{"id":72712,"date":"2025-10-08T12:51:32","date_gmt":"2025-10-08T15:51:32","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=72712"},"modified":"2025-10-08T12:51:32","modified_gmt":"2025-10-08T15:51:32","slug":"bb-seguros-transforma-sol-em-cor-rosa","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/10\/08\/bb-seguros-transforma-sol-em-cor-rosa\/","title":{"rendered":"BB Seguros transforma sol em cor rosa"},"content":{"rendered":"<p>A BB Seguros acaba de lan\u00e7ar filme para fazer um convite \u00e0s mulheres: uma pausa para um momento de introspec\u00e7\u00e3o e foco no autocuidado. A inten\u00e7\u00e3o \u00e9 refor\u00e7ar a import\u00e2ncia da preven\u00e7\u00e3o ao c\u00e2ncer de mama e ser um incentivo aos exames preventivos, no m\u00eas do Outubro Rosa. Para passar a mensagem, a seguradora iluminou o pa\u00eds com raios solares rosados, mostrando mulheres especialmente iluminadas por essa cor, de Norte a Sul. A produ\u00e7\u00e3o \u00e9 assinada pela Smiley Pepper Films.<\/p>\n<p>&#8220;<em>Somos uma empresa que tem dentre seus pilares a prote\u00e7\u00e3o e o cuidado, e esse filme busca ser um alerta para o autocuidado. A ideia \u00e9 ser um chamamento para incentivar as mulheres a darem uma pausa, olharem para dentro e entenderem que prevenir \u00e9 um ato de coragem e de amor, incentivando a realiza\u00e7\u00e3o de exames e o fortalecimento de uma corrente de prote\u00e7\u00e3o m\u00fatua<\/em>&#8220;, comenta Andr\u00e9a Gama, Superintendente Executiva de Marketing da Brasilseg, uma empresa BB Seguros.<\/p>\n<p>Para que a luz do sol rosa chegasse a todo o Brasil, a produ\u00e7\u00e3o foi inteiramente criada por Intelig\u00eancia Artificial (IA) e ser\u00e1 veiculada em canais digitais, como m\u00eddias sociais, redes propriet\u00e1rias da marca e YouTube.<\/p>\n<p>A iniciativa se soma a outras a\u00e7\u00f5es da companhia e faz parte da campanha de marketing da empresa para o Outubro Rosa, que traz o conceito &#8220;<em>A vida reflete seu autocuidado<\/em>&#8221; e busca abordar um tema delicado, com profundidade e poesia. Dentre as a\u00e7\u00f5es para o m\u00eas, est\u00e3o o patroc\u00ednio, pelo terceiro ano consecutivo, da Carreta da Mamografia \u2013 que oferece exames gratuitos de detec\u00e7\u00e3o do c\u00e2ncer de mama a mulheres em situa\u00e7\u00e3o de vulnerabilidade social, em parceria com as ONGs Orientavida e Am\u00e9ricas Amigas \u2013, e outras pe\u00e7as que ser\u00e3o divulgadas nos canais da BB Seguros.<\/p>\n<p><strong>Assista ao v\u00eddeo<\/strong>:\u00a0<a href=\"https:\/\/youtu.be\/qfjl2I_gsmY\" target=\"_blank\" rel=\"noopener noreferrer\">Link<\/a><\/p>\n<p><strong>FSB Comunica\u00e7\u00e3o<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A BB Seguros acaba de lan\u00e7ar filme para fazer um convite \u00e0s mulheres: uma pausa para um momento de introspec\u00e7\u00e3o e foco no autocuidado. A inten\u00e7\u00e3o \u00e9 refor\u00e7ar a import\u00e2ncia da preven\u00e7\u00e3o ao c\u00e2ncer de mama e ser um incentivo aos exames preventivos, no m\u00eas do Outubro Rosa. Para passar a mensagem, a seguradora iluminou [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":72720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8662],"tags":[3080,15388,15389,15344,12961],"class_list":["post-72712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bb-seguros","tag-bb-seguros","tag-cor","tag-rosa","tag-sol","tag-transforma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BB Seguros transforma sol em cor rosa | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/10\/08\/bb-seguros-transforma-sol-em-cor-rosa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BB Seguros transforma sol em cor rosa | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A BB Seguros acaba de lan\u00e7ar filme para fazer um convite \u00e0s mulheres: uma pausa para um momento de introspec\u00e7\u00e3o e foco no autocuidado. 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