{"id":68244,"date":"2025-06-12T12:53:29","date_gmt":"2025-06-12T15:53:29","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=68244"},"modified":"2025-06-12T12:53:29","modified_gmt":"2025-06-12T15:53:29","slug":"bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/","title":{"rendered":"Bradesco Seguros \u00e9 destaque no Marketing Best 2025 com &#8220;A Busca&#8221;"},"content":{"rendered":"<p>O Grupo Bradesco Seguros foi um dos vencedores do Marketing Best 2025 com a campanha \u201cA Busca\u201d, lan\u00e7ada em 2024. Criada pela AlmapBBDO, a campanha destaca a import\u00e2ncia da amizade e da conex\u00e3o humana, por meio da hist\u00f3ria sens\u00edvel entre uma menina e um simp\u00e1tico ET em busca de novas experi\u00eancias na Terra.<\/p>\n<p>A pe\u00e7a refor\u00e7a o posicionamento da companhia em valorizar rela\u00e7\u00f5es genu\u00ednas, aliando tecnologia e emo\u00e7\u00e3o para simbolizar seu compromisso com a proximidade, a inova\u00e7\u00e3o e o cuidado com as pessoas. O case tamb\u00e9m evidencia o marketing como uma ferramenta estrat\u00e9gica de conex\u00e3o com os p\u00fablicos e de promo\u00e7\u00e3o da cultura do seguro no Brasil.<\/p>\n<p>\u201cTemos muito orgulho de \u2018A Busca\u2019. A campanha traduz, com sensibilidade e impacto, nosso prop\u00f3sito de estar ao lado das pessoas em todos os momentos. Esse reconhecimento se soma \u00e0s demais premia\u00e7\u00f5es e reafirma nosso compromisso com uma comunica\u00e7\u00e3o que inspira e gera valor para a sociedade\u201d, afirma Ana Claudia Frighetto Gonzalez (foto), superintendente s\u00eanior de Marketing do Grupo Bradesco Seguros.<\/p>\n<p><strong>Edelman<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Grupo Bradesco Seguros foi um dos vencedores do Marketing Best 2025 com a campanha \u201cA Busca\u201d, lan\u00e7ada em 2024. Criada pela AlmapBBDO, a campanha destaca a import\u00e2ncia da amizade e da conex\u00e3o humana, por meio da hist\u00f3ria sens\u00edvel entre uma menina e um simp\u00e1tico ET em busca de novas experi\u00eancias na Terra. A pe\u00e7a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":64062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[416],"tags":[12515,13303,610,3491,14440],"jetpack_featured_media_url":"https:\/\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2025\/02\/ANA-CLAUDIA-GONZALEZ-25-1-scaled-e1739372364778.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bradesco Seguros \u00e9 destaque no Marketing Best 2025 com &quot;A Busca&quot; | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bradesco Seguros \u00e9 destaque no Marketing Best 2025 com &quot;A Busca&quot; | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"O Grupo Bradesco Seguros foi um dos vencedores do Marketing Best 2025 com a campanha \u201cA Busca\u201d, lan\u00e7ada em 2024. Criada pela AlmapBBDO, a campanha destaca a import\u00e2ncia da amizade e da conex\u00e3o humana, por meio da hist\u00f3ria sens\u00edvel entre uma menina e um simp\u00e1tico ET em busca de novas experi\u00eancias na Terra. A pe\u00e7a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevistaInsuranceCorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T15:53:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2025\/02\/ANA-CLAUDIA-GONZALEZ-25-1-scaled-e1739372364778.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"934\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#organization\",\"name\":\"Revista Insurance Corp\",\"url\":\"https:\/\/insurancecorp.com.br\/pt\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/RevistaInsuranceCorp\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#logo\",\"inLanguage\":\"pt-BR\",\"url\":\"\",\"caption\":\"Revista Insurance Corp\"},\"image\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#website\",\"url\":\"https:\/\/insurancecorp.com.br\/pt\/\",\"name\":\"Revista Insurance Corp | PT-BR\",\"description\":\"A \\u00fanica revista bil\\u00edngue voltada ao mercado de seguro.\",\"publisher\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/insurancecorp.com.br\/pt\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2025\/02\/ANA-CLAUDIA-GONZALEZ-25-1-scaled-e1739372364778.jpg\",\"width\":2560,\"height\":934},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/#webpage\",\"url\":\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/\",\"name\":\"Bradesco Seguros \\u00e9 destaque no Marketing Best 2025 com \\\"A Busca\\\" | Revista Insurance Corp | PT-BR\",\"isPartOf\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/#primaryimage\"},\"datePublished\":\"2025-06-12T15:53:29+00:00\",\"dateModified\":\"2025-06-12T15:53:29+00:00\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/#webpage\"},\"author\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#\/schema\/person\/1b69c8cf325f0b7167f1b171f52df4af\"},\"headline\":\"Bradesco Seguros \\u00e9 destaque no Marketing Best 2025 com &#8220;A Busca&#8221;\",\"datePublished\":\"2025-06-12T15:53:29+00:00\",\"dateModified\":\"2025-06-12T15:53:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/#primaryimage\"},\"keywords\":\"2025,a busca,bradesco seguros,destaque,Marketing Best\",\"articleSection\":\"Grupo Bradesco Seguros\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/insurancecorp.com.br\/pt\/2025\/06\/12\/bradesco-seguros-e-destaque-no-marketing-best-2025-com-a-busca\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#\/schema\/person\/1b69c8cf325f0b7167f1b171f52df4af\",\"name\":\"Publica\\u00e7\\u00e3o\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#personlogo\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17226f1f60486eb25d4c6b301ffed37f?s=96&d=mm&r=g\",\"caption\":\"Publica\\u00e7\\u00e3o\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/posts\/68244"}],"collection":[{"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/comments?post=68244"}],"version-history":[{"count":1,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/posts\/68244\/revisions"}],"predecessor-version":[{"id":68245,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/posts\/68244\/revisions\/68245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/media\/64062"}],"wp:attachment":[{"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/media?parent=68244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/categories?post=68244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/tags?post=68244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}