{"id":55404,"date":"2024-06-05T12:36:36","date_gmt":"2024-06-05T15:36:36","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=55404"},"modified":"2024-06-06T18:22:40","modified_gmt":"2024-06-06T21:22:40","slug":"danielle-fagaraz-e-a-nova-diretora-comercial-digital-e-marketing-da-axa-no-brasil","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2024\/06\/05\/danielle-fagaraz-e-a-nova-diretora-comercial-digital-e-marketing-da-axa-no-brasil\/","title":{"rendered":"Danielle Fagaraz \u00e9 a nova diretora comercial e marketing da AXA"},"content":{"rendered":"<h2>Aumentar a base de corretores e fortalecer o canal digital est\u00e3o entre os desafios da posi\u00e7\u00e3o<\/h2>\n<p><!--more--><br \/>\nDanielle Fagaraz (foto) \u00e9 a nova Diretora Comercial Digital e de Marketing da AXA no Brasil. H\u00e1 8 anos na companhia, onde come\u00e7ou como Coordenadora de Eventos e Relacionamento com Corretores, a profissional assume o cargo com o desafio de ampliar a capilaridade da seguradora, posicionando o Canal Digital como uma das principais portas de entrada para corretores.<\/p>\n<p>Com mais de uma d\u00e9cada de experi\u00eancia no mercado de seguros, Danielle segue com o objetivo de aumentar o reconhecimento da marca AXA, que, em 2023 teve sua primeira campanha concebida para o Brasil, com protagonismo da Roda Rico, segurada e patrocinada pela empresa. O projeto impactou mais de 35 milh\u00f5es de pessoas em plataformas on e off line.<\/p>\n<p>&#8220;Nosso plano estrat\u00e9gico 23-27 pressup\u00f5e triplicar a base de corretores, intensificando a atividade comercial dos que j\u00e1 est\u00e3o na casa. Para isso, estamos refor\u00e7ando nossas estrat\u00e9gias de atra\u00e7\u00e3o no ambiente digital por meio de pr\u00e1ticas de inbound e remarking, al\u00e9m de aprimorar a proposta de valor e as jornadas. Tudo isso em estreita colabora\u00e7\u00e3o com as demais diretorias Comerciais&#8221;, explica Danielle.<\/p>\n<p>Seguem sob tutela da executiva os times de Comunica\u00e7\u00e3o e Marca; Relacionamento com Corretores; Projetos Digitais; e Gest\u00e3o Comercial. O reporte direto de Danielle continua sendo para a vice-presidente Comercial e de Marketing, Karine Brand\u00e3o.<\/p>\n<p><strong>Core Consultoria<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aumentar a base de corretores e fortalecer o canal digital est\u00e3o entre os desafios da posi\u00e7\u00e3o<\/p>\n","protected":false},"author":2,"featured_media":55405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[2034,10971,3889,10972,599],"class_list":["post-55404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-axa-no-brasil","tag-axa-no-brasil","tag-danielle-fagaraz","tag-digital","tag-diretora-comercial","tag-mercado-de-seguros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danielle Fagaraz \u00e9 a nova diretora comercial e marketing da AXA | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"description\" content=\"Aumentar a base de corretores e fortalecer o canal digital est\u00e3o entre os desafios da posi\u00e7\u00e3o. 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