{"id":75257,"date":"2025-12-10T15:54:43","date_gmt":"2025-12-10T18:54:43","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=75257"},"modified":"2025-12-10T15:54:43","modified_gmt":"2025-12-10T18:54:43","slug":"icatucast-conversa-com-corretor-de-destaque-em-vida-e-previdencia","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/12\/10\/icatucast-conversa-com-corretor-de-destaque-em-vida-e-previdencia\/","title":{"rendered":"IcatuCast conversa com corretor de destaque em Vida e Previd\u00eancia"},"content":{"rendered":"<div>\n<p><span style=\"font-family: Arial;\">Em um momento em que as pesquisas refor\u00e7am o baixo n\u00edvel de conhecimento da popula\u00e7\u00e3o brasileira sobre seguro de vida \u2013\u00a0 40% nunca ouviram falar sobre o produto e 62% nunca contrataram segundo levantamento da fintech meutudo \u2013 a Icatu Seguros \u2013 companhia 100% brasileira e l\u00edder entre as seguradoras independentes em Seguro de Vida, Previd\u00eancia e Capitaliza\u00e7\u00e3o \u2013 lan\u00e7a um epis\u00f3dio especial do\u00a0IcatuCast \u2013 Corretor que Inspira, videocast dedicado aos corretores. Pela primeira vez, o programa recebe um corretor no est\u00fadio para discutir prote\u00e7\u00e3o completa sob a \u00f3tica de quem vive isso no dia a dia. Leandro Pretto, destaque em Vida e Previd\u00eancia da Icatu em 2024, divide a mesa com Renato Gomes, Superintendente de Venda Consultiva da Icatu Seguros, em um bate-papo que re\u00fane pr\u00e1tica, estrat\u00e9gia e percep\u00e7\u00f5es sobre o comportamento do cliente.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">A pauta ganha ainda mais relev\u00e2ncia diante dos indicadores de cruzamento entre produtos: segundo pesquisa do Datafolha, entre os brasileiros que possuem previd\u00eancia privada, 44% tamb\u00e9m contam com seguro de vida \u2013 um percentual 2,5 vezes maior do que entre quem n\u00e3o investe na modalidade, sinalizando uma oportunidade consistente para a atua\u00e7\u00e3o consultiva.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Campe\u00e3o da Campanha Antonio Carlos de Almeida Braga de 2022 a 2024, Leandro Pretto destaca que criar conex\u00f5es e estar antenado \u00e0s necessidades do cliente s\u00e3o pilares para o corretor que deseja se diferenciar. &#8220;Hoje, o segredo para um corretor ter uma carreira de sucesso \u00e9 criar conex\u00f5es, oferecer o que tem de melhor para o cliente e n\u00e3o focar s\u00f3 em seu benef\u00edcio. Comecei com Previd\u00eancia, depois entendi a necessidade de oferecer a prote\u00e7\u00e3o completa e passei a trabalhar tamb\u00e9m com seguro de vida, garantindo op\u00e7\u00f5es atualizadas e vis\u00e3o 360 de prote\u00e7\u00e3o&#8221;, comentou.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Para Leandro, a baixa penetra\u00e7\u00e3o do seguro no pa\u00eds evidencia o potencial de expans\u00e3o: &#8220;N\u00f3s, corretores, temos ainda mais de 90% da popula\u00e7\u00e3o para aproximar. O que eu fa\u00e7o hoje \u00e9 tentar atingir o maior n\u00famero de pessoas poss\u00edvel. O seguro de vida protege pessoas, fam\u00edlias e empresas.&#8221;, afirmou.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Renato Gomes refor\u00e7a que muitos corretores ainda enfrentam desafios na abordagem ao cliente, especialmente diante da percep\u00e7\u00e3o do seguro como gasto, e n\u00e3o como instrumento de planejamento financeiro.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">&#8220;Os Estados Unidos t\u00eam 70% da popula\u00e7\u00e3o com cobertura, no Jap\u00e3o o n\u00famero chega a 90%. Ent\u00e3o, a gente pode enxergar qual \u00e9 o tamanho desta oportunidade e o qu\u00e3o desprotegida a nossa sociedade ainda est\u00e1&#8221;, reflete. &#8220;A Icatu est\u00e1 em todo o pa\u00eds e a gente v\u00ea bons conceitos de vendas consultivas com os corretores, mas entre o conceito e a pr\u00e1tica tem um abismo. \u00c9 a abordagem que est\u00e1 deficit\u00e1ria. O segredo de uma boa abordagem \u00e9 a comunica\u00e7\u00e3o\u00a0 \u2013 ouvir mais as hist\u00f3rias que os clientes t\u00eam para contar e como elas v\u00e3o revelando as preocupa\u00e7\u00f5es e dores, com uma escuta emp\u00e1tica&#8221;, explicou.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">O epis\u00f3dio est\u00e1 dispon\u00edvel no Spotify, YouTube e tamb\u00e9m no Apple Podcasts.<\/span><\/p>\n<p><strong>Buzzing<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Em um momento em que as pesquisas refor\u00e7am o baixo n\u00edvel de conhecimento da popula\u00e7\u00e3o brasileira sobre seguro de vida \u2013\u00a0 40% nunca ouviram falar sobre o produto e 62% nunca contrataram segundo levantamento da fintech meutudo \u2013 a Icatu Seguros \u2013 companhia 100% brasileira e l\u00edder entre as seguradoras independentes em Seguro de Vida, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":75258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[105],"tags":[15873,5100,8193,9759,759,1382],"class_list":["post-75257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-icatu-seguros","tag-conversa-com","tag-corretor","tag-de-destaque","tag-icatucast","tag-previdencia","tag-vida"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IcatuCast conversa com corretor de 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