{"id":77827,"date":"2026-03-17T14:52:24","date_gmt":"2026-03-17T17:52:24","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=77827"},"modified":"2026-03-17T14:52:24","modified_gmt":"2026-03-17T17:52:24","slug":"bradesco-seguros-promove-10a-edicao-do-insurance-innovation-talks","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2026\/03\/17\/bradesco-seguros-promove-10a-edicao-do-insurance-innovation-talks\/","title":{"rendered":"Bradesco Seguros promove 10\u00aa edi\u00e7\u00e3o do Insurance &#038; Innovation Talks"},"content":{"rendered":"<p align=\"justify\">O Grupo Bradesco Seguros realizou, no dia 10 de mar\u00e7o, no Rio de Janeiro, a 10\u00aa edi\u00e7\u00e3o do\u00a0<em>Insurance &amp; Innovation Talks<\/em>. Com o tema \u201cSa\u00fade em movimento: cuidado que acompanha, n\u00e3o espera\u201d, o encontro reuniu mais de 600 pessoas &#8211; no ambiente online e presencial -,\u00a0e contou com a parceria da Beep Sa\u00fade\u00a0e da Firjan\u00a0e promoveu reflex\u00f5es sobre novas formas de cuidado em sa\u00fade para al\u00e9m dos espa\u00e7os tradicionais, destacando o papel da inova\u00e7\u00e3o na preven\u00e7\u00e3o, no acesso e na transforma\u00e7\u00e3o da experi\u00eancia do paciente.<\/p>\n<p align=\"justify\">O evento reuniu representantes do Grupo Bradesco Seguros e das empresas parceiras em uma programa\u00e7\u00e3o voltada \u00e0 troca de experi\u00eancias e ao debate sobre os caminhos para um sistema de sa\u00fade mais integrado, acess\u00edvel e centrado nas pessoas.<\/p>\n<p align=\"justify\">O primeiro painel, \u201cCuidado, acesso e experi\u00eancia: os desafios e oportunidades da sa\u00fade\u201d, foi mediado por Juliana Santos, PMO de Inova\u00e7\u00e3o da Bradesco Seguros, e contou com a participa\u00e7\u00e3o de Labruna Vieira, superintendente s\u00eanior de TI Sa\u00fade da Bradesco Seguros, e Luiz Humberto Werdine, m\u00e9dico e coordenador de Produto e Medicina da Firjan.<\/p>\n<p align=\"justify\">Durante o debate, Luiz Humberto destacou a relev\u00e2ncia da preven\u00e7\u00e3o como estrat\u00e9gia estruturante para a promo\u00e7\u00e3o da sa\u00fade. \u201cEmbora a mensura\u00e7\u00e3o dos resultados em promo\u00e7\u00e3o da sa\u00fade ainda seja um desafio, o incentivo \u00e0 preven\u00e7\u00e3o \u00e9 fundamental. Para que essa import\u00e2ncia seja efetivamente percebida, \u00e9 essencial avan\u00e7ar em uma comunica\u00e7\u00e3o mais clara, apoiada por dados e indicadores que tornem esses benef\u00edcios tang\u00edveis. Ferramentas como a telemedicina ampliam significativamente o acesso ao cuidado, e cabe aos profissionais de sa\u00fade desenvolverem novas compet\u00eancias para atuar de forma qualificada nesse contexto digital\u201d, afirmou o m\u00e9dico.<\/p>\n<p align=\"justify\">J\u00e1 Labruna Vieira ressaltou a mudan\u00e7a no papel do paciente ao longo da jornada de cuidado, impulsionada pelo uso da tecnologia. \u201cHoje o paciente deixou de ser um agente passivo do sistema de sa\u00fade e passou a ser um participante ativo da sua pr\u00f3pria jornada de cuidado. Ele tem muito mais acesso \u00e0 informa\u00e7\u00e3o e, com isso, compara experi\u00eancias, questiona diagn\u00f3sticos e espera a mesma fluidez digital que encontra em outros setores. Isso est\u00e1 pressionando todo o ecossistema a evoluir. As organiza\u00e7\u00f5es de sa\u00fade precisam sair de um modelo centrado no evento \u2014 a consulta, o exame, a interna\u00e7\u00e3o \u2014 para um modelo centrado na jornada cont\u00ednua do paciente. A tecnologia entra justamente como habilitadora dessa mudan\u00e7a: conectando dados, integrando servi\u00e7os e permitindo que o cuidado seja mais personalizado No fundo, a tecnologia n\u00e3o est\u00e1 transformando apenas o sistema de sa\u00fade \u2014 ela est\u00e1 redistribuindo o poder dentro dele, colocando o paciente cada vez mais no centro\u201d, destacou a executiva.<\/p>\n<h4>Caminhos para o futuro da sa\u00fade<\/h4>\n<p align=\"justify\">O segundo painel, \u201cPerspectivas e caminhos para o futuro da sa\u00fade\u201d, foi mediado por Felipe Szuster, gerente de Inova\u00e7\u00e3o da Bradesco Seguros, e reuniu Thais Jorge, m\u00e9dica e diretora da Bradesco Sa\u00fade; Fernanda Spaziani, diretora de Dados da Beep Sa\u00fade; e Juliana Fontanezi, coordenadora da Sa\u00fade Digital e do Hub de Sa\u00fade da Firjan.<\/p>\n<p align=\"justify\">Em sua participa\u00e7\u00e3o, Juliana Fontanezi apresentou tend\u00eancias que devem impulsionar avan\u00e7os relevantes na sa\u00fade da popula\u00e7\u00e3o. \u201cEstamos diante de um conjunto de oportunidades que podem gerar impactos significativos, como o uso de tecnologias para reduzir a incid\u00eancia de doen\u00e7as cr\u00f4nicas \u2014 respons\u00e1veis por cerca de 74% das mortes no mundo \u2014, solu\u00e7\u00f5es que ajudem a mitigar os efeitos das mudan\u00e7as clim\u00e1ticas sobre a sa\u00fade, al\u00e9m da integra\u00e7\u00e3o inteligente de dados para melhorar a experi\u00eancia do paciente. Soma-se a isso o desenvolvimento de iniciativas voltadas \u00e0 longevidade ativa, um tema central para o futuro da sa\u00fade\u201d, afirmou.<\/p>\n<p align=\"justify\">Thais Jorge refor\u00e7ou a import\u00e2ncia de um olhar ampliado sobre o envelhecimento da popula\u00e7\u00e3o e a reorganiza\u00e7\u00e3o do sistema de sa\u00fade. \u201cQuando falamos de tend\u00eancias, \u00e9 fundamental considerar o envelhecimento da popula\u00e7\u00e3o e a longevidade ativa como fatores transformacionais. Isso vai al\u00e9m da sa\u00fade f\u00edsica e mental, envolvendo tamb\u00e9m sa\u00fade financeira e cuidado integral. A promo\u00e7\u00e3o da sa\u00fade passa por uma reestrutura\u00e7\u00e3o consistente do ecossistema p\u00fablico e privado, com integra\u00e7\u00e3o de dados que permita modelos preditivos voltados \u00e0 preven\u00e7\u00e3o de doen\u00e7as\u201d, explicou.<\/p>\n<p align=\"justify\">Em sua fala final, a diretora da Bradesco Sa\u00fade destacou a necessidade de alinhamento sist\u00eamico como estrat\u00e9gia para o futuro da sa\u00fade no pa\u00eds. \u201cDo ponto de vista estrat\u00e9gico, o grande desafio est\u00e1 na reorganiza\u00e7\u00e3o do sistema, no alinhamento de incentivos e na amplia\u00e7\u00e3o das possibilidades para o paciente. A sa\u00fade precisa ser pensada de forma \u00fanica, integrando os sistemas p\u00fablico e privado. O acesso pode variar em termos de prestadores, mas a an\u00e1lise e o planejamento devem considerar todo o sistema. S\u00f3 com essa vis\u00e3o integrada ser\u00e1 poss\u00edvel promover uma transforma\u00e7\u00e3o efetiva e sustent\u00e1vel\u201d, concluiu Thais Jorge.<\/p>\n<p align=\"justify\">A 10\u00aa edi\u00e7\u00e3o do\u00a0<em>Insurance &amp; Innovation Talks<\/em>\u00a0refor\u00e7a o compromisso do Grupo Bradesco Seguros com a inova\u00e7\u00e3o, a promo\u00e7\u00e3o da sa\u00fade e a constru\u00e7\u00e3o de solu\u00e7\u00f5es que coloquem o cuidado em movimento, acompanhando as pessoas ao longo de toda a sua jornada de vida.<\/p>\n<p align=\"justify\"><strong>Edelman<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Grupo Bradesco Seguros realizou, no dia 10 de mar\u00e7o, no Rio de Janeiro, a 10\u00aa edi\u00e7\u00e3o do\u00a0Insurance &amp; Innovation Talks. Com o tema \u201cSa\u00fade em movimento: cuidado que acompanha, n\u00e3o espera\u201d, o encontro reuniu mais de 600 pessoas &#8211; no ambiente online e presencial -,\u00a0e contou com a parceria da Beep Sa\u00fade\u00a0e da Firjan\u00a0e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":77828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[413],"tags":[15331,7052,8578,9724,8105,3509,581,13484],"class_list":["post-77827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bradesco-seguros","tag-10o","tag-bradesco","tag-edicao","tag-innovation","tag-insurance","tag-promove","tag-seguros","tag-talks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bradesco Seguros promove 10\u00aa edi\u00e7\u00e3o do Insurance &amp; Innovation Talks | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2026\/03\/17\/bradesco-seguros-promove-10a-edicao-do-insurance-innovation-talks\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bradesco Seguros promove 10\u00aa edi\u00e7\u00e3o do Insurance &amp; Innovation Talks | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"O Grupo Bradesco Seguros realizou, no dia 10 de mar\u00e7o, no Rio de Janeiro, a 10\u00aa edi\u00e7\u00e3o do\u00a0Insurance &amp; Innovation Talks. Com o tema \u201cSa\u00fade em movimento: cuidado que acompanha, n\u00e3o espera\u201d, o encontro reuniu mais de 600 pessoas &#8211; no ambiente online e presencial -,\u00a0e contou com a parceria da Beep Sa\u00fade\u00a0e da Firjan\u00a0e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insurancecorp.com.br\/pt\/2026\/03\/17\/bradesco-seguros-promove-10a-edicao-do-insurance-innovation-talks\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevistaInsuranceCorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-17T17:52:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2026\/03\/Insurance-Innovation-Talks-1-.jpg?fit=1600%2C1000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Publica\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Publica\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/insurancecorp.com.br\\\/pt\\\/2026\\\/03\\\/17\\\/bradesco-seguros-promove-10a-edicao-do-insurance-innovation-talks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insurancecorp.com.br\\\/pt\\\/2026\\\/03\\\/17\\\/bradesco-seguros-promove-10a-edicao-do-insurance-innovation-talks\\\/\"},\"author\":{\"name\":\"Publica\u00e7\u00e3o\",\"@id\":\"https:\\\/\\\/insurancecorp.com.br\\\/pt\\\/#\\\/schema\\\/person\\\/1b69c8cf325f0b7167f1b171f52df4af\"},\"headline\":\"Bradesco Seguros promove 10\u00aa edi\u00e7\u00e3o do Insurance &#038; 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