{"id":72849,"date":"2025-10-10T12:46:11","date_gmt":"2025-10-10T15:46:11","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=72849"},"modified":"2025-10-10T12:46:11","modified_gmt":"2025-10-10T15:46:11","slug":"quem-dita-a-prioridade-dos-negocios-e-o-cliente","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/10\/10\/quem-dita-a-prioridade-dos-negocios-e-o-cliente\/","title":{"rendered":"Quem dita a prioridade dos neg\u00f3cios \u00e9 o cliente"},"content":{"rendered":"<p>Uma pesquisa da Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio (CNC) no Brasil mostrou que 83% das empresas que implementaram inova\u00e7\u00f5es nos \u00faltimos 3 anos utilizou como principal estrat\u00e9gia &#8220;<em>m\u00e9todos de marketing e p\u00f3s-venda<\/em>&#8220;. Isso quer dizer que, al\u00e9m de apostarem na divulga\u00e7\u00e3o de produtos e na prospec\u00e7\u00e3o de clientes, as empresas, cada vez mais, veem o p\u00f3s-venda como estrat\u00e9gia de neg\u00f3cio para gerar demandas e entregar melhorias para os clientes.<\/p>\n<p>A Wiz Corporate, unidade de neg\u00f3cios do grupo Wiz Co (WIZC3) dedicada \u00e0 distribui\u00e7\u00e3o de seguros e produtos financeiros ao mercado B2B, \u00e9 um dos casos em que o relacionamento p\u00f3s-venda da empresa com os clientes traz mais do que satisfa\u00e7\u00e3o e fideliza\u00e7\u00e3o.<\/p>\n<p>&#8220;<em>A plataforma Wiz Conecta, como conhecemos hoje, nasceu em 2023 da troca entre os times de venda e os clientes sobre um servi\u00e7o que, inicialmente, surgiu como uma forma de gest\u00e3o de ap\u00f3lices e, hoje, j\u00e1 organiza o fluxo de trabalho, facilita a gest\u00e3o de ap\u00f3lices, faz a gest\u00e3o financeira, emiss\u00e3o online das ap\u00f3lices e oferece vis\u00f5es macro da carteira<\/em>&#8220;, explica Anderson Romani, diretor executivo da Wiz Corporate.<\/p>\n<p>O executivo diz que a Wiz Conecta est\u00e1 dispon\u00edvel para todos os clientes da empresa e se destaca como um diferencial importante do mercado.<\/p>\n<p>&#8220;<em>Muitos clientes optam por fechar neg\u00f3cio com a Wiz Corporate a partir do conhecimento da plataforma, que \u00e9 modular e capaz de atender \u00e0s necessidades e particularidades de cada empresa. N\u00f3s oferecemos um card\u00e1pio de solu\u00e7\u00f5es, por meio da Wiz Conecta, que se adapta \u00e0 realidade dos clientes<\/em>&#8220;, explica Romani.<\/p>\n<p>O executivo conta, ainda, que o feedback trazido pelos clientes foi fundamental para desenvolver uma plataforma propriet\u00e1ria robusta e que consegue atender a diferentes demandas.<\/p>\n<p>&#8220;<em>O retorno dos clientes no contato p\u00f3s-venda ou mesmo no momento de apresenta\u00e7\u00e3o da Wiz Conecta \u00e9 fundamental para a decis\u00e3o estrat\u00e9gica de quais funcionalidades priorizar ou n\u00e3o, dentro do time de desenvolvimento de produtos. De acordo com as dores dos clientes, podemos decidir o que entregar no pr\u00f3ximo m\u00eas, no pr\u00f3ximo semestre ou no pr\u00f3ximo ano &#8211; e flexibilizar este calend\u00e1rio para atender as demandas do mercado<\/em>&#8220;, explica o executivo.<\/p>\n<p>Romani ainda destaca que a flexibilidade da Wiz Conecta atrai novos clientes desde o momento em que a plataforma \u00e9 apresentada.<\/p>\n<p>&#8220;<em>Nossa plataforma funciona como uma corretora de seguros online: o cliente corporativo resolve cerca de 80% de seus neg\u00f3cios de seguros diretamente no sistema. Atualmente, a Wiz Conecta \u00e9 nosso principal vetor de venda. A maior parte dos nossos clientes atuais j\u00e1 usam as funcionalidades e 100% dos novos clientes j\u00e1 entram com acesso aos m\u00f3dulos da plataforma que mais fazem sentido para sua rotina<\/em>&#8220;, finaliza Romani.<\/p>\n<p><strong>InPress Porter Novelli<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa da Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio (CNC) no Brasil mostrou que 83% das empresas que implementaram inova\u00e7\u00f5es nos \u00faltimos 3 anos utilizou como principal estrat\u00e9gia &#8220;m\u00e9todos de marketing e p\u00f3s-venda&#8220;. 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