{"id":75585,"date":"2025-12-18T12:53:48","date_gmt":"2025-12-18T15:53:48","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=75585"},"modified":"2025-12-18T12:53:48","modified_gmt":"2025-12-18T15:53:48","slug":"com-crescimento-inovacao-e-expansao-apet-encerra-2025","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/12\/18\/com-crescimento-inovacao-e-expansao-apet-encerra-2025\/","title":{"rendered":"Com crescimento, inova\u00e7\u00e3o e expans\u00e3o, APet encerra 2025"},"content":{"rendered":"<div>\n<p><span style=\"font-family: Arial;\">O ano de 2025 marcou mais um ciclo de evolu\u00e7\u00e3o para a APet. O plano de sa\u00fade pet encerrou o per\u00edodo com crescimento de receita, amplia\u00e7\u00e3o da carteira, avan\u00e7os tecnol\u00f3gicos e novas parcerias estrat\u00e9gicas. Em um mercado pet em forte transforma\u00e7\u00e3o, impulsionado pela humaniza\u00e7\u00e3o dos animais e pela busca crescente por servi\u00e7os de sa\u00fade confi\u00e1veis, a empresa se consolida como uma das refer\u00eancias do setor, sustentada pelos pilares de pessoas, inova\u00e7\u00e3o e rela\u00e7\u00f5es de confian\u00e7a.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">O ano de\u00a0 2025 foi de investimentos nos setores operacionais e de tecnologia, essenciais para sustentar o ciclo de expans\u00e3o previsto para os pr\u00f3ximos anos. Os indicadores refletem esse avan\u00e7o, refor\u00e7ando o compromisso da APet com a centralidade no cliente e com a constru\u00e7\u00e3o de um ecossistema de sa\u00fade pet mais s\u00f3lido.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">A qualidade do atendimento permanece como um dos principais diferenciais da empresa. Pelo segundo ano consecutivo, a APet foi indicada ao Pr\u00eamio Reclame AQUI, reconhecimento considerado o &#8220;Oscar do Atendimento&#8221;, e destaca marcas com forte reputa\u00e7\u00e3o digital. A empresa mant\u00e9m nota 8,7 no RA, NPS de 82 pontos, \u00edndice de reclama\u00e7\u00e3o de 1,2% e CSAT de 4,7. &#8220;Nosso prop\u00f3sito \u00e9 garantir acesso a sa\u00fade de qualidade, com experi\u00eancia encantadora para tutores e seus pets. S\u00e3o 12 anos de dedica\u00e7\u00e3o e melhoria cont\u00ednua&#8221;, afirma Luiz G\u00eanova, CEO da APet.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Os n\u00fameros de 2025 evidenciam essa evolu\u00e7\u00e3o, com um crescimento de 40%; base composta por 20 mil contratos de plano de sa\u00fade pet e 80 mil assist\u00eancias, totalizando cerca de 100 mil pets cobertos. A empresa registrou ainda 54 mil liga\u00e7\u00f5es atendidas via 0800 e 58 mil intera\u00e7\u00f5es por WhatsApp. No per\u00edodo, foram executados 23,9 mil procedimentos, beneficiando 7 mil tutores e 9 mil pets. 4,3 mil cl\u00ednicas atenderam nossos Tutores em todo o Brasil, com avalia\u00e7\u00e3o m\u00e9dia de 82 pontos no NPS da rede.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Para Leonardo Raphaelli, COO da APet, a confian\u00e7a dos tutores, maioria do p\u00fablico feminino, \u00e9 essencial nesse processo. Hoje, 70% dos tutores s\u00e3o mulheres das gera\u00e7\u00f5es X e Y, que assumem papel central na sa\u00fade e no bem-estar dos pets. &#8220;Nosso crescimento n\u00e3o vem apenas dos n\u00fameros, mas da rela\u00e7\u00e3o constru\u00edda com cada tutor que nos procura para cuidar do seu melhor amigo&#8221;, destaca.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">A empresa investiu em tecnologia e efici\u00eancia operacional, aprimorando a jornada digital de compra, atendimento e reembolso. O objetivo \u00e9 garantir agilidade e autonomia, sem renunciar ao atendimento humanizado, um dos pilares da marca. Em paralelo, a APet ampliou seu quadro de colaboradores e refor\u00e7ou programas de capacita\u00e7\u00e3o, integrando pessoas e tecnologia para elevar a qualidade do servi\u00e7o.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">As parcerias estrat\u00e9gicas tamb\u00e9m avan\u00e7aram: mais de dez novas alian\u00e7as foram firmadas com bancos, varejistas e plataformas digitais, ampliando o alcance e democratizando o acesso \u00e0 sa\u00fade pet. &#8220;Seguiremos firmes no prop\u00f3sito de fortalecer o ecossistema pet e oferecer cuidados e sa\u00fade cada vez melhores&#8221;, afirma G\u00eanova.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Para 2026, a proje\u00e7\u00e3o \u00e9 ambiciosa: crescimento de 60% nas receitas, duplica\u00e7\u00e3o das bases de planos e assist\u00eancias, aumento de 50% no quadro de colaboradores e amplia\u00e7\u00e3o do uso de intelig\u00eancia artificial em processos repetitivos \u2014 sempre preservando a ess\u00eancia da experi\u00eancia humanizada.<\/span><\/p>\n<p><strong>KS comunica\u00e7\u00e3o<\/strong><\/p>\n<p><strong>Foto:\u00a0<\/strong>Leonardo Raphaelli, COO da APet<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O ano de 2025 marcou mais um ciclo de evolu\u00e7\u00e3o para a APet. O plano de sa\u00fade pet encerrou o per\u00edodo com crescimento de receita, amplia\u00e7\u00e3o da carteira, avan\u00e7os tecnol\u00f3gicos e novas parcerias estrat\u00e9gicas. Em um mercado pet em forte transforma\u00e7\u00e3o, impulsionado pela humaniza\u00e7\u00e3o dos animais e pela busca crescente por servi\u00e7os de sa\u00fade confi\u00e1veis, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":75586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10479],"tags":[12515,14978,974,13013,1302,614],"class_list":["post-75585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seguro-pet","tag-12515","tag-apet","tag-crescimento","tag-encerra","tag-expansao","tag-inovacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com crescimento, inova\u00e7\u00e3o e expans\u00e3o, APet encerra 2025 | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/12\/18\/com-crescimento-inovacao-e-expansao-apet-encerra-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com crescimento, inova\u00e7\u00e3o e expans\u00e3o, APet encerra 2025 | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"O ano de 2025 marcou mais um ciclo de evolu\u00e7\u00e3o para a APet. 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