{"id":59968,"date":"2024-10-18T11:11:34","date_gmt":"2024-10-18T14:11:34","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=59968"},"modified":"2024-10-18T11:11:35","modified_gmt":"2024-10-18T14:11:35","slug":"bradesco-seguros-e-finalista-do-ppa","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2024\/10\/18\/bradesco-seguros-e-finalista-do-ppa\/","title":{"rendered":"Bradesco Seguros \u00e9 finalista do PPA"},"content":{"rendered":"<p>O Grupo Bradesco Seguros est\u00e1 entre os finalistas do Pr\u00eamio Profissionais do Ano (PPA), da Globo, com dois filmes da Bradesco Vida e Previd\u00eancia: \u2018Porta Retrato\u2019, sobre seguro de vida; e \u2018Previd\u00eancia 2024\u2019. Assinadas pela ag\u00eancia ALMAPBBDO, as pe\u00e7as concorrem na categoria Sudeste Capitais com outros oito filmes.<\/p>\n<p>Alexandre Nogueira, Diretor de Marketing e Comunica\u00e7\u00e3o do Grupo Bradesco Seguros, celebra e explica que, pela pr\u00f3pria natureza do neg\u00f3cio, a humaniza\u00e7\u00e3o tem se tornado cada vez mais importante nas campanhas de marketing da companhia. \u201cSer finalista do PPA \u00e9 uma honra que muito orgulha todo o nosso time. Nos dedicamos desde a adapta\u00e7\u00e3o da linguagem at\u00e9 a escolha de personagens que se conectem com o p\u00fablico, e temos apostado em abordagens mais leves sem deixar de transmitir o que um seguro deve oferecer, que \u00e9 a confian\u00e7a\u201d, acrescenta.<\/p>\n<p>Em \u2018<a href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DWNlBn0ST2Mc&amp;data=05%7C02%7CJuliana.Maggio%40edelman.com%7C211769d31f9242968dd108dce95e95dd%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C638641839681627998%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=4mcImFaFyZlnzFxh0urZCb0gEq7wOwuQ3ora4EeUTFw%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\">Porta Retrato<\/a>\u2019, a seguradora destaca as vantagens do seguro de vida que podem ser usadas em vida, por meio de uma reflex\u00e3o bem-humorada sobre n\u00e3o precisar \u201cmorrer para falarem bem de voc\u00ea\u201d. J\u00e1 o filme \u2018<a href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dvj_gBNkgmAU&amp;data=05%7C02%7CJuliana.Maggio%40edelman.com%7C211769d31f9242968dd108dce95e95dd%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C638641839681677757%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=fSqxse2CiqrdGRwEXvRhygByLj0esUfP%2BH11hjUTZ40%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\">Previd\u00eancia 2024<\/a>\u2019 \u00e9 estrelado pelo jornalista Pedro Bial, que interpreta personagens em realidades paralelas para refor\u00e7ar a import\u00e2ncia da previd\u00eancia privada para um futuro tranquilo, independente da op\u00e7\u00e3o escolhida.<\/p>\n<p>H\u00e1 mais de 40 anos, o PPA reconhece o talento e a criatividade na publicidade brasileira. Os vencedores desta edi\u00e7\u00e3o ser\u00e3o anunciados no evento de premia\u00e7\u00e3o no dia 21 de novembro, em S\u00e3o Paulo.<\/p>\n<p><strong>Edelman<\/strong><\/p>\n<p><strong>Foto:\u00a0<\/strong>Alexandre Nogueira, Diretor de Marketing e Comunica\u00e7\u00e3o do Grupo Bradesco Seguros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Grupo Bradesco Seguros est\u00e1 entre os finalistas do Pr\u00eamio Profissionais do Ano (PPA), da Globo, com dois filmes da Bradesco Vida e Previd\u00eancia: \u2018Porta Retrato\u2019, sobre seguro de vida; e \u2018Previd\u00eancia 2024\u2019. Assinadas pela ag\u00eancia ALMAPBBDO, as pe\u00e7as concorrem na categoria Sudeste Capitais com outros oito filmes. Alexandre Nogueira, Diretor de Marketing e Comunica\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":59969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[413],"tags":[4340,9913,12403],"class_list":["post-59968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bradesco-seguros","tag-finalista","tag-globo","tag-premio-profissionais-do-ano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bradesco Seguros \u00e9 finalista do PPA | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2024\/10\/18\/bradesco-seguros-e-finalista-do-ppa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bradesco Seguros \u00e9 finalista do PPA | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"O Grupo Bradesco Seguros est\u00e1 entre os finalistas do Pr\u00eamio Profissionais do Ano (PPA), da Globo, com dois filmes da Bradesco Vida e Previd\u00eancia: \u2018Porta Retrato\u2019, sobre seguro de vida; e \u2018Previd\u00eancia 2024\u2019. 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