{"id":73065,"date":"2025-10-15T12:28:25","date_gmt":"2025-10-15T15:28:25","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=73065"},"modified":"2025-10-16T11:16:51","modified_gmt":"2025-10-16T14:16:51","slug":"icatu-amplia-ofertas-de-servicos-no-whatsapp","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/10\/15\/icatu-amplia-ofertas-de-servicos-no-whatsapp\/","title":{"rendered":"Icatu amplia ofertas de servi\u00e7os no WhatsApp"},"content":{"rendered":"<p>A Icatu Seguros \u2013 companhia 100% brasileira e l\u00edder entre as seguradoras independentes nos segmentos de Vida, Previd\u00eancia e Capitaliza\u00e7\u00e3o \u2013 lan\u00e7a a autentica\u00e7\u00e3o por biometria facial no WhatsApp, canal em que a companhia acaba de ultrapassar 500 mil atendimentos. A novidade amplia a oferta de autosservi\u00e7os no canal e refor\u00e7a o compromisso da companhia com a excel\u00eancia na experi\u00eancia dos clientes e avan\u00e7o de sua presen\u00e7a digital.<\/p>\n<p>A autentica\u00e7\u00e3o por biometria ser\u00e1 aplicada a servi\u00e7os que envolvem movimenta\u00e7\u00f5es financeiras ou altera\u00e7\u00f5es de dados cadastrais, como por exemplo, resgates ou altera\u00e7\u00e3o de informa\u00e7\u00f5es pessoais.<\/p>\n<p>&#8220;<em>A biometria facial, ainda pouco explorada no setor, assume um novo protagonismo ao ser integrada ao atendimento via WhatsApp. Esse avan\u00e7o refor\u00e7a o compromisso da Icatu em investir em canais que oferecem mais agilidade, elevam a satisfa\u00e7\u00e3o e simplificam a experi\u00eancia de atendimento<\/em>&#8220;, afirma Antonio Nicolella, Diretor de Opera\u00e7\u00f5es da Icatu Seguros.<\/p>\n<h5><strong>Canal de WhatsApp da Icatu j\u00e1 responde por 30% das intera\u00e7\u00f5es com clientes<\/strong><\/h5>\n<p>Lan\u00e7ado em 2023, o canal de WhatsApp da Icatu j\u00e1 re\u00fane um amplo portf\u00f3lio de autosservi\u00e7os dispon\u00edveis para os clientes de Seguro de Vida, Previd\u00eancia e de Capitaliza\u00e7\u00e3o, incluindo opera\u00e7\u00f5es como aporte, consulta de saldo e informa\u00e7\u00e3o sobre t\u00edtulos.<\/p>\n<p>Em constante crescimento, o canal de atendimento no WhatsApp j\u00e1 representa 30% de todas as intera\u00e7\u00f5es do Centro de Relacionamento com o Cliente (CRC) da seguradora. Em 70% dos atendimentos, os clientes conseguem resolver suas demandas de forma totalmente aut\u00f4noma. O resultado reflete na satisfa\u00e7\u00e3o: mais de 90% dos usu\u00e1rios avaliaram positivamente a experi\u00eancia com o canal, conforme apontado pela pesquisa de CSAT (Customer Satisfaction Score).<\/p>\n<p>O lan\u00e7amento da autentica\u00e7\u00e3o da biometria facial no WhatsApp faz parte da estrat\u00e9gia da Icatu Seguros de ampliar seu investimento em solu\u00e7\u00f5es digitais. Em agosto de 2024, a companhia lan\u00e7ou a Assistente Virtual Icatu (A.V.I), primeira intelig\u00eancia artificial do setor voltada para corretores e assessores, integrada ao WhatsApp e ao ChatGPT. A assistente facilita o acesso a informa\u00e7\u00f5es, a gest\u00e3o de carteiras e reduz em 85% o tempo m\u00e9dio para realiza\u00e7\u00e3o de cota\u00e7\u00f5es.<\/p>\n<p><strong>Buzzing<\/strong><\/p>\n<p><em><strong>Foto: <\/strong>Antonio Nicolella, Diretor de Opera\u00e7\u00f5es da Icatu Seguros<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Icatu Seguros \u2013 companhia 100% brasileira e l\u00edder entre as seguradoras independentes nos segmentos de Vida, Previd\u00eancia e Capitaliza\u00e7\u00e3o \u2013 lan\u00e7a a autentica\u00e7\u00e3o por biometria facial no WhatsApp, canal em que a companhia acaba de ultrapassar 500 mil atendimentos. A novidade amplia a oferta de autosservi\u00e7os no canal e refor\u00e7a o compromisso da companhia [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":73094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[5139,891,6128,1636,4346],"class_list":["post-73065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-icatu-seguros","tag-amplia","tag-icatu","tag-ofertas","tag-servicos","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Icatu amplia ofertas de servi\u00e7os no WhatsApp | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/10\/15\/icatu-amplia-ofertas-de-servicos-no-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Icatu amplia ofertas de servi\u00e7os no WhatsApp | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A Icatu Seguros \u2013 companhia 100% brasileira e l\u00edder entre as seguradoras independentes nos segmentos de Vida, Previd\u00eancia e Capitaliza\u00e7\u00e3o \u2013 lan\u00e7a a autentica\u00e7\u00e3o por biometria facial no WhatsApp, canal em que a companhia acaba de ultrapassar 500 mil atendimentos. 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