{"id":66465,"date":"2025-04-23T14:43:39","date_gmt":"2025-04-23T17:43:39","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=66465"},"modified":"2025-04-23T14:43:39","modified_gmt":"2025-04-23T17:43:39","slug":"procura-por-seguros-de-auto-tem-queda-de-quase-2","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/04\/23\/procura-por-seguros-de-auto-tem-queda-de-quase-2\/","title":{"rendered":"Procura por seguros de auto tem queda de quase 2%"},"content":{"rendered":"<p>A demanda do mercado brasileiro de seguros de autom\u00f3veis caiu 1,71% em mar\u00e7o, na compara\u00e7\u00e3o com o mesmo m\u00eas do ano passado, sendo este o primeiro recuo no intervalo de um ano. J\u00e1 na compara\u00e7\u00e3o com o m\u00eas anterior, fevereiro de 2025, houve queda de quase 14%. Os dados s\u00e3o do \u00cdndice Neurotech de Demanda por Seguros (INDS), que mede mensalmente o comportamento e o volume das consultas na plataforma da Neurotech, empresa pioneira em solu\u00e7\u00f5es de intelig\u00eancia artificial aplicadas a seguros e cr\u00e9dito.<\/p>\n<p>Para Daniel Gusson, head comercial de Seguros da Neurotech, o resultado negativo do m\u00eas de mar\u00e7o gera um alerta para o setor, por mais que o saldo esteja positivo no acumulado de 2025 (janeiro a mar\u00e7o) de 36%.<\/p>\n<p>Segundo a Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave), as vendas de autom\u00f3veis e comerciais leves em mar\u00e7o cresceram 4,61% em rela\u00e7\u00e3o a mar\u00e7o de 2024. No acumulado do ano, at\u00e9 o momento, foram 517.738 emplacamentos, 7% a mais do que no mesmo per\u00edodo do ano passado.<\/p>\n<p>Por regi\u00e3o do Brasil, apenas o Sudeste apresentou um leve crescimento de 0,47% na procura por seguros durante o m\u00eas de mar\u00e7o. Na compara\u00e7\u00e3o com o mesmo m\u00eas de 2024, o Sul apresentou a maior queda, de 5,70%. Norte (-5,12%), Nordeste (-2,79%) e Centro-oeste (-2,23%) completam o ranking.<\/p>\n<h4><strong>Demanda por idade<\/strong><\/h4>\n<p>O \u00cdndice Neurotech de Demanda por Seguros de mar\u00e7o de 2025 tamb\u00e9m analisou a demanda por faixa et\u00e1ria dos segurados. Aqueles com idades entre 18 e 25 anos, que historicamente exibem a menor procura, apresentaram crescimento de 35% em rela\u00e7\u00e3o ao mesmo m\u00eas do ano passado. Entre os condutores com 60 anos ou mais, tradicionalmente mais cautelosos, houve queda de quase 13%.<\/p>\n<p><strong>Compliance<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A demanda do mercado brasileiro de seguros de autom\u00f3veis caiu 1,71% em mar\u00e7o, na compara\u00e7\u00e3o com o mesmo m\u00eas do ano passado, sendo este o primeiro recuo no intervalo de um ano. J\u00e1 na compara\u00e7\u00e3o com o m\u00eas anterior, fevereiro de 2025, houve queda de quase 14%. Os dados s\u00e3o do \u00cdndice Neurotech de Demanda [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":66466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[4263,1888,6150,5130,581],"class_list":["post-66465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesse-publico","tag-4263","tag-auto","tag-procura","tag-queda","tag-seguros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Procura por seguros de auto tem queda de quase 2% | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/04\/23\/procura-por-seguros-de-auto-tem-queda-de-quase-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Procura por seguros de auto tem queda de quase 2% | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A demanda do mercado brasileiro de seguros de autom\u00f3veis caiu 1,71% em mar\u00e7o, na compara\u00e7\u00e3o com o mesmo m\u00eas do ano passado, sendo este o primeiro recuo no intervalo de um ano. 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