{"id":84928,"date":"2026-11-03T11:46:14","date_gmt":"2026-11-03T14:46:14","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=84928"},"modified":"2026-11-03T12:00:00","modified_gmt":"2026-11-03T15:00:00","slug":"toku-apresenta-aplicacoes-de-inteligencia-artificial-para-o-mercado-de-seguros-no-cqcs-inovacao-2026","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2026\/11\/03\/toku-apresenta-aplicacoes-de-inteligencia-artificial-para-o-mercado-de-seguros-no-cqcs-inovacao-2026\/","title":{"rendered":"Toku apresenta aplica\u00e7\u00f5es de intelig\u00eancia artificial para o mercado de seguros no CQCS Inova\u00e7\u00e3o 2026"},"content":{"rendered":"<p align=\"justify\">A intelig\u00eancia artificial vem ampliando suas aplica\u00e7\u00f5es no mercado de seguros, com possibilidades que v\u00e3o da gest\u00e3o operacional \u00e0 intera\u00e7\u00e3o com os clientes. Esse ser\u00e1 o tema do painel &#8220;IA Construindo o Novo Mercado de Seguros&#8221;, que integra a programa\u00e7\u00e3o do <a href=\"https:\/\/www.cqcs.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>CQCS Inova\u00e7\u00e3o 2026<\/u><\/a>, nos dias 4 e 5 de novembro, no Transamerica Expo Center, em S\u00e3o Paulo. Raphael Emerick, CEO Brasil da Toku, empresa de infraestrutura inteligente para gest\u00e3o de pagamentos recorrentes, participar\u00e1 da discuss\u00e3o ao lado de Marcelo Picolo, diretor executivo para a Am\u00e9rica Latina (Sul) da Solera, e Saint&#8217;Clair Lima, diretor da Bradesco Auto\/RE.<\/p>\n<p align=\"justify\">Durante o encontro, Raphael compartilhar\u00e1 a experi\u00eancia da Toku no desenvolvimento de agentes de intelig\u00eancia artificial para opera\u00e7\u00f5es de cobran\u00e7a, vendas e atendimento. Na cobran\u00e7a, por exemplo, a tecnologia pode entrar em contato com clientes sobre pagamentos pendentes, negociar condi\u00e7\u00f5es e agendar pagamentos por diferentes canais, mantendo o hist\u00f3rico das intera\u00e7\u00f5es.<\/p>\n<p align=\"justify\">Os agentes tamb\u00e9m podem apoiar processos comerciais e de suporte, com recursos para recomendar produtos, conduzir vendas, esclarecer d\u00favidas e coordenar solicita\u00e7\u00f5es de atendimento. Essas aplica\u00e7\u00f5es permitem que a IA participe de diferentes etapas da opera\u00e7\u00e3o, em vez de se limitar \u00e0 execu\u00e7\u00e3o de tarefas isoladas.<\/p>\n<p align=\"justify\">&#8220;<i>No mercado de seguros, a intelig\u00eancia artificial pode ajudar a identificar o melhor momento e canal para interagir com cada cliente, facilitando a regulariza\u00e7\u00e3o de pagamentos e tornando o relacionamento mais eficiente. O desafio \u00e9 usar a tecnologia para resolver demandas reais, considerando o contexto de cada consumidor<\/i>&#8220;, afirma Raphael Emerick.<\/p>\n<p align=\"justify\">A participa\u00e7\u00e3o da Toku no CQCS Inova\u00e7\u00e3o 2026 levar\u00e1 ao debate exemplos de como a intelig\u00eancia artificial pode ser incorporada \u00e0 gest\u00e3o de pagamentos e receb\u00edveis, contribuindo para a evolu\u00e7\u00e3o das opera\u00e7\u00f5es e do relacionamento com os consumidores no mercado de seguros.<\/p>\n<h4 align=\"justify\">Servi\u00e7o \u2014 CQCS Inova\u00e7\u00e3o 2026<\/h4>\n<ul>\n<li><strong>Data:<\/strong> 4 de novembro de 2026<\/li>\n<li><strong>Hor\u00e1rio do painel:<\/strong> 14h20<\/li>\n<li><strong>Local:<\/strong> Transamerica Expo Center, S\u00e3o Paulo (SP)<\/li>\n<\/ul>\n<p align=\"justify\"><strong>Ag\u00eancia Noar<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A intelig\u00eancia artificial vem ampliando suas aplica\u00e7\u00f5es no mercado de seguros, com possibilidades que v\u00e3o da gest\u00e3o operacional \u00e0 intera\u00e7\u00e3o com os clientes. Esse ser\u00e1 o tema do painel &#8220;IA Construindo o Novo Mercado de Seguros&#8221;, que integra a programa\u00e7\u00e3o do CQCS Inova\u00e7\u00e3o 2026, nos dias 4 e 5 de novembro, no Transamerica Expo Center, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":84929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[],"class_list":["post-84928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diversos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toku apresenta aplica\u00e7\u00f5es de intelig\u00eancia artificial para o mercado de seguros no CQCS Inova\u00e7\u00e3o 2026 | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2026\/11\/03\/toku-apresenta-aplicacoes-de-inteligencia-artificial-para-o-mercado-de-seguros-no-cqcs-inovacao-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toku apresenta aplica\u00e7\u00f5es de intelig\u00eancia artificial para o mercado de seguros no CQCS Inova\u00e7\u00e3o 2026 | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A intelig\u00eancia artificial vem ampliando suas aplica\u00e7\u00f5es no mercado de seguros, com possibilidades que v\u00e3o da gest\u00e3o operacional \u00e0 intera\u00e7\u00e3o com os clientes. 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