{"id":82451,"date":"2026-08-20T11:52:13","date_gmt":"2026-08-20T14:52:13","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=82451"},"modified":"2026-08-20T11:52:13","modified_gmt":"2026-08-20T14:52:13","slug":"marcos-edurado-ferreira-sera-palestrante-do-4o-seminario-de-inovacao-e-seguros-da-ens","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2026\/08\/20\/marcos-edurado-ferreira-sera-palestrante-do-4o-seminario-de-inovacao-e-seguros-da-ens\/","title":{"rendered":"Marcos Edurado Ferreira ser\u00e1 palestrante do 4\u00ba Semin\u00e1rio de Inova\u00e7\u00e3o e Seguros da ENS"},"content":{"rendered":"<p align=\"justify\">O especialista em longevidade, mercado securit\u00e1rio e p\u00f3s-carreira Marcos Eduardo Ferreira ser\u00e1 um dos palestrantes do\u00a0<strong>4\u00ba Semin\u00e1rio de Inova\u00e7\u00e3o e Seguros<\/strong>, promovido pela\u00a0<strong>Escola de Neg\u00f3cios e Seguros (ENS)\u00a0<\/strong>em S\u00e3o Paulo, que acontece no dia\u00a0<strong>21\/08, das 09h \u00e0s 19h<\/strong>. O encontro, que re\u00fane profissionais, pesquisadores e especialistas do setor, ter\u00e1 como tema central &#8220;<strong>Fazer chegar o seguro onde ele precisa estar<\/strong>&#8220;, abordando os impactos da inova\u00e7\u00e3o, tecnologia e novos modelos de neg\u00f3cio para o futuro do mercado de seguros.<\/p>\n<p align=\"justify\">Com mais de 30 anos de experi\u00eancia no mercado de seguros, incluindo sua atua\u00e7\u00e3o como CEO da MAPFRE no Brasil e Am\u00e9rica do Sul, Marcos levar\u00e1 ao evento uma reflex\u00e3o sobre como as mudan\u00e7as no comportamento da sociedade, especialmente relacionadas ao\u00a0<strong>envelhecimento da popula\u00e7\u00e3o e \u00e0 longevidade<\/strong>, influenciam a cria\u00e7\u00e3o de novos produtos e servi\u00e7os. Atualmente, o executivo dedica sua atua\u00e7\u00e3o \u00e0 economia da longevidade, apoiando neg\u00f3cios e iniciativas voltadas ao p\u00fablico 50+ e \u00e0 prepara\u00e7\u00e3o para novas fases da vida profissional.<\/p>\n<p align=\"justify\">&#8220;Vivemos mais e temos novas necessidades que surgem o tempo todo ao longo da vida, por isso o setor precisa criar solu\u00e7\u00f5es que acompanhem essa jornada&#8221;, afirma Marcos.<\/p>\n<p align=\"justify\">Durante sua participa\u00e7\u00e3o, que acontece no per\u00edodo da manh\u00e3, Marcos ir\u00e1 discutir como o mercado de seguros precisa acompanhar uma sociedade em transforma\u00e7\u00e3o, na qual consumidores buscam solu\u00e7\u00f5es mais personalizadas, preventivas e conectadas \u00e0s suas necessidades.<\/p>\n<p><strong>Especialistas do setor<\/strong><\/p>\n<p align=\"justify\">Al\u00e9m de Marcos, o evento contar\u00e1 com a participa\u00e7\u00e3o de especialistas do mercado de seguros, como\u00a0<strong>Maria Helena Monteiro<\/strong>, diretora de Ensino da ENS;\u00a0<strong>Ang\u00e9lica Carlini<\/strong>, advogada e professora especialista em Direito de Seguros, Sa\u00fade Suplementar, Inova\u00e7\u00e3o e Intelig\u00eancia Artificial;\u00a0<strong>Gustavo Lean\u00e7a<\/strong>, economista, executivo de seguros da Capgemini Brasil e professor da ENS;\u00a0<strong>Bruno Omena<\/strong>, cientista de dados com atua\u00e7\u00e3o em insurtechs, Machine Learning e Intelig\u00eancia Artificial;\u00a0<strong>Raquel Ferreira<\/strong>, advogada especialista em Direito de Seguros, Resseguros e Inova\u00e7\u00e3o;\u00a0<strong>Liliane Garcia<\/strong>, especialista em inova\u00e7\u00e3o, desenvolvimento de neg\u00f3cios e transforma\u00e7\u00e3o no setor de seguros; e\u00a0<strong>Fernando Peternella<\/strong>, executivo com experi\u00eancia em inova\u00e7\u00e3o, tecnologia e solu\u00e7\u00f5es para o mercado de seguros.<\/p>\n<p align=\"justify\">Tamb\u00e9m participam\u00a0<strong>Edval Tavares<\/strong>, administrador, pesquisador e executivo de tecnologia, coordenador acad\u00eamico da ENS com atua\u00e7\u00e3o em seguros, inova\u00e7\u00e3o, intelig\u00eancia artificial e mudan\u00e7as clim\u00e1ticas;\u00a0<strong>Luiz Macoto<\/strong>, professor da ENS, engenheiro e especialista em seguros, resseguros, gest\u00e3o de riscos e underwriting;\u00a0<strong>Reinaldo Marques<\/strong>, especialista em riscos e seguros com atua\u00e7\u00e3o em gest\u00e3o de riscos e inova\u00e7\u00e3o;\u00a0<strong>La\u00e9rcio Vicente<\/strong>, atu\u00e1rio e consultor t\u00e9cnico com experi\u00eancia em seguros, resseguros, previd\u00eancia e gest\u00e3o atuarial; e\u00a0<strong>Eduardo Arias<\/strong>, professor e conteudista da ENS, especialista em administra\u00e7\u00e3o financeira e seguros.<\/p>\n<p align=\"justify\">&#8220;No 4o semin\u00e1rio de Inova\u00e7\u00e3o da ENS, vamos ter a chance de discutir os principais desafios e oportunidades do mercado frente a temas cada vez mais presentes em nosso dia a dia como o novo perfil do consumidor, avan\u00e7os da tecnologia e desafios clim\u00e1ticos&#8221;, finaliza Gustavo Lean\u00e7a.<\/p>\n<p><strong>Servi\u00e7o<\/strong><\/p>\n<p><i><strong>4\u00ba Semin\u00e1rio de Inova\u00e7\u00e3o e Seguros \u2013 ENS<\/strong><\/i><\/p>\n<p>Data: 21\/08<\/p>\n<p>Hor\u00e1rio: 9h \u00e0s 19h<\/p>\n<p>Modalidade Presencial: Audit\u00f3rio da ENS Unidade S\u00e3o Paulo. Rua L\u00edbero Badar\u00f3, 293 \u2013 27\u00ba andar \u2013 Cj. 27D \u2013 Centro \u2013 S\u00e3o Paulo\/SP<\/p>\n<p>Investimento: R$ 160,00<\/p>\n<p>Inscri\u00e7\u00f5es at\u00e9: 19\/08 ou at\u00e9 atingir a capacidade m\u00e1xima do audit\u00f3rio.<\/p>\n<p>Pagamento: \u00e0 vista via boleto, Pix ou cart\u00e3o de cr\u00e9dito sem recorr\u00eancia<\/p>\n<p>* Caso queira participar do evento na modalidade on-line, clique\u00a0<a href=\"https:\/\/ens.edu.br\/eventos?slug=4o-seminario-de-inovacao-e-seguros-on-line&amp;oferta_id=126]\" target=\"_blank\" rel=\"noopener noreferrer\"><u>aqui<\/u><\/a>.<\/p>\n<p><strong>Sheep Comunica\u00e7\u00e3o<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O especialista em longevidade, mercado securit\u00e1rio e p\u00f3s-carreira Marcos Eduardo Ferreira ser\u00e1 um dos palestrantes do\u00a04\u00ba Semin\u00e1rio de Inova\u00e7\u00e3o e Seguros, promovido pela\u00a0Escola de Neg\u00f3cios e Seguros (ENS)\u00a0em S\u00e3o Paulo, que acontece no dia\u00a021\/08, das 09h \u00e0s 19h. O encontro, que re\u00fane profissionais, pesquisadores e especialistas do setor, ter\u00e1 como tema central &#8220;Fazer chegar o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":82453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[17470,17469,7698,14122],"class_list":["post-82451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-4o-seminario-de-inovacao-e-seguros-da-ens","tag-marcos-edurado-ferreira","tag-palestrante","tag-sera"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marcos Edurado Ferreira ser\u00e1 palestrante do 4\u00ba Semin\u00e1rio de Inova\u00e7\u00e3o e Seguros da ENS | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2026\/08\/20\/marcos-edurado-ferreira-sera-palestrante-do-4o-seminario-de-inovacao-e-seguros-da-ens\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcos Edurado Ferreira ser\u00e1 palestrante do 4\u00ba Semin\u00e1rio de Inova\u00e7\u00e3o e Seguros da ENS | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"O especialista em longevidade, mercado securit\u00e1rio e p\u00f3s-carreira Marcos Eduardo Ferreira ser\u00e1 um dos palestrantes do\u00a04\u00ba Semin\u00e1rio de Inova\u00e7\u00e3o e Seguros, promovido pela\u00a0Escola de Neg\u00f3cios e Seguros (ENS)\u00a0em S\u00e3o Paulo, que acontece no dia\u00a021\/08, das 09h \u00e0s 19h. 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