{"id":69903,"date":"2025-07-28T16:21:22","date_gmt":"2025-07-28T19:21:22","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=69903"},"modified":"2025-07-28T16:21:22","modified_gmt":"2025-07-28T19:21:22","slug":"metlife-reforca-importancia-do-seguro-de-vida-2","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/07\/28\/metlife-reforca-importancia-do-seguro-de-vida-2\/","title":{"rendered":"MetLife refor\u00e7a import\u00e2ncia do seguro de vida"},"content":{"rendered":"<p>A MetLife participou na \u00faltima semana da plen\u00e1ria &#8220;A sua vida financeira resiste a imprevistos?&#8221;, durante a Expert XP 2025, maior festival de investimentos do mundo. O painel reuniu executivos da MetLife, MAG Seguros e XP para discutir como o seguro de vida pode ser uma ferramenta essencial no planejamento financeiro dos brasileiros.<\/p>\n<p>O evento, que aconteceu no S\u00e3o Paulo Expo, reuniu mais de 40 mil pessoas em dois dias e abriu espa\u00e7o para o setor de seguros destacar sua evolu\u00e7\u00e3o crescente no portf\u00f3lio de prote\u00e7\u00e3o e investimentos.<\/p>\n<p>Marcelo Tomei, vice-presidente comercial da MetLife Brasil, ressaltou a mudan\u00e7a no comportamento da popula\u00e7\u00e3o durante a plen\u00e1ria: &#8220;As pessoas est\u00e3o cada vez mais conscientes do seguro como base do planejamento financeiro, porque n\u00e3o \u00e9 mais um recurso para o amanh\u00e3. O seguro de vida pode ser usado hoje, em vida pela pr\u00f3pria pessoa que o contratou&#8221;, explicou o executivo na sua fala.<\/p>\n<p>Segundo dados da Susep, menos de 20% da popula\u00e7\u00e3o brasileira possui um seguro de vida ativo, o que evidencia o potencial de expans\u00e3o do setor. Na MetLife, mais de 70% das coberturas contratadas atualmente s\u00e3o em vida, incluindo produtos voltados \u00e0 prote\u00e7\u00e3o financeira diante de doen\u00e7as graves, invalidez e perda de renda.<\/p>\n<h4><strong>Digitaliza\u00e7\u00e3o como chave do crescimento do setor<\/strong><\/h4>\n<p>Com 60 milh\u00f5es de brasileiros integrados ao Open Finance, o pa\u00eds se posiciona entre os mais abertos a solu\u00e7\u00f5es digitais que facilitem a ades\u00e3o a produtos financeiros \u2014 e o seguro est\u00e1 nesse movimento.<\/p>\n<p>Criada em 2023, a unidade de neg\u00f3cios MetLife Xcelerator tem transformado o processo de contrata\u00e7\u00e3o de seguros em canais digitais. Desde seu lan\u00e7amento, a solu\u00e7\u00e3o j\u00e1 viabilizou 8 milh\u00f5es de ap\u00f3lices emitidas, ampliando o acesso a produtos de prote\u00e7\u00e3o por meio de parcerias com bancos e plataformas digitais. O objetivo \u00e9 conectar o seguro ao cotidiano de investidores e fam\u00edlias que buscam tomar decis\u00f5es financeiras mais conscientes e de longo prazo.<\/p>\n<p>&#8220;Boa parte das contrata\u00e7\u00f5es hoje acontece em canais digitais, como o site de uma corretora, um app de banco digital ou at\u00e9 no e-commerce de grandes varejistas. Estar presente nesses ambientes \u00e9 fundamental para democratizar o acesso \u00e0 prote\u00e7\u00e3o&#8221;, completa Tomei.<\/p>\n<p><strong>FSB Comunica\u00e7\u00e3o<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A MetLife participou na \u00faltima semana da plen\u00e1ria &#8220;A sua vida financeira resiste a imprevistos?&#8221;, durante a Expert XP 2025, maior festival de investimentos do mundo. O painel reuniu executivos da MetLife, MAG Seguros e XP para discutir como o seguro de vida pode ser uma ferramenta essencial no planejamento financeiro dos brasileiros. O evento, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":69904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[421],"tags":[5037,963,5748,3825,1382],"class_list":["post-69903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metlife","tag-importancia","tag-metlife","tag-reforca","tag-seguro","tag-vida"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MetLife refor\u00e7a import\u00e2ncia do seguro de vida | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/07\/28\/metlife-reforca-importancia-do-seguro-de-vida-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MetLife refor\u00e7a import\u00e2ncia do seguro de vida | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A MetLife participou na \u00faltima semana da plen\u00e1ria &#8220;A sua vida financeira resiste a imprevistos?&#8221;, durante a Expert XP 2025, maior festival de investimentos do mundo. 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