highlighted the technological changes that the world is going through and that influence the different generations. “Humanity has much to learn from the past, but it is necessary to look to the future.” This was the main message left by the speaker Luis Rasquilha, CEO of Inova Consulting. With the moderation of Superintendent of Strategy and Execution of SulAmérica Seguros, Alessandra Almeida, the executive reinforced the transformations that society has been going through, especially with the generation of so-called millenials. “Today the three biggest fears of the new generations is that Wi-Fi does not work, that the smartphone’s battery unloads and that the application does not run,” said Rasquilha. Looking at world society, it is possible to analyze some new behaviors, taking into account issues such as consumer empowerment, the digital world, sustainability, the quest for relaxation and quality of life, as well as the shared economy and the issue of so-called “urban nomads “(today it is possible to work from anywhere in the world), exemplified Luis.

Digital Transformations

“Insurance companies can’t fail, but on the other hand, new technologies need to be put on the market when they are still in the process of development, relying on the active interaction of users to improve them,” said Daniel Domeneghetti, a member of the ECC Group, CEO of DOM Strategy Partners and moderator of the panel on demystification of new technologies. According to the director of Innovation Analytics and Technology of SulAmérica, Cristiano Donisete Barbiere, since the first iPhone was launched 11 years ago and later with the popularization of technology companies like Uber and Amazon, there was a major transformation in consumer behavior, who no longer want a poor consumer experience, wanting to experience, with all the companies, of all the segments, the agility and the personalization offered by these technological companies. Cibele Cardin, CIO of Chubb Seguros, presented the five technological trends for the coming years: the possibility of capturing data through connected devices; physical robotics; open codes and data ecosystems such as blockchain, and cognitive technologies. Also participating in the panel, Curt Zimmermann, IT director at Bradesco Seguros, said that in Next, the digital bank of Bradesco, there is no longer talk about banking transaction, but on the client’s journey, this is further evidence of the protagonism of this character in the current times.

AI: Do you know who you’re talking to?

“In 30 years, we will have artificial intelligence everywhere and the companies that make the most of it now will be the most successful in the future,” warned CTO & Distinghished Engineer IBM, Fabio Luis Marras, on the panel “AI: You Do you know who you’re talking to?” With the moderation of CNseg’s Business Executive Superintendent, Paulo Kurpan, and the participation of Eduardo Dal Ri, SulAmérica’s Vice President of Auto and Massifs, the most innovative approach to artificial intelligence in the market was discussed, pointing out some paths to the insurance industry. Despite the bragging, the Brazilian insurance industry has increasingly sought to automate processes to better serve customers, explained Marras. “This true approach with the consumer is what I have seen happen in the Brazilian insurance industry,” he concluded.

The challenge of resumption of growth of the economy and the insurance market

Labor, social security, economic, political and environmental issues permeated the panel “Challenges for the resumption of economic growth and the insurance market”. One of the consequences of the current crisis, from which we are now emerging, was the exchange of formal employment for the informal, generating an increase in inequality, as pointed out by Pedro Simões, CNseg economist, moderator of the panel. As if that were not enough, climate change is a great challenge for the country and for the insurance industry, which must cope with the increase in the number of claims for major natural disasters. Also in this regard the sector is not standing still, seeking to encourage the transition to a low carbon economy, directing its institutional investments to more sustainable companies; creating new products to absorb the economic impacts of these natural disasters and being more rigorous in managing risks.

Digital transformation: the challenge is not only technological

Among the various paradigm shifts in the present world is the fact that in the past, when valuable information was obtained, it was carefully guarded to be used when necessary. Today, information is there, accessible to everyone, and it does not have to be preserved. What’s important is how to use it in the best possible way, said Cassio Dreyfuss, Vice President of Research at Gartner. The great changes of the present times are also present in work environments, where procedural manuals no longer serve and professionals need to find new ways of doing their work. “The top management will point out the mission, but the way to do it will be left to the work groups, who will face unknown challenges along the way,” he concluded. Also participating in the panel, Susep’s Director of Supervision of Conduct, Carlos de Paula, said that this whole revolution is a great challenge for the Brazilian State, which can not but be attentive to this transformative agenda, despite its traditional reactive stance to the theme.

Data science: opportunities in the insurance market

Digital transformation goes through a diffusion of data culture, which has become the “heart” of companies. This was the theme of the panel “Data Science: opportunities in the insurance market”. The panel was attended by the professors of PUC-Rio Gustavo Robichez, Rafael Nasser and Hélio Lopes, and Glauce Carvalhal, legal superintendent of CNseg. Hélio Lopes explained that Data Science is multidisciplinary and has been gaining more and more value in the insurance sector. For Glauce Carvalhal, the approval of the General Law of Protection of Personal Data (LGPD), was created to structure the way the data will be worked. “The law does not prohibit data processing, it came to show which way to go, structuring it. This facilitates the company even when there is an inspection,” he concluded.

New Insurance Boundaries: Today and Tomorrow in the Digital Age

The last panel of the 12th Insurance Service Meeting, “New Frontiers of Insurance: Today and Tomorrow in the Digital Age”, was attended by Cezar Taurion head digital transformation from Kick Ventures. In a scenario where more than 4 billion people are connected to the Internet worldwide, digital is not the future, it’s the present. “The 4th Industrial Revolution that is underway has started, especially since 2007, with the emergence of the first smartphone,” explained Taurion. “The insurance sector is one of the most conservative, not only in Brazil, but worldwide. Even if it is very regulated, it has to adapt to the new times. This is a major challenge because any industry is threatened with disruption not by its competitors, but by other sectors, such as startups, for example, “he emphasized.

Trade fair

Mauricio Ghetler, director of marketing and sales for I4PRO, believes that the discussion about digital transformation is always necessary and highlights that the theme permeates the daily activities of the company. “For us we had a lot of synergy with what was presented at the Insurance Meeting, which is a very interesting event about digital transformation. We act very strongly in customer service channels, business channels and brokers, “he says. On the news for 2019, Ghetler said he will have some initiatives in the area of artificial intelligence and also studies on the feasibility of offering products based on blockchain. Delphos Serviços Técnicos, specialized in providing services to the insurance market, with presence in Rio de Janeiro and São Paulo, was also among the exhibitors of the event. Elisabete Prado (photo), vice president of the company cited the partnership developed with the Portuguese company IT PEERS for data protection. “We have been in the market for a long time with portfolio management solutions. We have come out of the standard of corporate business and developed a partnership with the Portuguese company, which has a ready solution for the General Law of Data Protection, called “DataPeers”. We believe it is one of the first in the market and it will help the insurance market”, she said.