{"id":66388,"date":"2025-04-22T13:42:39","date_gmt":"2025-04-22T16:42:39","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=66388"},"modified":"2025-04-22T13:42:39","modified_gmt":"2025-04-22T16:42:39","slug":"capemisa-lanca-canal-de-divulgacao-no-whatsapp","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2025\/04\/22\/capemisa-lanca-canal-de-divulgacao-no-whatsapp\/","title":{"rendered":"Capemisa lan\u00e7a canal de divulga\u00e7\u00e3o no WhatsApp"},"content":{"rendered":"<p dir=\"ltr\">Os Canais do WhatsApp s\u00e3o ferramentas de transmiss\u00e3o utilizados por grandes marcas e comunidades para alcan\u00e7ar mais pessoas de uma s\u00f3 vez e diversificar seus m\u00e9todos de intera\u00e7\u00e3o. Eles permitem que os usu\u00e1rios, especialmente as empresas, engajem com sua base de clientes e forne\u00e7am facilmente conte\u00fado \u2013 como textos, fotos, v\u00eddeos, figurinhas e enquetes \u2013 por meio de um poderoso canal de transmiss\u00e3o unidirecional.<\/p>\n<p dir=\"ltr\">Esse recurso est\u00e1 dispon\u00edvel na aba chamada Atualiza\u00e7\u00f5es, separada das suas conversas com familiares, amigos e comunidades. Nela, \u00e9 poss\u00edvel verificar o status e os canais que escolher seguir.\u00a0 Aproveitando estas funcionalidades, a CAPEMISA est\u00e1 lan\u00e7ando seu canal de comunica\u00e7\u00e3o pelo WhatsApp,\u00a0 para estabelecer um contato direto com Clientes e Corretores. Nele, os inscritos receber\u00e3o atualiza\u00e7\u00f5es e not\u00edcias sobre a empresa e conte\u00fados exclusivos. S\u00e3o informa\u00e7\u00f5es relevantes e selecionadas sobre as suas duas linhas de neg\u00f3cios: Seguradora e Capitaliza\u00e7\u00e3o.<\/p>\n<p dir=\"ltr\">A CAPEMISA \u00e9 a primeira empresa do mercado segurador brasileiro a implementar a iniciativa. De forma pioneira, o novo canal passa a ser mais uma op\u00e7\u00e3o de ponto de contato e de informa\u00e7\u00f5es, al\u00e9m das redes sociais, do site e do\u00a0hub\u00a0de conte\u00fado Especialista em Vida. Segundo a Gerente de Marketing da CAPEMISA, Mariana Fagundes, \u00e9 preciso\u00a0 criar cada vez mais conex\u00f5es e uma rela\u00e7\u00e3o de proximidade com o\u00a0 p\u00fablico da empresa: Colaboradores, Corretores, Parceiros de Neg\u00f3cios e\u00a0 Clientes, que tem interesse em conhecer mais e consumir produtos deste mercado.<\/p>\n<p dir=\"ltr\">&#8220;\u00c9 crucial estarmos onde o nosso p\u00fablico est\u00e1. Isso amplia o conhecimento sobre nossas solu\u00e7\u00f5es e o alcance na difus\u00e3o da import\u00e2ncia da prote\u00e7\u00e3o financeira e securit\u00e1ria. Por isso, pensamos em mais esta frente de comunica\u00e7\u00e3o, na palma da m\u00e3o, no WhatsApp, a rede social de mensagem instant\u00e2nea mais utilizada pelos brasileiros&#8221;, avalia Mariana.<\/p>\n<p dir=\"ltr\">Uma pesquisa feita pela We are Social e Meltwater, em 2024, confirma a presen\u00e7a dos usu\u00e1rios da rede social. O documento mostrou que 93,4 % dos usu\u00e1rios de internet no Brasil, de 16 a 64 anos, usam o aplicativo.<\/p>\n<p dir=\"ltr\">Para acessar o canal do WhatsApp da CAPEMISA e receber seus conte\u00fados, basta clicar em:\u00a0<a href=\"https:\/\/whatsapp.com\/channel\/0029Vb5Okpq4Y9lf5GNu9C3M\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/whatsapp.com\/channel\/0029Vb5Okpq4Y9lf5GNu9C3M<\/a>. A ideia \u00e9 que, pela plataforma, os Corretores possam ter mais acesso \u00e0s pe\u00e7as de comunica\u00e7\u00e3o, e todos tenham acesso aos lan\u00e7amentos e not\u00edcias da CAPEMISA.<\/p>\n<h4 dir=\"ltr\"><strong>Hub\u00a0de conte\u00fados Especialista em Vida<\/strong><\/h4>\n<p dir=\"ltr\">Ainda sobre a dissemina\u00e7\u00e3o de informa\u00e7\u00f5es para estimular um maior conhecimento da popula\u00e7\u00e3o sobre a import\u00e2ncia do Seguro de Vida, a Companhia disponibilizou tamb\u00e9m um\u00a0hub\u00a0de conte\u00fados, o Especialista em Vida, para trazer artigos sobre d\u00favidas mais frequentes que a popula\u00e7\u00e3o tem sobre sua contrata\u00e7\u00e3o e utiliza\u00e7\u00e3o. O site, voltado tanto para pessoas f\u00edsicas quanto para empresas, re\u00fane artigos, gloss\u00e1rio, dicas de planejamento financeiro e materiais educativos que facilitam o entendimento sobre Seguros \u2013 tudo em uma linguagem clara e acess\u00edvel, livre do chamado &#8220;segur\u00eas&#8221;.<\/p>\n<p dir=\"ltr\">O\u00a0hub\u00a0Especialista em Vida nasceu com a miss\u00e3o de ampliar o conhecimento e empoderar o p\u00fablico, sobretudo os Corretores parceiros, que encontram ali um suporte mais aprofundado sobre os temas do setor. A CAPEMISA acredita que, nas redes sociais, nem sempre \u00e9 poss\u00edvel detalhar todos os processos e trazer diferenciais sobre o assunto. O site oferece esse espa\u00e7o e pode ser acessado em:\u00a0<a href=\"https:\/\/especialistaemvida.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/especialistaemvida.com<\/a>.<\/p>\n<p dir=\"ltr\"><strong>Danthi<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os Canais do WhatsApp s\u00e3o ferramentas de transmiss\u00e3o utilizados por grandes marcas e comunidades para alcan\u00e7ar mais pessoas de uma s\u00f3 vez e diversificar seus m\u00e9todos de intera\u00e7\u00e3o. Eles permitem que os usu\u00e1rios, especialmente as empresas, engajem com sua base de clientes e forne\u00e7am facilmente conte\u00fado \u2013 como textos, fotos, v\u00eddeos, figurinhas e enquetes \u2013 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":66389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[527],"tags":[6662,1054,3830,5013,4346],"class_list":["post-66388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capemisa-seguradora","tag-canal","tag-capemisa","tag-divulgacao","tag-lanca","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capemisa lan\u00e7a canal de divulga\u00e7\u00e3o no WhatsApp | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2025\/04\/22\/capemisa-lanca-canal-de-divulgacao-no-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capemisa lan\u00e7a canal de divulga\u00e7\u00e3o no WhatsApp | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"Os Canais do WhatsApp s\u00e3o ferramentas de transmiss\u00e3o utilizados por grandes marcas e comunidades para alcan\u00e7ar mais pessoas de uma s\u00f3 vez e diversificar seus m\u00e9todos de intera\u00e7\u00e3o. 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