{"id":76326,"date":"2026-01-27T15:05:52","date_gmt":"2026-01-27T18:05:52","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=76326"},"modified":"2026-01-27T15:05:52","modified_gmt":"2026-01-27T18:05:52","slug":"bradesco-vida-e-previdencia-lanca-suporte-de-ia-generativa-para-corretores","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2026\/01\/27\/bradesco-vida-e-previdencia-lanca-suporte-de-ia-generativa-para-corretores\/","title":{"rendered":"Bradesco Vida e Previd\u00eancia lan\u00e7a suporte de IA Generativa para corretores"},"content":{"rendered":"<div>\n<p><span style=\"font-family: Arial;\">A Bradesco Vida e Previd\u00eancia lan\u00e7a um agente de Intelig\u00eancia Artificial Generativa voltado aos\u00a0<span class=\"v1markf1qafum5v\">corretores<\/span>\u00a0de seguros, a ser aplicado inicialmente na comercializa\u00e7\u00e3o de planos de previd\u00eancia privada. A nova ferramenta, desenvolvida em conjunto com a \u00e1rea de Inova\u00e7\u00e3o do Grupo Bradesco Seguros, combina a agilidade da\u00a0<span class=\"v1markye73jdbfi\">IA<\/span>\u00a0com a expertise humana, possibilitando a esses profissionais ofertarem produtos cada vez mais personalizados e adequados \u00e0s reais necessidades dos clientes.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Dentre as principais funcionalidades, destacam-se o apoio na elabora\u00e7\u00e3o de materiais de apresenta\u00e7\u00e3o, a integra\u00e7\u00e3o e unifica\u00e7\u00e3o de informa\u00e7\u00f5es relevantes\u00a0<span class=\"v1markipyi190q2\">para<\/span>\u00a0o processo comercial e o suporte na prepara\u00e7\u00e3o de proposta. Esses recursos otimizam o atendimento, permitindo que o corretor dedique mais tempo \u00e0 orienta\u00e7\u00e3o e ao esclarecimento de d\u00favidas, aprimorando a qualidade das intera\u00e7\u00f5es com o cliente, o que torna o assessoramento mais completo e personalizado.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Outro ponto a ser destacado \u00e9 o fator de convers\u00e3o de vendas. Com a\u00a0<span class=\"v1markye73jdbfi\">IA<\/span>\u00a0Generativa aplicada \u00e0 previd\u00eancia privada, a Bradesco Vida e Previd\u00eancia busca n\u00e3o apenas aumentar a comercializa\u00e7\u00e3o de produtos, mas tamb\u00e9m proporcionar ao corretor informa\u00e7\u00f5es estrat\u00e9gicas capazes de transformar um maior n\u00famero de clientes potenciais em segurados.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">\u201cA Intelig\u00eancia Artificial amplia nossas possibilidades, mas quem transforma a experi\u00eancia do cliente continua sendo o corretor. A tecnologia chega\u00a0<span class=\"v1markipyi190q2\">para<\/span>\u00a0simplificar processos, abrir espa\u00e7o\u00a0<span class=\"v1markipyi190q2\">para<\/span>\u00a0contatos mais assertivos e refor\u00e7ar o papel desse profissional como consultor de neg\u00f3cios, no qual a escuta, a orienta\u00e7\u00e3o e a confian\u00e7a seguem no centro das decis\u00f5es. Estamos\u00a0muito entusiasmados\u00a0com as possibilidades que chegar\u00e3o a partir do uso da\u00a0<span class=\"v1markye73jdbfi\">IA<\/span>\u00a0Generativa&#8221;, afirma Estev\u00e3o Scripilliti, diretor da Bradesco Vida e Previd\u00eancia.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Antes da implementa\u00e7\u00e3o, a Intelig\u00eancia Artificial Generativa passou por testes com um grupo piloto de\u00a0<span class=\"v1markf1qafum5v\">corretores<\/span>, que avaliaram aspectos como usabilidade, recursos e aplicabilidade no dia a dia. A fase de experimenta\u00e7\u00e3o serviu\u00a0<span class=\"v1markipyi190q2\">para<\/span>\u00a0ajustar a ferramenta \u00e0s necessidades reais do atendimento e garantir que ela funcione como apoio, e n\u00e3o substitui\u00e7\u00e3o, da atua\u00e7\u00e3o humana.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">&#8220;As aplica\u00e7\u00f5es complementares da\u00a0<span class=\"v1markye73jdbfi\">IA<\/span>\u00a0Generativa, quando acompanhadas por uma abordagem direcionada, podem abrir caminhos\u00a0<span class=\"v1markipyi190q2\">para<\/span>\u00a0um futuro bastante promissor quando se trata de Seguros. Esse cen\u00e1rio tornar\u00e1 o cotidiano do corretor mais produtivo e as decis\u00f5es financeiras mais embasadas&#8221;, finaliza Fernando Campilho, Superintendente S\u00eanior de Tecnologia da Bradesco Vida e Previd\u00eancia.<\/span><\/p>\n<p><strong>Edelman<\/strong><\/p>\n<p><strong>Foto:\u00a0<\/strong>Estev\u00e3o Scripilliti, Diretor da Bradesco Vida e Previd\u00eancia<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Bradesco Vida e Previd\u00eancia lan\u00e7a um agente de Intelig\u00eancia Artificial Generativa voltado aos\u00a0corretores\u00a0de seguros, a ser aplicado inicialmente na comercializa\u00e7\u00e3o de planos de previd\u00eancia privada. A nova ferramenta, desenvolvida em conjunto com a \u00e1rea de Inova\u00e7\u00e3o do Grupo Bradesco Seguros, combina a agilidade da\u00a0IA\u00a0com a expertise humana, possibilitando a esses profissionais ofertarem produtos cada [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":61661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[488],"tags":[16076,2295,13070,8422,5013,759,1146,1382],"class_list":["post-76326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bradesco-vida-e-previdencia","tag-bredasco","tag-corretores","tag-generativa","tag-ia","tag-lanca","tag-previdencia","tag-suporte","tag-vida"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bradesco Vida e Previd\u00eancia lan\u00e7a suporte de IA Generativa para corretores | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2026\/01\/27\/bradesco-vida-e-previdencia-lanca-suporte-de-ia-generativa-para-corretores\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bradesco Vida e Previd\u00eancia lan\u00e7a suporte de IA Generativa para corretores | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A Bradesco Vida e Previd\u00eancia lan\u00e7a um agente de Intelig\u00eancia Artificial Generativa voltado aos\u00a0corretores\u00a0de seguros, a ser aplicado inicialmente na comercializa\u00e7\u00e3o de planos de previd\u00eancia privada. 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