{"id":56508,"date":"2024-07-10T15:33:44","date_gmt":"2024-07-10T18:33:44","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=56508"},"modified":"2024-07-15T14:13:56","modified_gmt":"2024-07-15T17:13:56","slug":"icatucast-debate-estrategias-de-marketing-organico","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2024\/07\/10\/icatucast-debate-estrategias-de-marketing-organico\/","title":{"rendered":"IcatuCast debate estrat\u00e9gias de marketing org\u00e2nico"},"content":{"rendered":"<p>O IcatuCast \u2013 Corretor que Inspira, videocast dedicado aos corretores de seguros, da Icatu Seguros, est\u00e1 com epis\u00f3dio novo. Com o tema marketing org\u00e2nico e como esta estrat\u00e9gia pode impulsionar as vendas dos corretores, o encontro, que estreou na segunda-feira (8), teve como convidados Bruno Varandas, Gerente de Marketing da Icatu Seguros, e Diego Ivo, CEO da Conversion e Especialista em SEO.<\/p>\n<p>Com o objetivo de se tornar um canal de conte\u00fado ainda mais relevante para sua for\u00e7a de vendas, a Icatu Seguros mostrou que est\u00e1 atenta \u00e0s demandas dos corretores: o tema marketing foi trazido por grande parte dos corretores da companhia como assunto de interesse.<\/p>\n<p>&#8220;Acreditamos que este epis\u00f3dio seja de extrema import\u00e2ncia para os corretores que buscam cada vez mais atrair e manter clientes por meio da relev\u00e2ncia. O marketing org\u00e2nico envolve muito mais que sair criando conte\u00fado a torto e a direito e este papo com o Diego, um dos maiores especialistas no assunto, foi muito rico em termos de t\u00e9cnicas e possibilidades&#8221;, comentou Bruno Varandas, Gerente de Marketing da Icatu Seguros.<\/p>\n<p>O epis\u00f3dio aborda ainda como o corretor pode se beneficiar do Marketing Org\u00e2nico e se tornar uma autoridade no setor. &#8220;Ele possibilita atrair clientes de forma cont\u00ednua e criar lealdade. Considerando que seguro e previd\u00eancia s\u00e3o produtos de longo prazo, o relacionamento do corretor com o cliente tamb\u00e9m deve ser. E, sem d\u00favidas, os canais digitais s\u00e3o uma importante ferramenta de relacionamento&#8221;, refor\u00e7a o executivo.<\/p>\n<p>Segundo Diego Ivo, CEO da Conversion, as t\u00e9cnicas de SEO s\u00e3o fundamentais para o marketing e s\u00e3o estrat\u00e9gias para garantir a aproxima\u00e7\u00e3o com um p\u00fablico interessado no que a empresa oferece. &#8220;As pessoas confundem muito o que \u00e9 SEO, que \u00e9, numa tradu\u00e7\u00e3o para o portugu\u00eas, otimiza\u00e7\u00e3o de mecanismos de busca; \u00e9 aplicar t\u00e9cnicas e estrat\u00e9gias para o seu site ficar nas primeiras posi\u00e7\u00f5es de busca no Google sem precisar pagar pelos cliques. O grande benef\u00edcio \u00e9 atrair pessoas mais bem qualificadas e sem custo de m\u00eddia. Por outro lado, isso significa que voc\u00ea vai ter que investir para ter um site r\u00e1pido, com boa tecnologia, boa usabilidade e relevante para o cliente. Hoje j\u00e1 h\u00e1 corretores produzindo conte\u00fados muito bons e gerando muitos leads&#8221;, explicou.<\/p>\n<p>O epis\u00f3dio faz parte da segunda temporada do IcatuCast, que conta com rodas de conversas e um novo cen\u00e1rio para papos descomplicados sobre temas relevantes para a jornada no mercado de seguros. Acesse o <a href=\"https:\/\/www.youtube.com\/watch?v=noGBLPmuXcs&amp;list=PLryD5_JaHdG1U1GGWWcT5_5CgkjdpFHkR&amp;index=1\" target=\"_blank\" rel=\"noopener noreferrer\">link<\/a> para o epis\u00f3dio.<\/p>\n<p><strong>Buzzing<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O IcatuCast \u2013 Corretor que Inspira, videocast dedicado aos corretores de seguros, da Icatu Seguros, est\u00e1 com epis\u00f3dio novo. Com o tema marketing org\u00e2nico e como esta estrat\u00e9gia pode impulsionar as vendas dos corretores, o encontro, que estreou na segunda-feira (8), teve como convidados Bruno Varandas, Gerente de Marketing da Icatu Seguros, e Diego Ivo, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":56509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[1006,1471,9759,11338,11339],"class_list":["post-56508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-icatu-seguros","tag-estrategias","tag-icatu-seguros","tag-icatucast","tag-marketing-organico","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IcatuCast debate estrat\u00e9gias de marketing org\u00e2nico | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"description\" 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