{"id":60757,"date":"2024-11-04T15:36:15","date_gmt":"2024-11-04T18:36:15","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=60757"},"modified":"2024-11-04T15:38:34","modified_gmt":"2024-11-04T18:38:34","slug":"unimed-leva-promocao-a-saude-ao-rd-summit","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2024\/11\/04\/unimed-leva-promocao-a-saude-ao-rd-summit\/","title":{"rendered":"Unimed leva promo\u00e7\u00e3o \u00e0 sa\u00fade ao RD Summit"},"content":{"rendered":"<p>Com o objetivo de refor\u00e7ar o posicionamento como refer\u00eancia em sa\u00fade e qualidade de vida,<strong>\u00a0<\/strong>a Unimed \u00e9 uma das patrocinadoras do RD Summit, maior evento de marketing, vendas e e-commerce da Am\u00e9rica Latina, que acontece dos dias 6 a 8 de novembro, no Expo Center Norte, na capital paulista. Neste ano, o RD Summit tem expectativa de p\u00fablico de 22 mil pessoas, conta com cerca de 200 marcas expositoras e traz mais de 120 horas de conte\u00fados, com 150 palestrantes, distribu\u00eddos em 6 palcos.<\/p>\n<p>A Unimed assina os Ecocopos que ser\u00e3o distribu\u00eddos a todos os participantes e as esta\u00e7\u00f5es de hidrata\u00e7\u00e3o espalhadas pelo pavilh\u00e3o onde o evento ser\u00e1 realizado, promovendo o Mude1H\u00e1bito, iniciativa que incentiva a ado\u00e7\u00e3o de h\u00e1bitos mais saud\u00e1veis na alimenta\u00e7\u00e3o, atividade f\u00edsica e equil\u00edbrio mental. Para ampliar o alcance da visibilidade da a\u00e7\u00e3o, levando a mais pessoas a mensagem pelo autocuidado e pela qualidade de vida, a Unimed tamb\u00e9m implementou uma estrat\u00e9gia de m\u00eddia digital geolocalizada e OOH (<i>Out of Home<\/i>) nas imedia\u00e7\u00f5es do evento.<\/p>\n<p>Com o Mude1H\u00e1bito, as cooperativas do Sistema Unimed j\u00e1 realizaram diversas a\u00e7\u00f5es, por todo o pa\u00eds, para promover o bem-estar f\u00edsico e mental, como corridas de rua, aulas coletivas de gin\u00e1stica com profissionais, orienta\u00e7\u00f5es nutricionais, incentivo \u00e0 leitura,\u00a0<i>mindfulness<\/i>, entre outras. Desde 2018, o Mude1H\u00e1bito viabilizou mais de 2.500 a\u00e7\u00f5es e impactou mais de 20 milh\u00f5es de pessoas, sendo que 87% das que tiveram contato com as iniciativas afirmam que houve benef\u00edcios reais, incentivando novos h\u00e1bitos, conforme a Pesquisa Nacional Unimed 2023.<\/p>\n<p>L\u00edder em inova\u00e7\u00e3o aberta no setor de sa\u00fade, conforme o levantamento Top Open Corps 2024, a Unimed tamb\u00e9m apresentar\u00e1, durante a programa\u00e7\u00e3o do RD Summit, a palestra &#8220;Inova\u00e7\u00e3o e Sa\u00fade: A Transforma\u00e7\u00e3o do Sistema Unimed ao Longo de Mais de 50 Anos&#8221;, que acontece no<i>\u00a0<\/i>Palco Business, na quarta-feira (6\/11), \u00e0s 14h20. A apresenta\u00e7\u00e3o ser\u00e1 comandada pela coordenadora de inova\u00e7\u00e3o da Unimed do Brasil, Carolline Andresi Bezerra, que traz um panorama de como a marca vem trabalhando a inova\u00e7\u00e3o e a tecnologia e das iniciativas do Lab Hub Unimed, que impulsiona a gera\u00e7\u00e3o de valor e a transforma\u00e7\u00e3o digital no Sistema Unimed e na sa\u00fade suplementar.<\/p>\n<p>O presidente da Unimed do Brasil, Omar Abujamra Junior, destaca que a participa\u00e7\u00e3o no RD Summit refor\u00e7a o compromisso da marca com a promo\u00e7\u00e3o da sa\u00fade. &#8220;O evento \u00e9 uma oportunidade para compartilhar nossa vis\u00e3o, inova\u00e7\u00f5es e experi\u00eancias, no cuidado da sa\u00fade de 20,5 milh\u00f5es de brasileiros em nossos planos de sa\u00fade e odontol\u00f3gicos. Acreditamos que, ao conectar pessoas e ideias, contribu\u00edmos para moldar o futuro da sa\u00fade, com solu\u00e7\u00f5es que priorizam a qualidade de vida e o bem-estar das pessoas&#8221;, afirma.<\/p>\n<p><strong>Hill and Knowlton<\/strong><\/p>\n<p><strong>Foto:<\/strong> Omar Abujamra Junior, Presidente da Unimed do Brasil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o objetivo de refor\u00e7ar o posicionamento como refer\u00eancia em sa\u00fade e qualidade de vida,\u00a0a Unimed \u00e9 uma das patrocinadoras do RD Summit, maior evento de marketing, vendas e e-commerce da Am\u00e9rica Latina, que acontece dos dias 6 a 8 de novembro, no Expo Center Norte, na capital paulista. Neste ano, o RD Summit tem [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":60758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[284],"tags":[12640,1664,12639,1356,1159],"class_list":["post-60757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unimed","tag-mude1habito","tag-promocao","tag-rd-summit","tag-saude","tag-unimed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unimed leva promo\u00e7\u00e3o \u00e0 sa\u00fade ao RD Summit | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2024\/11\/04\/unimed-leva-promocao-a-saude-ao-rd-summit\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unimed leva promo\u00e7\u00e3o \u00e0 sa\u00fade ao RD Summit | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"Com o objetivo de refor\u00e7ar o posicionamento como refer\u00eancia em sa\u00fade e qualidade de vida,\u00a0a Unimed \u00e9 uma das patrocinadoras do RD Summit, maior evento de marketing, vendas e e-commerce da Am\u00e9rica Latina, que acontece dos dias 6 a 8 de novembro, no Expo Center Norte, na capital paulista. 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