{"id":69584,"date":"2025-07-18T11:23:21","date_gmt":"2025-07-18T14:23:21","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=69584"},"modified":"2025-07-18T11:23:21","modified_gmt":"2025-07-18T14:23:21","slug":"floresta-mapfre-alcanca-30-mil-mudas-e-inicia-nova-etapa","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/07\/18\/floresta-mapfre-alcanca-30-mil-mudas-e-inicia-nova-etapa\/","title":{"rendered":"&#8216;Floresta Mapfre&#8217; alcan\u00e7a 30 mil mudas e inicia nova etapa"},"content":{"rendered":"<p>A MAPFRE, companhia global de seguros e servi\u00e7os financeiros, concluiu o plantio de 30 mil mudas de esp\u00e9cies nativas da Mata Atl\u00e2ntica no interior de S\u00e3o Paulo. A a\u00e7\u00e3o integra o projeto &#8216;Floresta MAPFRE&#8217;, desenvolvido em parceria com a Reservas Votorantim, e tem como foco a recupera\u00e7\u00e3o ambiental de \u00e1reas degradadas no interior do Parque Estadual Carlos Botelho, reconhecido pela UNESCO como Patrim\u00f4nio Mundial Natural. Com 70% das mudas previstas j\u00e1 no solo, a seguradora inicia agora a fase de manuten\u00e7\u00e3o da \u00e1rea em restaura\u00e7\u00e3o, considerada essencial para garantir o sucesso da regenera\u00e7\u00e3o da vegeta\u00e7\u00e3o.<\/p>\n<p>O projeto &#8216;Floresta MAPFRE&#8217; ocupa uma \u00e1rea de 29,4 hectares de Mata Atl\u00e2ntica em degrada\u00e7\u00e3o, localizado entre os munic\u00edpios de S\u00e3o Miguel Arcanjo e Cap\u00e3o Bonito (SP), no Vale do Ribeira, e prev\u00ea o plantio de 42 mil mudas at\u00e9 o final do ano. A iniciativa foi desenhada para promover a recupera\u00e7\u00e3o ecol\u00f3gica de \u00e1reas degradadas, com foco na compensa\u00e7\u00e3o de emiss\u00f5es de carbono e na prote\u00e7\u00e3o da biodiversidade local.<\/p>\n<p>A diretora de sustentabilidade da MAPFRE, F\u00e1tima Lima, explica que a restaura\u00e7\u00e3o florestal depende de um acompanhamento rigoroso.<i>\u00a0&#8220;Restaurar a floresta n\u00e3o \u00e9 apenas plantar. \u00c9 acompanhar, ajustar, e garantir que aquela \u00e1rea realmente volte a funcionar como ecossistema. \u00c9 nesse processo que se define a efetividade do plantio e a capacidade da \u00e1rea regenerada de se transformar, de fato, em floresta<\/i>&#8220;, explica a executiva.<\/p>\n<p>Nos pr\u00f3ximos tr\u00eas anos, a \u00e1rea em restaura\u00e7\u00e3o passar\u00e1 por manuten\u00e7\u00e3o e avalia\u00e7\u00e3o constantes. Esta fase inclui o controle de esp\u00e9cies invasoras, aduba\u00e7\u00e3o seletiva, podas e verifica\u00e7\u00f5es peri\u00f3dicas da taxa de sobreviv\u00eancia das mudas e do desenvolvimento do ecossistema. O objetivo \u00e9 garantir que as \u00e1rvores alcancem o est\u00e1gio de maturidade necess\u00e1rio para a captura de carbono e recomposi\u00e7\u00e3o da paisagem.<\/p>\n<h4><strong>Quando maduras, mudas v\u00e3o sequestrar 5 mil toneladas de CO2<\/strong><\/h4>\n<p>As esp\u00e9cies utilizadas no plantio foram selecionadas com base em crit\u00e9rios ecol\u00f3gicos espec\u00edficos do bioma. Entre elas, est\u00e3o Emba\u00faba Vermelha (Cecropia glaziovii) e Embauba branca (Cecropia pachystachya), Gabiroba (Campomanesia xanthocarpa), Ip\u00ea-rosa (Handroanthus serratifolius) e Jaracati\u00e1 (Jacaratia spinosa), que favorecem a forma\u00e7\u00e3o de corredores ecol\u00f3gicos, a conten\u00e7\u00e3o de esp\u00e9cies ex\u00f3ticas e a oferta de alimento e abrigo para a fauna silvestre da \u00e1rea.<\/p>\n<p>O projeto integra a estrat\u00e9gia de descarboniza\u00e7\u00e3o da MAPFRE, voltada \u00e0 compensa\u00e7\u00e3o de emiss\u00f5es dentro da pr\u00f3pria cadeia de valor da companhia. A expectativa \u00e9 que o reflorestamento contribua para neutralizar 5,1 mil toneladas de g\u00e1s carb\u00f4nico em 2028, parte do compromisso global da empresa de atingir emiss\u00f5es l\u00edquidas zero at\u00e9 2050.<\/p>\n<p>Al\u00e9m do componente ambiental, a a\u00e7\u00e3o tem foco social. Toda a opera\u00e7\u00e3o envolve m\u00e3o de obra local, desde a produ\u00e7\u00e3o das mudas em viveiros at\u00e9 o plantio e a manuten\u00e7\u00e3o do terreno, o que contribui para a gera\u00e7\u00e3o de renda e capacita\u00e7\u00e3o t\u00e9cnica em comunidades do entorno.<\/p>\n<p>&#8220;<i>O projeto foi estruturado para entregar resultados mensur\u00e1veis, tanto em carbono quanto em impacto social e ambiental<\/i>\u00a0e, para isso, s<i>eguimos padr\u00f5es t\u00e9cnicos rigorosos, com auditoria independente e foco em solu\u00e7\u00f5es baseadas na natureza<\/i>&#8220;, afirma F\u00e1tima, da MAPFRE.<\/p>\n<p>&#8220;<i>A iniciativa do &#8216;Floresta MAPFRE&#8217; \u00e9 de grande import\u00e2ncia para a regi\u00e3o, para o bioma e para o clima. Ao incluir a comunidade local no trabalho de recupera\u00e7\u00e3o de um territ\u00f3rio que integra o maior corredor de Mata Atl\u00e2ntica do pa\u00eds, mostramos que as florestas apresentam solu\u00e7\u00f5es vi\u00e1veis para o combate ao aquecimento global, ao mesmo tempo em que promovem o desenvolvimento socioecon\u00f4mico local por meio da gera\u00e7\u00e3o de emprego e renda<\/i>&#8220;, diz C\u00edcero Homem de Melo, coordenador de neg\u00f3cios da Reservas Votorantim.<\/p>\n<p>A conclus\u00e3o do plantio das mudas restantes est\u00e1 prevista para o pr\u00f3ximo per\u00edodo de chuvas, entre o final deste ano e o in\u00edcio de 2026.<\/p>\n<p><strong>InPress Porter Novelli<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A MAPFRE, companhia global de seguros e servi\u00e7os financeiros, concluiu o plantio de 30 mil mudas de esp\u00e9cies nativas da Mata Atl\u00e2ntica no interior de S\u00e3o Paulo. A a\u00e7\u00e3o integra o projeto &#8216;Floresta MAPFRE&#8217;, desenvolvido em parceria com a Reservas Votorantim, e tem como foco a recupera\u00e7\u00e3o ambiental de \u00e1reas degradadas no interior do Parque [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":69585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[14726,6111,12254,13504,7853,2381,13050,12684],"class_list":["post-69584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mapfre","tag-30-mil","tag-alcanca","tag-etapa","tag-floresta","tag-inicia","tag-mapfre","tag-mudas","tag-nova"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Floresta Mapfre&#039; alcan\u00e7a 30 mil mudas e inicia nova etapa | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/07\/18\/floresta-mapfre-alcanca-30-mil-mudas-e-inicia-nova-etapa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Floresta Mapfre&#039; alcan\u00e7a 30 mil mudas e inicia nova etapa | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A MAPFRE, companhia global de seguros e servi\u00e7os financeiros, concluiu o plantio de 30 mil mudas de esp\u00e9cies nativas da Mata Atl\u00e2ntica no interior de S\u00e3o Paulo. 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