{"id":74226,"date":"2025-11-13T13:33:36","date_gmt":"2025-11-13T16:33:36","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=74226"},"modified":"2025-11-13T14:05:09","modified_gmt":"2025-11-13T17:05:09","slug":"mapfre-e-casas-bahia-expandem-parceria-com-protecao-para-pets","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/11\/13\/mapfre-e-casas-bahia-expandem-parceria-com-protecao-para-pets\/","title":{"rendered":"MAPFRE e Casas Bahia expandem parceria com prote\u00e7\u00e3o para pets"},"content":{"rendered":"<p>O mercado de pets no Brasil est\u00e1 em constante crescimento, refletindo uma mudan\u00e7a cultural em que os animais de estima\u00e7\u00e3o s\u00e3o cada vez mais vistos como verdadeiros membros da fam\u00edlia. O amor, cuidado e carinho pelos pets cria uma conex\u00e3o que transforma fam\u00edlias e lares. O Brasil tem cerca de 160 milh\u00f5es de animais de estima\u00e7\u00e3o (m\u00e9dia de 1,8 por resid\u00eancia no pa\u00eds), segundo a Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Produtos para Animais de Estima\u00e7\u00e3o (Abinpet).<\/p>\n<p>Pensando em todo cuidado, carinho e prote\u00e7\u00e3o aos animais de estima\u00e7\u00e3o, a MAPFRE, companhia global do mercado segurador e financeiro, e o Grupo Casas Bahia, anunciam que a partir de agora, o programa &#8220;Vida Protegida Premiada&#8221; passa a incluir uma cobertura exclusiva para pets, refor\u00e7ando o compromisso das empresas em oferecer solu\u00e7\u00f5es inovadoras e abrangentes para as fam\u00edlias brasileiras.<\/p>\n<p>As companhias comercializam em conjunto uma solu\u00e7\u00e3o abrangente que fortalece a expans\u00e3o da parceria estrat\u00e9gica com o aprimoramento do produto que proporciona assist\u00eancia financeira em momentos de necessidade, al\u00e9m de cuidados integrados com a sa\u00fade e a qualidade de vida, tanto do titular do plano quanto da sua fam\u00edlia.<\/p>\n<p>O an\u00fancio foi realizado durante a Conven\u00e7\u00e3o do Grupo Casas Bahia, destacando o produto, j\u00e1 consolidado no mercado, agora com uma s\u00e9rie de benef\u00edcios exclusivos voltados para o bem-estar dos animais de estima\u00e7\u00e3o.<\/p>\n<h5>Entre os servi\u00e7os inclusos na nova cobertura est\u00e3o:<\/h5>\n<ul>\n<li><strong>Consultas veterin\u00e1rias:<\/strong>\u00a0por v\u00eddeo e presenciais (com reembolso);<\/li>\n<li><strong>Descontos em medicamentos:<\/strong>\u00a0 vacina\u00e7\u00e3o em casa;<\/li>\n<li><strong>Assist\u00eancia Funeral Pet<\/strong>;<\/li>\n<li><strong>Servi\u00e7os emergenciais: <\/strong>como transporte e hospedagem.<\/li>\n<\/ul>\n<p>A inclus\u00e3o da cobertura pet no Vida Protegida Premiada posiciona o produto como uma solu\u00e7\u00e3o completa, atendendo a uma demanda crescente do mercado por produtos que combinam seguran\u00e7a com bem-estar e cuidado para todos os membros da fam\u00edlia.<\/p>\n<p>&#8220;<i>A evolu\u00e7\u00e3o do Vida Protegida Premiada reflete nosso entendimento do mercado e o compromisso com a inova\u00e7\u00e3o. A inclus\u00e3o da prote\u00e7\u00e3o pet foi desenhada para oferecer um produto ainda mais alinhado \u00e0s necessidades atuais de nossa sociedade, trazendo tranquilidade, cuidado e prote\u00e7\u00e3o.\u00a0<\/i><i>A MAPFRE segue apostando em parceiros como a Casas Bahia para unir marcas renomadas que, consequentemente, oferecem seguran\u00e7a e confian\u00e7a para seus clientes.<\/i>&#8221; destaca Luciano Bezas, Diretor de Canais Estrat\u00e9gicos da MAPFRE.<\/p>\n<p>Segundo Rafael Rocha, Diretor de Produtos e Servi\u00e7os Financeiros do Grupo Casas Bahia, \u00e9 uma satisfa\u00e7\u00e3o estar em mais uma importante parceria com a MAPFRE, ampliando solu\u00e7\u00f5es que v\u00e3o al\u00e9m do varejo, acompanhando as transforma\u00e7\u00f5es do consumo no Brasil. &#8220;<i>Hoje, os animais de estima\u00e7\u00e3o ocupam um papel central nas fam\u00edlias, e enxergamos nesse movimento uma oportunidade de unir praticidade, prote\u00e7\u00e3o e cuidado em um \u00fanico produto. Queremos estar cada vez mais pr\u00f3ximos dos clientes em diferentes momentos da vida, oferecendo servi\u00e7os que gerem valor, confian\u00e7a e bem-estar para toda a fam\u00edlia, incluindo os pets<\/i>&#8220;, acrescenta.<\/p>\n<p>Os benef\u00edcios est\u00e3o dispon\u00edveis de maneira individual (para apenas um pet) e \u00e9 exclusivo para c\u00e3es e gatos.<\/p>\n<p><strong>InPress Porter Novelli<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mercado de pets no Brasil est\u00e1 em constante crescimento, refletindo uma mudan\u00e7a cultural em que os animais de estima\u00e7\u00e3o s\u00e3o cada vez mais vistos como verdadeiros membros da fam\u00edlia. O amor, cuidado e carinho pelos pets cria uma conex\u00e3o que transforma fam\u00edlias e lares. O Brasil tem cerca de 160 milh\u00f5es de animais de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":74229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[655,15665,15666,2381,885,10550,611],"class_list":["post-74226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mapfre","tag-bahia","tag-casas","tag-expandem","tag-mapfre","tag-parceria","tag-pets","tag-protecao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAPFRE e Casas Bahia expandem parceria com prote\u00e7\u00e3o para pets | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/11\/13\/mapfre-e-casas-bahia-expandem-parceria-com-protecao-para-pets\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAPFRE e Casas Bahia expandem parceria com prote\u00e7\u00e3o para pets | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"O mercado de pets no Brasil est\u00e1 em constante crescimento, refletindo uma mudan\u00e7a cultural em que os animais de estima\u00e7\u00e3o s\u00e3o cada vez mais vistos como verdadeiros membros da fam\u00edlia. 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