{"id":66706,"date":"2025-04-29T16:29:28","date_gmt":"2025-04-29T19:29:28","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=66706"},"modified":"2025-04-29T16:29:28","modified_gmt":"2025-04-29T19:29:28","slug":"como-a-ia-e-a-automacao-estao-agregando-novos-riscos-ciberneticos","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/04\/29\/como-a-ia-e-a-automacao-estao-agregando-novos-riscos-ciberneticos\/","title":{"rendered":"Como a IA e a automa\u00e7\u00e3o est\u00e3o agregando novos riscos cibern\u00e9ticos"},"content":{"rendered":"<p>A\u00a0<a href=\"https:\/\/www.aon.com\/home\/index\">Aon plc<\/a> (NYSE: AON), empresa l\u00edder global em servi\u00e7os profissionais, refor\u00e7a que nos \u00faltimos anos, a intelig\u00eancia artificial (IA) e a automa\u00e7\u00e3o est\u00e3o sendo amplamente integradas \u00e0s opera\u00e7\u00f5es das corpora\u00e7\u00f5es, trazendo avan\u00e7os significativos na efici\u00eancia e otimiza\u00e7\u00e3o de processos. No entanto, essa r\u00e1pida evolu\u00e7\u00e3o tamb\u00e9m acarreta no aumento da exposi\u00e7\u00e3o a riscos cibern\u00e9ticos mais sofisticados e frequentes, desafiando empresas a lidarem com um cen\u00e1rio de amea\u00e7as digitais cada vez mais complexo.<\/p>\n<p>O\u00a0<a href=\"https:\/\/contact.aon.com\/relatorio-comparativo-de-riscos-2024\" target=\"_blank\" rel=\"noopener noreferrer\">Relat\u00f3rio Comparativo de Riscos Intang\u00edveis e Tang\u00edveis da Aon<\/a>, realizado em colabora\u00e7\u00e3o com o Instituto Ponemon, revelou que, organiza\u00e7\u00f5es na Am\u00e9rica Latina, entre os anos de 2022 e 2023, relataram que as perdas financeiras com ataques a ativos intang\u00edveis, como informa\u00e7\u00f5es e propriedade intelectual, foram 19% maior que as perdas relacionadas a ativos f\u00edsicos.<\/p>\n<p>Segundo o mesmo relat\u00f3rio, 48% das empresas sofreram uma vulnerabilidade de seguran\u00e7a material ou uma viola\u00e7\u00e3o de dados significativa uma ou mais vezes dentro desse per\u00edodo. Esses incidentes destacam a crescente exposi\u00e7\u00e3o ao risco cibern\u00e9tico enfrentada pelas organiza\u00e7\u00f5es, sendo que 51% dos ataques causaram interrup\u00e7\u00e3o nas opera\u00e7\u00f5es comerciais e de TI, como ataques de nega\u00e7\u00e3o de servi\u00e7o; 26% resultaram no roubo de informa\u00e7\u00f5es comerciais confidenciais, o que exige a notifica\u00e7\u00e3o das v\u00edtimas; e 43% no uso indevido ou roubo de informa\u00e7\u00f5es comerciais confidenciais, incluindo propriedade intelectual.<\/p>\n<p>Esses incidentes n\u00e3o apenas comprometem dados sens\u00edveis para as empresas, mas geram impactos financeiros consider\u00e1veis, incluindo a interrup\u00e7\u00e3o das opera\u00e7\u00f5es e perdas de receita. A \u00faltima Pesquisa Global de Gest\u00e3o de Riscos da Aon aponta que, no Brasil, a interrup\u00e7\u00e3o de neg\u00f3cios \u00e9 o principal risco para 17,4% das companhias, refletindo a crescente preocupa\u00e7\u00e3o com eventos que possam paralisar opera\u00e7\u00f5es essenciais. Ainda segundo a mesma pesquisa, 63,1% das empresas brasileiras relataram perdas devido \u00e0 interrup\u00e7\u00e3o de neg\u00f3cios, destacando a magnitude do problema.<\/p>\n<p>A crescente automa\u00e7\u00e3o em diferentes setores amplia os riscos de ataques cibern\u00e9ticos, uma vez que sistemas conectados se tornam alvos estrat\u00e9gicos para criminosos digitais e criam mais pontos vulner\u00e1veis, enquanto a migra\u00e7\u00e3o para servi\u00e7os em nuvem e trabalho remoto expande os riscos de vazamento de dados e invas\u00f5es.<\/p>\n<p>No entanto, muitas ap\u00f3lices de seguro convencionais, como a All Risk Property Damage, n\u00e3o cobrem danos materiais causados por ataques cibern\u00e9ticos, o que impulsiona a demanda por solu\u00e7\u00f5es de transfer\u00eancia de risco espec\u00edficas para esse tipo de amea\u00e7a.<\/p>\n<p>A avalia\u00e7\u00e3o da seguran\u00e7a na cadeia de suprimentos tamb\u00e9m se torna um ponto cr\u00edtico na gest\u00e3o de riscos cibern\u00e9ticos. Muitas empresas dependem de terceiros para suas opera\u00e7\u00f5es, e uma falha de seguran\u00e7a em um parceiro pode gerar efeitos em cascata, levando \u00e0 interrup\u00e7\u00e3o de neg\u00f3cios e a preju\u00edzos significativos. Nesse contexto, as seguradoras t\u00eam buscado ampliar suas coberturas para contemplar falhas de terceiros decorrentes de incidentes cibern\u00e9ticos, garantindo prote\u00e7\u00e3o mais robusta para as empresas.<\/p>\n<p>Diante desse cen\u00e1rio, torna-se essencial que as organiza\u00e7\u00f5es adotem uma abordagem estrat\u00e9gica para mitigar riscos cibern\u00e9ticos, fortalecendo suas pol\u00edticas de seguran\u00e7a digital, investindo na capacita\u00e7\u00e3o de seus colaboradores e buscando solu\u00e7\u00f5es de seguro que protejam seus ativos intang\u00edveis. Marco Mendes, Cyber Product Leader para o Brasil na Aon<strong>,\u00a0<\/strong>destaca que,<strong>\u00a0<\/strong>com o avan\u00e7o da IA e da automa\u00e7\u00e3o, a gest\u00e3o de riscos cibern\u00e9ticos se torna um pilar fundamental para garantir a resili\u00eancia e a continuidade dos neg\u00f3cios em um ambiente cada vez mais din\u00e2mico e digitalizado.<\/p>\n<p>&#8220;Com o avan\u00e7o da digitaliza\u00e7\u00e3o, automa\u00e7\u00e3o e Intelig\u00eancia Artificial, os riscos cibern\u00e9ticos se intensificam, tornando a prote\u00e7\u00e3o de ativos intang\u00edveis ainda mais essencial para as companhias. Nosso compromisso \u00e9 apoiar as empresas na constru\u00e7\u00e3o de uma resili\u00eancia cibern\u00e9tica robusta, oferecendo solu\u00e7\u00f5es inovadoras que garantam a seguran\u00e7a dos dados e a continuidade dos neg\u00f3cios&#8221;, finaliza.<\/p>\n<p><strong>FSB Comunica\u00e7\u00e3o<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0Aon plc (NYSE: AON), empresa l\u00edder global em servi\u00e7os profissionais, refor\u00e7a que nos \u00faltimos anos, a intelig\u00eancia artificial (IA) e a automa\u00e7\u00e3o est\u00e3o sendo amplamente integradas \u00e0s opera\u00e7\u00f5es das corpora\u00e7\u00f5es, trazendo avan\u00e7os significativos na efici\u00eancia e otimiza\u00e7\u00e3o de processos. No entanto, essa r\u00e1pida evolu\u00e7\u00e3o tamb\u00e9m acarreta no aumento da exposi\u00e7\u00e3o a riscos cibern\u00e9ticos mais sofisticados [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":63058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[520],"tags":[14116,956,14117,8422,4061],"class_list":["post-66706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aon-plc","tag-agregando","tag-automacao","tag-ciberneticos","tag-ia","tag-riscos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a IA e a automa\u00e7\u00e3o est\u00e3o agregando novos riscos cibern\u00e9ticos | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/04\/29\/como-a-ia-e-a-automacao-estao-agregando-novos-riscos-ciberneticos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a IA e a automa\u00e7\u00e3o est\u00e3o agregando novos riscos cibern\u00e9ticos | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A\u00a0Aon plc (NYSE: AON), empresa l\u00edder global em servi\u00e7os profissionais, refor\u00e7a que nos \u00faltimos anos, a intelig\u00eancia artificial (IA) e a automa\u00e7\u00e3o est\u00e3o sendo amplamente integradas \u00e0s opera\u00e7\u00f5es das corpora\u00e7\u00f5es, trazendo avan\u00e7os significativos na efici\u00eancia e otimiza\u00e7\u00e3o de processos. 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