{"id":70016,"date":"2025-07-31T11:34:54","date_gmt":"2025-07-31T14:34:54","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=70016"},"modified":"2025-07-31T11:34:54","modified_gmt":"2025-07-31T14:34:54","slug":"75-dos-lideres-do-setor-de-seguros-miram-reducao-de-custo","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/07\/31\/75-dos-lideres-do-setor-de-seguros-miram-reducao-de-custo\/","title":{"rendered":"75% dos l\u00edderes do setor de seguros miram redu\u00e7\u00e3o de custo"},"content":{"rendered":"<p>De acordo com um levantamento da KPMG, 75% dos l\u00edderes de seguros disseram que esperam reduzir pelo menos 10% de custos nos pr\u00f3ximos cinco anos e 31% deles acreditam que este corte ser\u00e1 superior a 20%. Esses resultados est\u00e3o registrados na pesquisa &#8220;Transforma\u00e7\u00e3o de seguros: a nova agenda&#8221; (do original em ingl\u00eas\u00a0<i>Insurance Transformation: The new agenda<\/i>), que contou com a participa\u00e7\u00e3o de 251 executivos, entre eles, brasileiros.<\/p>\n<p>Por outro lado, o estudo mostrou que apenas 25% t\u00eam sido altamente bem-sucedidos nos objetivos de redu\u00e7\u00e3o de custos e outros 14% alcan\u00e7aram \u00eaxito em atingir as metas de transforma\u00e7\u00e3o. Quando questionados se est\u00e3o prontos para a gera\u00e7\u00e3o de receitas, 41% dos executivos do setor de seguros disseram que est\u00e3o bem posicionados para isso. Al\u00e9m disso, 36% deles acreditam que est\u00e3o estruturados para adapta\u00e7\u00f5es \u00e0s mudan\u00e7as na din\u00e2mica de mercado.<\/p>\n<p>&#8220;Para responder \u00e0s mudan\u00e7as do mercado, as seguradoras v\u00eam implementando uma s\u00e9rie de novas abordagens baseadas em tecnologia como a aplica\u00e7\u00e3o dos casos de uso da intelig\u00eancia artificial, em processos e fluxos de valores espec\u00edficos para gerar os resultados almejados. As empresas mais avan\u00e7adas est\u00e3o aliando os investimentos em tecnologia \u00e0 transforma\u00e7\u00e3o da for\u00e7a de trabalho e essas organiza\u00e7\u00f5es ter\u00e3o maiores probabilidades de apresentarem planos de custos definidos&#8221;, explica o s\u00f3cio de gerenciamento de riscos financeiros e de servi\u00e7os atuariais da KPMG no Brasil, Joel Garcia.<\/p>\n<p>O relat\u00f3rio tamb\u00e9m destacou que a principal barreira \u00e0 transforma\u00e7\u00e3o no setor, nos pr\u00f3ximos dois anos, \u00e9 a mudan\u00e7a significativa no portf\u00f3lio e a necessidade de foco na prioriza\u00e7\u00e3o e coordena\u00e7\u00e3o (51%). Em segundo lugar, 49% dos entrevistados elencaram significativas oportunidades de melhoria na experi\u00eancia do consumidor, custos e o desenvolvimento de capacidades a longo prazo que n\u00e3o foram realizadas. J\u00e1 em terceiro lugar, 44% dos l\u00edderes apontaram dois desafios: dificuldade em identificar o propriet\u00e1rio e respons\u00e1vel pela entrega e distribui\u00e7\u00e3o limitada da capacidade excedente para execu\u00e7\u00e3o de recursos em diversas \u00e1reas.<\/p>\n<p>&#8220;O setor tem buscado solu\u00e7\u00f5es para enfrentar as barreiras que atrasam o sucesso dos neg\u00f3cios. Nesta rota, a maioria dos executivos de seguros afirma ter estrat\u00e9gias como a ado\u00e7\u00e3o de novas tecnologias e programas de aprimoramento de desempenho para alcan\u00e7ar os objetivos, gerar oportunidades no mercado, obter efici\u00eancia e redu\u00e7\u00e3o dos custos&#8221;, conclui o s\u00f3cio-l\u00edder de consultoria em transforma\u00e7\u00e3o da KPMG no Brasil e na Am\u00e9rica do Sul, Dustin Pozzetti.<\/p>\n<p>O link completo para o levantamento da KPMG \u00e9 o seguinte:\u00a0<a href=\"https:\/\/kpmg.com\/xx\/en\/our-insights\/transformation\/operational-and-cost-transformation-in-insurance.html\" target=\"_blank\" rel=\"noopener noreferrer\">Insurance Transformation:The new agenda<\/a><\/p>\n<p><strong>Oficina de Comunica\u00e7\u00e3o (RV&amp;A)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acordo com um levantamento da KPMG, 75% dos l\u00edderes de seguros disseram que esperam reduzir pelo menos 10% de custos nos pr\u00f3ximos cinco anos e 31% deles acreditam que este corte ser\u00e1 superior a 20%. Esses resultados est\u00e3o registrados na pesquisa &#8220;Transforma\u00e7\u00e3o de seguros: a nova agenda&#8221; (do original em ingl\u00eas\u00a0Insurance Transformation: The new [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":70017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[3426,6645,8039,14816,5955,581],"class_list":["post-70016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diversos","tag-3426","tag-custo","tag-lideres","tag-miram","tag-reducao","tag-seguros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>75% dos l\u00edderes do setor de seguros miram redu\u00e7\u00e3o de custo | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/07\/31\/75-dos-lideres-do-setor-de-seguros-miram-reducao-de-custo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"75% dos l\u00edderes do setor de seguros miram redu\u00e7\u00e3o de custo | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"De acordo com um levantamento da KPMG, 75% dos l\u00edderes de seguros disseram que esperam reduzir pelo menos 10% de custos nos pr\u00f3ximos cinco anos e 31% deles acreditam que este corte ser\u00e1 superior a 20%. Esses resultados est\u00e3o registrados na pesquisa &#8220;Transforma\u00e7\u00e3o de seguros: a nova agenda&#8221; (do original em ingl\u00eas\u00a0Insurance Transformation: The new [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insurancecorp.com.br\/pt\/2025\/07\/31\/75-dos-lideres-do-setor-de-seguros-miram-reducao-de-custo\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevistaInsuranceCorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-31T14:34:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2025\/07\/MDS-1.png?fit=1200%2C530&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" 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