{"id":78818,"date":"2026-04-16T12:19:48","date_gmt":"2026-04-16T15:19:48","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=78818"},"modified":"2026-04-16T12:19:48","modified_gmt":"2026-04-16T15:19:48","slug":"frota-de-carros-eletricos-cresce-no-brasil","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2026\/04\/16\/frota-de-carros-eletricos-cresce-no-brasil\/","title":{"rendered":"Frota de carros el\u00e9tricos cresce no Brasil"},"content":{"rendered":"<p align=\"justify\">O mercado de ve\u00edculos eletrificados no Brasil atingiu um novo n\u00edvel em mar\u00e7o de 2026. Segundo\u00a0<a href=\"https:\/\/www.fenabrave.org.br\/portalv2\/Conteudo\/Emplacamentos\" target=\"_blank\" rel=\"noopener noreferrer\">dados da Fenabrave (Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores)<\/a>, o segmento de autom\u00f3veis e comerciais leves el\u00e9tricos e h\u00edbridos somou 40.009 emplacamentos no m\u00eas, representando uma alta de 42,48% em rela\u00e7\u00e3o a fevereiro. No acumulado do primeiro trimestre, o volume chegou a 95.469 unidades, quase o dobro do registrado no mesmo per\u00edodo de 2025.<\/p>\n<p align=\"justify\">Para Hamilton Sobrinho, diretor da Regional Norte e Nordeste da Lojacorr Seguros, esse cen\u00e1rio traz transforma\u00e7\u00f5es profundas para o cotidiano do corretor, especialmente no que diz respeito \u00e0 aceita\u00e7\u00e3o de novas tecnologias e \u00e0 precifica\u00e7\u00e3o do risco.<\/p>\n<h4>BYD: de marca entrante \u00e0 lideran\u00e7a do mercado<\/h4>\n<p align=\"justify\">Um dos destaques do relat\u00f3rio \u00e9 o dom\u00ednio da empresa chinesa fabricante de ve\u00edculos BYD, que det\u00e9m 70,38% de participa\u00e7\u00e3o no mercado acumulado de carros el\u00e9tricos puros em 2026. Sobrinho observa que a percep\u00e7\u00e3o das seguradoras sobre a fabricante chinesa mudou drasticamente.<\/p>\n<p align=\"justify\">&#8220;A aceita\u00e7\u00e3o da BYD pelas companhias de seguro evoluiu muito r\u00e1pido, de uma postura cautelosa para uma integra\u00e7\u00e3o plena. Hoje, ela j\u00e1 n\u00e3o \u00e9 mais vista como uma &#8216;marca entrante&#8217;, mas como l\u00edder absoluta&#8221;, afirma o diretor.<\/p>\n<p align=\"justify\">Apesar da consolida\u00e7\u00e3o, Sobrinho ressalta que a log\u00edstica de reposi\u00e7\u00e3o de pe\u00e7as ainda gera aten\u00e7\u00e3o no setor, embora a perspectiva seja otimista com a nova f\u00e1brica na Bahia e o ganho de escala nas vendas.<\/p>\n<h4>Sinistralidade e ticket m\u00e9dio em alta<\/h4>\n<p align=\"justify\">Contrariando a expectativa de que o aumento da frota traria uma queda imediata nos pre\u00e7os, o cen\u00e1rio atual aponta para a manuten\u00e7\u00e3o ou eleva\u00e7\u00e3o do ticket m\u00e9dio dos seguros. Sobrinho elenca os fatores determinantes.<\/p>\n<p><strong>Custo de repara\u00e7\u00e3o:<\/strong> a tecnologia especializada e o pre\u00e7o elevado das pe\u00e7as impulsionam os valores.<br \/>\n<strong>M\u00e3o de obra:<\/strong> a necessidade de t\u00e9cnicos qualificados para lidar com sistemas de alta voltagem reflete diretamente no custo do seguro.<br \/>\n<strong>Frequ\u00eancia de sinistros:<\/strong> o aumento nas taxas de colis\u00e3o e roubos nas principais regi\u00f5es do pa\u00eds pressiona a sinistralidade das carteiras.<\/p>\n<h4>Oportunidade para o corretor de seguros<\/h4>\n<p align=\"justify\">Com os SUVs eletrificados representando agora\u00a056,68%\u00a0do subsegmento de utilit\u00e1rios em mar\u00e7o de 2026, o papel do corretor torna-se ainda mais consultivo. Entender as particularidades de motoriza\u00e7\u00e3o (que no caso dos autos h\u00edbridos j\u00e1 representam\u00a013.233 unidades\u00a0da Toyota e\u00a011.276\u00a0da GWM no acumulado do ano) \u00e9 essencial para garantir a melhor cobertura e suporte ao cliente em um mercado que n\u00e3o para de crescer.<\/p>\n<p align=\"justify\"><strong>Lide Multim\u00eddia<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mercado de ve\u00edculos eletrificados no Brasil atingiu um novo n\u00edvel em mar\u00e7o de 2026. Segundo\u00a0dados da Fenabrave (Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores), o segmento de autom\u00f3veis e comerciais leves el\u00e9tricos e h\u00edbridos somou 40.009 emplacamentos no m\u00eas, representando uma alta de 42,48% em rela\u00e7\u00e3o a fevereiro. No acumulado do primeiro trimestre, o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":78819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[170],"tags":[2395,4219,5287,9268,8807],"class_list":["post-78818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lojacorr","tag-brasil","tag-carros","tag-cresce","tag-eletricos","tag-frota"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frota de carros el\u00e9tricos cresce no Brasil | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2026\/04\/16\/frota-de-carros-eletricos-cresce-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frota de carros el\u00e9tricos cresce no Brasil | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"O mercado de ve\u00edculos eletrificados no Brasil atingiu um novo n\u00edvel em mar\u00e7o de 2026. Segundo\u00a0dados da Fenabrave (Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores), o segmento de autom\u00f3veis e comerciais leves el\u00e9tricos e h\u00edbridos somou 40.009 emplacamentos no m\u00eas, representando uma alta de 42,48% em rela\u00e7\u00e3o a fevereiro. 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