{"id":70855,"date":"2025-08-26T15:28:27","date_gmt":"2025-08-26T18:28:27","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=70855"},"modified":"2025-08-26T15:29:45","modified_gmt":"2025-08-26T18:29:45","slug":"generali-cresce-25-no-1o-semestre","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/08\/26\/generali-cresce-25-no-1o-semestre\/","title":{"rendered":"Generali cresce 25% no 1\u00ba semestre"},"content":{"rendered":"<p>A Generali Brasil fechou o primeiro semestre do ano com lucro de R$ 59 milh\u00f5es, valor 25% maior do que o registrado no mesmo per\u00edodo do ano passado. Os pr\u00eamios emitidos totais j\u00e1 chegam a R$ 1,3 bilh\u00e3o, dos quais 87% correspondem ao canal de massificados. O n\u00famero bruto \u00e9 90% maior do que o contabilizado no 1S24.<\/p>\n<p>J\u00e1 o Resultado Operacional ficou em R$ 89 milh\u00f5es, 16% superior ao primeiro semestre do ano passado. A companhia, que atua com seguros de vida, massificados e grandes riscos, vem registrando crescimento consistente a cada per\u00edodo cont\u00e1bil.<\/p>\n<p>Em todo o ano de 2024, por exemplo, a Generali teve lucro de R$ 104,8 milh\u00f5es, 38% superior ao que foi registrado em 2023.<\/p>\n<p>Com uma estrat\u00e9gia voltada \u00e0 expans\u00e3o sustent\u00e1vel e ao fortalecimento de parcerias comerciais, a empresa tem ampliado sua presen\u00e7a em todo o territ\u00f3rio nacional por meio de solu\u00e7\u00f5es acess\u00edveis e produtos que acompanham a transforma\u00e7\u00e3o digital do setor. O desempenho positivo tamb\u00e9m \u00e9 resultado da otimiza\u00e7\u00e3o de processos internos e da maior efici\u00eancia operacional.<\/p>\n<p>&#8220;Os n\u00fameros do semestre refletem a solidez da nossa estrat\u00e9gia de expans\u00e3o no canal de massificados, que tem sido fundamental para o nosso crescimento sustent\u00e1vel. Atingir R$ 1,3 bilh\u00e3o em pr\u00eamios emitidos refor\u00e7a que estamos no caminho certo, entregando valor para todos os nossos\u00a0<i>stakeholders<\/i>&#8220;, diz o CEO da Generali Brasil, Eric Lundgren.<\/p>\n<p>O executivo destaca que o foco em inova\u00e7\u00e3o tecnol\u00f3gica e personaliza\u00e7\u00e3o de produtos s\u00e3o pilares que sustentam o crescimento da empresa. &#8220;Estamos colhendo os frutos de um trabalho cont\u00ednuo de fortalecimento da opera\u00e7\u00e3o, com foco na efici\u00eancia, inova\u00e7\u00e3o e na proximidade com os nossos clientes e parceiros. Seguiremos investindo em solu\u00e7\u00f5es que antecipam as necessidades do mercado e ampliam o acesso \u00e0 prote\u00e7\u00e3o&#8221;, finaliza.<\/p>\n<p>Em 2025, a Generali completou 100 anos de atua\u00e7\u00e3o no Brasil. Em comemora\u00e7\u00e3o ao centen\u00e1rio, inaugurou uma mostra que resgata a hist\u00f3ria da companhia em solo brasileiro, batizada de &#8220;<i>Spazio di Memoria<\/i>&#8220;. O local, que fica na sede carioca da empresa, traz fotos, v\u00eddeos, documentos, pr\u00eamios e depoimentos, que transportam o visitante ao passado.<\/p>\n<p>Tamb\u00e9m iluminou o Cristo Redentor, no Rio de Janeiro, e lan\u00e7ou o livro comemorativo &#8220;O Legado do Le\u00e3o&#8221;: a obra re\u00fane declara\u00e7\u00f5es de colaboradores, imagens hist\u00f3ricas, marcos institucionais e momentos que destacam o impacto da companhia no mercado segurador e na sociedade brasileira. Ele est\u00e1 dispon\u00edvel para download\u00a0<a href=\"https:\/\/www.generali.com.br\/download\/generali-o-legado-do-leao\/?wpdmdl=132090\" target=\"_blank\" rel=\"noopener noreferrer\"><u>aqui<\/u><\/a>.<\/p>\n<p>Hoje o Grupo Generali conta com cerca de 87 mil colaboradores e 71 milh\u00f5es de clientes. No Brasil, consolidou sua posi\u00e7\u00e3o como a primeira seguradora estrangeira a operar no pa\u00eds, desde 1925.<\/p>\n<p><strong>Approach<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Generali Brasil fechou o primeiro semestre do ano com lucro de R$ 59 milh\u00f5es, valor 25% maior do que o registrado no mesmo per\u00edodo do ano passado. Os pr\u00eamios emitidos totais j\u00e1 chegam a R$ 1,3 bilh\u00e3o, dos quais 87% correspondem ao canal de massificados. O n\u00famero bruto \u00e9 90% maior do que o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":70856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[7377,15010,5287,5019,13362],"class_list":["post-70855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generali","tag-7377","tag-15010","tag-cresce","tag-generali","tag-semestre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generali cresce 25% no 1\u00ba semestre | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/08\/26\/generali-cresce-25-no-1o-semestre\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generali cresce 25% no 1\u00ba semestre | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A Generali Brasil fechou o primeiro semestre do ano com lucro de R$ 59 milh\u00f5es, valor 25% maior do que o registrado no mesmo per\u00edodo do ano passado. Os pr\u00eamios emitidos totais j\u00e1 chegam a R$ 1,3 bilh\u00e3o, dos quais 87% correspondem ao canal de massificados. 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