{"id":57626,"date":"2024-08-19T11:47:08","date_gmt":"2024-08-19T14:47:08","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=57626"},"modified":"2024-08-19T11:47:08","modified_gmt":"2024-08-19T14:47:08","slug":"betacast-podcast-da-wiz-co","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2024\/08\/19\/betacast-podcast-da-wiz-co\/","title":{"rendered":"BETACast, podcast da Wiz Co"},"content":{"rendered":"<p>Marco Menezes, Wiz Corporate, e Daniel Kegler, BB COR, explicam como institui\u00e7\u00f5es financeiras fazem a integra\u00e7\u00e3o de servi\u00e7os banc\u00e1rios e de seguros para oferecer solu\u00e7\u00f5es completas aos clientes<\/p>\n<p>O BETACast, podcast do grupo Wiz Co voltado para desenvolvimento, tecnologia, carreira e neg\u00f3cios, est\u00e1 com mais um epis\u00f3dio no ar. O tema da edi\u00e7\u00e3o de agosto \u00e9 &#8220;Como agregar valor \u00e0s opera\u00e7\u00f5es de bancassurance?&#8221; e conta com a participa\u00e7\u00e3o de Marco Menezes, Diretor de Neg\u00f3cios da Wiz Corporate, e Daniel Kegler, Diretor da BB COR, a corretora de seguros do Banco do Brasil.<\/p>\n<p>Os apresentadores Leonardo Domiciano e Malu Diniz conversam com os convidados sobre essa estrat\u00e9gia que tem se mostrado cada vez mais relevante no cen\u00e1rio atual, integrando servi\u00e7os banc\u00e1rios e de seguros para oferecer solu\u00e7\u00f5es completas aos clientes. Os especialistas explicam como as institui\u00e7\u00f5es financeiras podem aproveitar essa integra\u00e7\u00e3o para atrair e reter clientes.<\/p>\n<p>&#8220;Bancassurance nada mais \u00e9 do que uma estrat\u00e9gia dos bancos, junto a corretoras de seguro ou seguradoras, que se aliam para usar o canal do banco para distribuir produtos de seguro. Para as corretoras e seguradoras, \u00e9 um balc\u00e3o enorme, de distribui\u00e7\u00e3o enorme, principalmente se a parceria \u00e9 com um grande banco. Dessa forma, o custo de aquisi\u00e7\u00e3o de clientes (CAC) diminui consideravelmente. Para o cliente, por j\u00e1 estar dentro do banco, j\u00e1 facilita muito as aprova\u00e7\u00f5es necess\u00e1rias no mercado segurador. \u00c9 uma opera\u00e7\u00e3o, de fato, de ganha-ganha&#8221;, afirma Marco Menezes.<\/p>\n<p>Al\u00e9m do conceito de bancassurance, formas de agregar valor aos produtos, o impacto da tecnologia nas opera\u00e7\u00f5es e conselhos para institui\u00e7\u00f5es que desejam se destacar nesse mercado, entre outros temas, s\u00e3o debatidas durante o BETACast. Este e outros epis\u00f3dios est\u00e3o dispon\u00edveis no Spotify, por este<a href=\"http:\/\/Marco Menezes, Wiz Corporate, e Daniel Kegler, BB COR, explicam como institui\u00e7\u00f5es financeiras fazem a integra\u00e7\u00e3o de servi\u00e7os banc\u00e1rios e de seguros para oferecer solu\u00e7\u00f5es completas aos clientes  O BETACast, podcast do grupo Wiz Co voltado para desenvolvimento, tecnologia, carreira e neg\u00f3cios, est\u00e1 com mais um epis\u00f3dio no ar. O tema da edi\u00e7\u00e3o de agosto \u00e9 &quot;Como agregar valor \u00e0s opera\u00e7\u00f5es de bancassurance?&quot; e conta com a participa\u00e7\u00e3o de Marco Menezes, Diretor de Neg\u00f3cios da Wiz Corporate, e Daniel Kegler, Diretor da BB COR, a corretora de seguros do Banco do Brasil. Os apresentadores Leonardo Domiciano e Malu Diniz conversam com os convidados sobre essa estrat\u00e9gia que tem se mostrado cada vez mais relevante no cen\u00e1rio atual, integrando servi\u00e7os banc\u00e1rios e de seguros para oferecer solu\u00e7\u00f5es completas aos clientes. Os especialistas explicam como as institui\u00e7\u00f5es financeiras podem aproveitar essa integra\u00e7\u00e3o para atrair e reter clientes.  &quot;Bancassurance nada mais \u00e9 do que uma estrat\u00e9gia dos bancos, junto a corretoras de seguro ou seguradoras, que se aliam para usar o canal do banco para distribuir produtos de seguro. Para as corretoras e seguradoras, \u00e9 um balc\u00e3o enorme, de distribui\u00e7\u00e3o enorme, principalmente se a parceria \u00e9 com um grande banco. Dessa forma, o custo de aquisi\u00e7\u00e3o de clientes (CAC) diminui consideravelmente. Para o cliente, por j\u00e1 estar dentro do banco, j\u00e1 facilita muito as aprova\u00e7\u00f5es necess\u00e1rias no mercado segurador. \u00c9 uma opera\u00e7\u00e3o, de fato, de ganha-ganha&quot;, afirma Marco Menezes.  Al\u00e9m do conceito de bancassurance, formas de agregar valor aos produtos, o impacto da tecnologia nas opera\u00e7\u00f5es e conselhos para institui\u00e7\u00f5es que desejam se destacar nesse mercado, entre outros temas, s\u00e3o debatidas durante o BETACast. Este e outros epis\u00f3dios est\u00e3o dispon\u00edveis no Spotify, por este link: https:\/\/open.spotify.com\/episode\/6W8qGUcFvCUxxFeFPEe57B?si=gKQ-S6MtRSKJtO-IAlOFjA  Grupo Wiz Co \u00e0 imprensa\" target=\"_blank\" rel=\"noopener noreferrer\"> link<\/a><\/p>\n<p><strong>Grupo Wiz Co\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marco Menezes, Wiz Corporate, e Daniel Kegler, BB COR, explicam como institui\u00e7\u00f5es financeiras fazem a integra\u00e7\u00e3o de servi\u00e7os banc\u00e1rios e de seguros para oferecer solu\u00e7\u00f5es completas aos clientes O BETACast, podcast do grupo Wiz Co voltado para desenvolvimento, tecnologia, carreira e neg\u00f3cios, est\u00e1 com mais um epis\u00f3dio no ar. O tema da edi\u00e7\u00e3o de agosto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":57628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10317],"tags":[2817,1006,8505,591],"class_list":["post-57626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiz-co","tag-banco","tag-estrategias","tag-financeiras","tag-mercado-segurador"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BETACast, podcast da Wiz Co | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2024\/08\/19\/betacast-podcast-da-wiz-co\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BETACast, podcast da Wiz Co | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"Marco Menezes, Wiz Corporate, e Daniel Kegler, BB COR, explicam como institui\u00e7\u00f5es financeiras fazem a integra\u00e7\u00e3o de servi\u00e7os banc\u00e1rios e de seguros para oferecer solu\u00e7\u00f5es completas aos clientes O BETACast, podcast do grupo Wiz Co voltado para desenvolvimento, tecnologia, carreira e neg\u00f3cios, est\u00e1 com mais um epis\u00f3dio no ar. 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