{"id":85483,"date":"2026-11-12T10:49:20","date_gmt":"2026-11-12T13:49:20","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=85483"},"modified":"2026-11-12T10:49:20","modified_gmt":"2026-11-12T13:49:20","slug":"fundacion-mapfre-lanca-campanha-global-pelo-dia-mundial-em-memoria-as-vitimas-do-transito","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2026\/11\/12\/fundacion-mapfre-lanca-campanha-global-pelo-dia-mundial-em-memoria-as-vitimas-do-transito\/","title":{"rendered":"Fundaci\u00f3n Mapfre lan\u00e7a campanha global pelo Dia Mundial em Mem\u00f3ria \u00e0s V\u00edtimas do Tr\u00e2nsito"},"content":{"rendered":"<p align=\"justify\">A <a href=\"https:\/\/www.fundacionmapfre.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>Fundaci\u00f3n Mapfre<\/u><\/strong><\/a> apresenta um <a href=\"https:\/\/www.youtube.com\/watch?v=UW5nrUI0gHE\" target=\"_blank\" rel=\"noopener noreferrer\"><u>curta-metragem<\/u><\/a> de anima\u00e7\u00e3o como pe\u00e7a central de sua mobiliza\u00e7\u00e3o global pelo <strong>Dia Mundial em Mem\u00f3ria \u00e0s V\u00edtimas do Tr\u00e2nsito<\/strong>, celebrado anualmente no terceiro domingo de novembro. Desenvolvido para plataformas digitais, o v\u00eddeo refor\u00e7a a mensagem <strong>&#8220;Lembre, Apoie, Aja&#8221;<\/strong> e convida a sociedade a refletir sobre o papel de cada indiv\u00edduo na constru\u00e7\u00e3o de um tr\u00e2nsito mais seguro.<\/p>\n<p align=\"justify\">A iniciativa \u00e9 realizada em parceria com organiza\u00e7\u00f5es internacionais de apoio \u00e0s v\u00edtimas da viol\u00eancia vi\u00e1ria, entre elas a <a href=\"https:\/\/ficvi.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>Federa\u00e7\u00e3o Ibero-Americana de Associa\u00e7\u00f5es de V\u00edtimas de Viol\u00eancia Vi\u00e1ria (FICVI)<\/u><\/strong><\/a>, a <a href=\"https:\/\/fevr.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>Federa\u00e7\u00e3o Europeia de V\u00edtimas da Estrada (FEVR)<\/u><\/strong><\/a> e a <a href=\"https:\/\/www.irvp.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>International Road Victim Partnership (IRVP)<\/u><\/strong><\/a>. No Brasil, a mobiliza\u00e7\u00e3o conta com o apoio da <a href=\"https:\/\/vidaurgente.org.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>Funda\u00e7\u00e3o Thiago de Moraes Gonzaga<\/u><\/strong><\/a> <strong>(Vida Urgente)<\/strong>.<\/p>\n<p align=\"justify\">Alinhada aos objetivos do Segundo Dec\u00eanio de A\u00e7\u00e3o para a Seguran\u00e7a no Tr\u00e2nsito da Organiza\u00e7\u00e3o das Na\u00e7\u00f5es Unidas (2021\u20132030), a campanha refor\u00e7a a import\u00e2ncia do engajamento coletivo para reduzir o n\u00famero de sinistros e les\u00f5es no tr\u00e2nsito e ampliar a conscientiza\u00e7\u00e3o sobre os impactos humanos dos sinistros vi\u00e1rios. Produzido pela Ara&#8217;Ara Studios, o curta traduz os tr\u00eas pilares da mobiliza\u00e7\u00e3o: lembrar as v\u00edtimas, apoiar familiares e sobreviventes e agir para prevenir novas trag\u00e9dias. A produ\u00e7\u00e3o destaca que atitudes cotidianas de motoristas, motociclistas, ciclistas e pedestres podem fazer a diferen\u00e7a na preserva\u00e7\u00e3o de vidas.<\/p>\n<p align=\"justify\">Para <strong>F\u00e1tima Lima, representante da Fundaci\u00f3n Mapfre no Brasil<\/strong>, a data \u00e9 um convite \u00e0 reflex\u00e3o e \u00e0 responsabilidade compartilhada. &#8220;<i>Cada v\u00edtima de tr\u00e2nsito representa uma hist\u00f3ria interrompida e um impacto que se estende a fam\u00edlias, amigos e comunidades. Ao dar visibilidade a essas hist\u00f3rias, refor\u00e7amos que a seguran\u00e7a vi\u00e1ria \u00e9 uma responsabilidade de todos. Com a campanha &#8216;Lembre, Apoie, Aja&#8217;, queremos estimular uma reflex\u00e3o coletiva e incentivar atitudes capazes de preservar vidas e construir um tr\u00e2nsito mais seguro e humano para todos<\/i>&#8220;, afirma.<\/p>\n<p align=\"justify\">A Fundaci\u00f3n Mapfre e as entidades parceiras convidam a sociedade, os ve\u00edculos de comunica\u00e7\u00e3o e os criadores de conte\u00fado a se somarem a esta causa, assistindo e compartilhando o <a href=\"https:\/\/www.youtube.com\/watch?v=UW5nrUI0gHE\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>v\u00eddeo<\/u><\/strong><\/a> em suas plataformas com as hashtags oficiais <strong>#LembreApoieAja<\/strong>.<\/p>\n<p align=\"justify\"><strong>InPress Porter Novelli<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Fundaci\u00f3n Mapfre apresenta um curta-metragem de anima\u00e7\u00e3o como pe\u00e7a central de sua mobiliza\u00e7\u00e3o global pelo Dia Mundial em Mem\u00f3ria \u00e0s V\u00edtimas do Tr\u00e2nsito, celebrado anualmente no terceiro domingo de novembro. Desenvolvido para plataformas digitais, o v\u00eddeo refor\u00e7a a mensagem &#8220;Lembre, Apoie, Aja&#8221; e convida a sociedade a refletir sobre o papel de cada indiv\u00edduo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":85486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[895],"class_list":["post-85483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundacion-mapfre","tag-fundacion-mapfre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundaci\u00f3n Mapfre lan\u00e7a campanha global pelo Dia Mundial em Mem\u00f3ria \u00e0s V\u00edtimas do Tr\u00e2nsito | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2026\/11\/12\/fundacion-mapfre-lanca-campanha-global-pelo-dia-mundial-em-memoria-as-vitimas-do-transito\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundaci\u00f3n Mapfre lan\u00e7a campanha global pelo Dia Mundial em Mem\u00f3ria \u00e0s V\u00edtimas do Tr\u00e2nsito | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A Fundaci\u00f3n Mapfre apresenta um curta-metragem de anima\u00e7\u00e3o como pe\u00e7a central de sua mobiliza\u00e7\u00e3o global pelo Dia Mundial em Mem\u00f3ria \u00e0s V\u00edtimas do Tr\u00e2nsito, celebrado anualmente no terceiro domingo de novembro. Desenvolvido para plataformas digitais, o v\u00eddeo refor\u00e7a a mensagem &#8220;Lembre, Apoie, Aja&#8221; e convida a sociedade a refletir sobre o papel de cada indiv\u00edduo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insurancecorp.com.br\/pt\/2026\/11\/12\/fundacion-mapfre-lanca-campanha-global-pelo-dia-mundial-em-memoria-as-vitimas-do-transito\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevistaInsuranceCorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T13:49:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2026\/11\/9QmZ6ETOhNjNxojci5SbvNmLwJ3bjV2YuFmc1NnbpB0bhNWYkVmc6cjM4cTMwETN1IjOn5GcukTOwIjZ5QzY4gTYzYjMxADM0IjNwEzYmljMwcTZjFjNGJTJjFjNGJTJyczNwQjRyUSN0ADNx8VL1ETLf9VLwITLfpjM.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"420\" \/>\n\t<meta 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