{"id":61855,"date":"2024-12-03T13:28:16","date_gmt":"2024-12-03T16:28:16","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=61855"},"modified":"2024-12-03T13:28:16","modified_gmt":"2024-12-03T16:28:16","slug":"avla-anuncia-andre-andrade-santos-como-novo-superintendente-de-marketing","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2024\/12\/03\/avla-anuncia-andre-andrade-santos-como-novo-superintendente-de-marketing\/","title":{"rendered":"AVLA anuncia Andr\u00e9 Andrade Santos como novo superintendente de marketing"},"content":{"rendered":"<p>A\u00a0<a href=\"https:\/\/www.avla.com\/br\" target=\"_blank\" rel=\"noopener noreferrer\"><u>AVLA<\/u><\/a>, insurtech chilena especializada em produtos para o setor B2B, anuncia a chegada de mais um membro \u00e0 sua equipe de gestores: Andr\u00e9 Andrade Santos, o novo superintendente de marketing, que refor\u00e7ar\u00e1 a atua\u00e7\u00e3o da empresa no Brasil. Com mais de oito anos de experi\u00eancia no setor, Andr\u00e9 acumula cases de sucesso com marcas renomadas como Beefeater, Vanish e a empresa de limpeza Veja.<\/p>\n<p>Andr\u00e9 \u00e9 formado em Administra\u00e7\u00e3o pela Faculdade de Economia, Administra\u00e7\u00e3o, Contabilidade e Atu\u00e1ria da Universidade de S\u00e3o Paulo (FEA-USP) e possui vasta experi\u00eancia em gerenciamento de marcas. Ele foi respons\u00e1vel por liderar campanhas de sucesso para a Vanish e desempenhou papel fundamental no reposicionamento de marca e no desenvolvimento do ecossistema de comunica\u00e7\u00e3o e valor de Veja Limpeza.<\/p>\n<p>Antes de assumir a nova posi\u00e7\u00e3o na AVLA, Santos gerenciou todo o portf\u00f3lio de medicamentos isentos de prescri\u00e7\u00e3o (OTC) da CIMED, liderando diretamente mais de 22 marcas, entre elas l\u00edderes de mercado como Cimegripe, Ambroxmel e Loratamed.<\/p>\n<p>O novo superintendente de marketing da insurtech chilena considera que sua experi\u00eancia em cases de sucesso ser\u00e1 essencial para o desenvolvimento de novas a\u00e7\u00f5es e para o fortalecimento da marca AVLA junto ao consumidor brasileiro.<\/p>\n<p>&#8220;Estou muito honrado em assumir essa miss\u00e3o em uma gigante do ramo de seguros como a AVLA, ao lado de um time de profissionais excepcional. Creio que toda a bagagem que trago de bens de consumo vai nos ajudar a ampliar o alcance da nossa marca e seguir trazendo inova\u00e7\u00f5es para este mercado t\u00e3o desafiador e cheio de nuances&#8221;, celebra Santos.<\/p>\n<p><strong>VCRP Brasil<\/strong><\/p>\n<p><strong>Foto: <\/strong>Andr\u00e9 Andrade Santos, novo Superintendente de Marketing da AVLA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0AVLA, insurtech chilena especializada em produtos para o setor B2B, anuncia a chegada de mais um membro \u00e0 sua equipe de gestores: Andr\u00e9 Andrade Santos, o novo superintendente de marketing, que refor\u00e7ar\u00e1 a atua\u00e7\u00e3o da empresa no Brasil. Com mais de oito anos de experi\u00eancia no setor, Andr\u00e9 acumula cases de sucesso com marcas renomadas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":61856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8559],"tags":[12917,5618,7885,6179,12918],"class_list":["post-61855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avla","tag-andre-andrade-santos","tag-anuncia","tag-avla","tag-novo","tag-superintendente-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVLA anuncia Andr\u00e9 Andrade Santos como novo superintendente de marketing | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2024\/12\/03\/avla-anuncia-andre-andrade-santos-como-novo-superintendente-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVLA anuncia Andr\u00e9 Andrade Santos como novo superintendente de marketing | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A\u00a0AVLA, insurtech chilena especializada em produtos para o setor B2B, anuncia a chegada de mais um membro \u00e0 sua equipe de gestores: Andr\u00e9 Andrade Santos, o novo superintendente de marketing, que refor\u00e7ar\u00e1 a atua\u00e7\u00e3o da empresa no Brasil. 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