Insurtechs idealize special solutions and change the way the customer chooses their type of protection

By: Carlos Pacheco

Created in 2016 in the format of insurtech, and working in partnership with large companies, Thinkseg’s main focus is to offer a 100% digital consumer experience by displaying a mix of products tailored to their needs. The CEO and founder of the company, André Gregori, envisions a positive scenario for 2019, from a precise conclusion: startups operating the sector democratize access to insurance. In Gregori’s analysis, companies over the last few years have been embracing innovations proposed by insurtechs, who devise differentiated solutions and change the way the customer hires their insurance.

“We are a laboratory and a channel of disruption. We have tested innovations to meet insurers and consumers through technology, “adds Gregori. If, on the one hand, there is a degree of difficulty for companies to create new products, the same does not happen with insurtechs, when detecting better and attractive insurance options, guiding the consumer in choosing the most appropriate ones.

About the role of the broker in this context, the CEO of Thinkseg believes that the professional is less resilient and increasingly open to the use of digital channels. In his view, the old idea that the broker will disappear in this new context is definitely outdated. On the contrary: “it will change your posture”.

The company run by Gregori invests in backoffice and front-end structures. In addition, it proposes the “repackaging” of products with new characteristics, whose improvements, according to him, need to be constant. Thinkseg’s strategy is to reverse the chain that exists in the market, that is, it first assesses consumer wants and needs and then creates customized products with insurers. This is a design that Thinkseg does not give up: treading the age of the digital consumer.