{"id":75398,"date":"2025-12-15T14:15:42","date_gmt":"2025-12-15T17:15:42","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=75398"},"modified":"2025-12-15T14:15:42","modified_gmt":"2025-12-15T17:15:42","slug":"mapfre-reorganiza-estrutura-no-brasil","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/12\/15\/mapfre-reorganiza-estrutura-no-brasil\/","title":{"rendered":"MAPFRE reorganiza estrutura no Brasil"},"content":{"rendered":"<div>\n<p><span style=\"font-family: Arial;\">A MAPFRE, companhia global de seguros e servi\u00e7os financeiros, iniciou um novo ciclo de reorganiza\u00e7\u00e3o interna no Brasil. A mudan\u00e7a acompanha o avan\u00e7o dos projetos estrat\u00e9gicos da seguradora no pa\u00eds, que atingiram mais maturidade nos \u00faltimos meses, e busca dar agilidade aos processos decis\u00f3rios e \u00e0 atua\u00e7\u00e3o das \u00e1reas.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">O atual CEO adjunto de Opera\u00e7\u00f5es e Finan\u00e7as, Nelson Alves, ser\u00e1 o novo Chief Operating Officer (COO) da unidade brasileira a partir de janeiro de 2026. Com isso, o executivo, que j\u00e1 tinha sob sua responsabilidade as \u00e1reas de Tecnologia, Opera\u00e7\u00f5es e Ouvidoria, agora assume tamb\u00e9m as \u00e1reas Comercial, T\u00e9cnica, de Clientes, Marketing e Intelig\u00eancia de Mercado.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Oscar Celada, CEO adjunto de Neg\u00f3cios no Brasil nos \u00faltimos dois anos, assumir\u00e1 uma nova posi\u00e7\u00e3o comercial em seu pa\u00eds natal, a Espanha, onde iniciou sua trajet\u00f3ria na companhia em 1991. Ele continuar\u00e1 colaborando com projetos estrat\u00e9gicos durante o per\u00edodo de transi\u00e7\u00e3o no pa\u00eds.<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Entre as mudan\u00e7as, as \u00e1reas Comercial Corporate Brokers e de Experi\u00eancia do Distribuidor passam a integrar o Canal Corretor. Assim, a chamada &#8220;jornada do corretor&#8221; se consolida na diretoria liderada por Karine Brand\u00e3o.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Para o CEO da MAPFRE no Brasil, Felipe Nascimento, as novidades refletem uma evolu\u00e7\u00e3o natural da opera\u00e7\u00e3o no pa\u00eds. &#8220;<i>Nos \u00faltimos anos, a MAPFRE alcan\u00e7ou um alto n\u00edvel de maturidade em seus processos, no desenvolvimento de produtos e na rela\u00e7\u00e3o com seus p\u00fablicos. Essa evolu\u00e7\u00e3o nos permite adotar uma estrutura mais integrada, \u00e1gil e alinhada \u00e0s prioridades estrat\u00e9gicas do grupo. As mudan\u00e7as nos deixam mais bem posicionados para os pr\u00f3ximos ciclos de crescimento<\/i>&#8220;, afirma o executivo.<\/span><\/p>\n<p><b>InPress Porter Novelli <\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A MAPFRE, companhia global de seguros e servi\u00e7os financeiros, iniciou um novo ciclo de reorganiza\u00e7\u00e3o interna no Brasil. A mudan\u00e7a acompanha o avan\u00e7o dos projetos estrat\u00e9gicos da seguradora no pa\u00eds, que atingiram mais maturidade nos \u00faltimos meses, e busca dar agilidade aos processos decis\u00f3rios e \u00e0 atua\u00e7\u00e3o das \u00e1reas. O atual CEO adjunto de Opera\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":75399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[2395,6808,2381,11981,6807],"class_list":["post-75398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mapfre","tag-brasil","tag-estrutura","tag-mapfre","tag-no","tag-reorganiza"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAPFRE reorganiza estrutura no Brasil | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/12\/15\/mapfre-reorganiza-estrutura-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAPFRE reorganiza estrutura no Brasil | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A MAPFRE, companhia global de seguros e servi\u00e7os financeiros, iniciou um novo ciclo de reorganiza\u00e7\u00e3o interna no Brasil. 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