{"id":76313,"date":"2026-01-27T14:43:53","date_gmt":"2026-01-27T17:43:53","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=76313"},"modified":"2026-01-27T14:43:53","modified_gmt":"2026-01-27T17:43:53","slug":"suhai-anuncia-naming-rights-do-festival-interlagos","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2026\/01\/27\/suhai-anuncia-naming-rights-do-festival-interlagos\/","title":{"rendered":"Suhai anuncia naming rights do Festival Interlagos"},"content":{"rendered":"<div>\n<p><span style=\"font-family: Arial;\">A Suhai Seguradora anuncia a aquisi\u00e7\u00e3o dos naming rights do Festival Interlagos, que passa a se chamar Suhai Festival Interlagos, marcando um novo patamar da parceria entre a seguradora e o maior evento de experi\u00eancias automotivas e motocicl\u00edsticas da Am\u00e9rica Latina. Al\u00e9m de refor\u00e7ar sua atua\u00e7\u00e3o hist\u00f3rica na edi\u00e7\u00e3o Moto, a companhia estreia como patrocinadora da edi\u00e7\u00e3o Autom\u00f3vel, ampliando sua presen\u00e7a no evento e aprofundando sua estrat\u00e9gia de posicionamento no universo do entretenimento e da experi\u00eancia. Em 2026, o Festival deve atrair mais de 400 mil pessoas, entre motoristas e motociclistas, influenciadores, pilotos e entusiastas.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Presente no Festival Interlagos desde 2023 como patrocinadora \u00e2ncora da edi\u00e7\u00e3o Moto, a Suhai Seguradora acompanha a evolu\u00e7\u00e3o do evento e amplia, a cada ano, sua atua\u00e7\u00e3o junto ao p\u00fablico motociclista. &#8220;Nos \u00faltimos anos, o patroc\u00ednio ao Festival Interlagos teve um papel importante e contribuiu para a Suhai estreitar o relacionamento com o p\u00fablico motociclista, fazer parte do seu dia a dia e consolidar seu lugar de lideran\u00e7a no mercado de seguros para motos&#8221;, comenta Ana Paula Rodrigues, diretora de Marketing da Suhai Seguradora.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Em 2026, ao ampliar sua presen\u00e7a no evento e assumir os naming rights, a companhia d\u00e1 um novo passo estrat\u00e9gico, com foco em expandir o di\u00e1logo com outros p\u00fablicos e fortalecer sua atua\u00e7\u00e3o no universo de carros. Atualmente, a Suhai soma mais de 1,3 milh\u00e3o de segurados em todo o pa\u00eds, e aposta no Festival Interlagos como uma plataforma para acelerar seu crescimento e ampliar sua relev\u00e2ncia no setor automotivo.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">A aquisi\u00e7\u00e3o dos naming rights est\u00e1 diretamente conectada ao posicionamento da Suhai de democratizar o acesso ao seguro no Brasil, ao ampliar a visibilidade da marca e aprofundar o di\u00e1logo com p\u00fablicos que ainda n\u00e3o percebem o seguro como um servi\u00e7o acess\u00edvel ou conectado \u00e0 sua realidade. O movimento tamb\u00e9m reflete uma tend\u00eancia crescente no mercado, em que marcas de segmentos tradicionais, como o de seguros, passam a utilizar experi\u00eancias de entretenimento como ferramenta de aproxima\u00e7\u00e3o, constru\u00e7\u00e3o de relacionamento e conex\u00e3o emocional com o p\u00fablico.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Nesse contexto, a Suhai amplia sua presen\u00e7a em plataformas culturais e de experi\u00eancia, associando sua marca tanto a grandes eventos, como o Suhai Festival Interlagos, quanto a espa\u00e7os permanentes de entretenimento, como o Suhai Music Hall, casa de shows e eventos inaugurada em setembro de 2025, na zona sul de S\u00e3o Paulo. A estrat\u00e9gia acompanha o recente reposicionamento da marca, que inclui identidade visual renovada, novo tom de voz e uma comunica\u00e7\u00e3o mais pr\u00f3xima e acess\u00edvel.<\/span><\/p>\n<h4><span style=\"font-family: Arial;\"><strong>O impacto do evento<\/strong><\/span><\/h4>\n<p><span style=\"font-family: Arial;\">Em 2025, o Festival Interlagos impactou mais de 1,6 bilh\u00e3o de pessoas, o que representa um aumento de 78% em rela\u00e7\u00e3o a 2024, com mais de 250 mil visitantes presenciais ao longo de 10 dias de evento. O per\u00edodo tamb\u00e9m reuniu mais de 100 marcas expositoras e contou com centenas de ativa\u00e7\u00f5es de experi\u00eancia, refor\u00e7ando a dimens\u00e3o, a relev\u00e2ncia e o apelo do evento.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Para a 8\u00aa edi\u00e7\u00e3o, o Suhai Festival Interlagos anuncia novos formatos, mais conte\u00fado em tempo real, integra\u00e7\u00e3o total entre canais e a\u00e7\u00f5es in\u00e9ditas de experi\u00eancia, com previs\u00e3o de crescimento de 30% no impacto de audi\u00eancia, expans\u00e3o para novos p\u00fablicos, novas parcerias e canais. J\u00e1 a Suhai Seguradora, al\u00e9m do naming rights, marcar\u00e1 presen\u00e7a por meio de ativa\u00e7\u00f5es interativas, distribui\u00e7\u00e3o de brindes, parcerias com influenciadores, patroc\u00ednio da sala de imprensa e ofertas exclusivas para o p\u00fablico do evento, refor\u00e7ando sua proposta de estar pr\u00f3xima da rotina, da emo\u00e7\u00e3o e da experi\u00eancia de motociclistas e motoristas.<\/span><\/p>\n<p><span style=\"font-family: Arial;\"><strong>Save the date<\/strong><\/span><\/p>\n<p><span style=\"font-family: Arial;\">Suhai Festival Interlagos &#8211; edi\u00e7\u00e3o Motos:\u00a013 a 16 de agosto de 2026<br \/>\n<span style=\"font-family: Arial;\">Suhai Festival Interlagos &#8211; edi\u00e7\u00e3o Carros:\u00a027 a 30 de agosto de 2026<br \/>\n<span style=\"font-family: Arial;\">Data de abertura de venda de ingressos: acompanhe em\u00a0<a href=\"http:\/\/www.festivalinterlagos.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.festivalinterlagos.com.br<\/a>.<\/span><\/span><\/span><\/p>\n<p><strong>Assessoria de Imprensa Suhai Seguradora<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Suhai Seguradora anuncia a aquisi\u00e7\u00e3o dos naming rights do Festival Interlagos, que passa a se chamar Suhai Festival Interlagos, marcando um novo patamar da parceria entre a seguradora e o maior evento de experi\u00eancias automotivas e motocicl\u00edsticas da Am\u00e9rica Latina. Al\u00e9m de refor\u00e7ar sua atua\u00e7\u00e3o hist\u00f3rica na edi\u00e7\u00e3o Moto, a companhia estreia como patrocinadora [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":76314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[5618,8086,9028,16073,16074,4938],"class_list":["post-76313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-suhai-seguradora","tag-anuncia","tag-festival","tag-interlagos","tag-naming","tag-right","tag-suhai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suhai anuncia naming rights do Festival Interlagos | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2026\/01\/27\/suhai-anuncia-naming-rights-do-festival-interlagos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suhai anuncia naming rights do Festival Interlagos | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A Suhai Seguradora anuncia a aquisi\u00e7\u00e3o dos naming rights do Festival Interlagos, que passa a se chamar Suhai Festival Interlagos, marcando um novo patamar da parceria entre a seguradora e o maior evento de experi\u00eancias automotivas e motocicl\u00edsticas da Am\u00e9rica Latina. 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