{"id":55213,"date":"2024-05-29T14:36:19","date_gmt":"2024-05-29T17:36:19","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=55213"},"modified":"2024-05-29T14:36:19","modified_gmt":"2024-05-29T17:36:19","slug":"minds-digital-lanca-plataforma-multicanal-de-prevencao-a-fraude","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2024\/05\/29\/minds-digital-lanca-plataforma-multicanal-de-prevencao-a-fraude\/","title":{"rendered":"Minds Digital lan\u00e7a plataforma multicanal de preven\u00e7\u00e3o a fraude"},"content":{"rendered":"<p dir=\"ltr\">Visando combater a crescente de golpes e fraudes digitais, a\u00a0<a href=\"https:\/\/minds.digital\/?utm_source=pr&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener noreferrer\">Minds Digital<\/a>, Voice IDTech pioneira em\u00a0<a href=\"https:\/\/minds.digital\/produto\/biometria-de-voz\/?utm_source=pr&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener noreferrer\">biometria de voz<\/a>\u00a0no mercado brasileiro, acaba de lan\u00e7ar o FraudShield &#8211; plataforma multicanal de preven\u00e7\u00e3o a fraude. Por meio da tecnologia o novo produto \u00e9 capaz de analisar dados de voz e cruzar com a an\u00e1lise de comportamento, gerando\u00a0 insights que apoiam a identifica\u00e7\u00e3o e preven\u00e7\u00e3o de golpes e fraudes de identidade nos diferentes canais de atendimento ao cliente. Com esta novidade, a empresa pretende prevenir R$1,5 bilh\u00e3o em golpes nos pr\u00f3ximos tr\u00eas anos e aumentar o neg\u00f3cio em 35%.<\/p>\n<p dir=\"ltr\">&#8220;N\u00f3s j\u00e1 atuamos no combate a fraude por meio da biometria de voz e agora com o FraudShield entregamos uma plataforma completa e personaliz\u00e1vel capaz de atender players com diferentes necessidades e atua\u00e7\u00f5es. Entendemos que todas as empresas que t\u00eam opera\u00e7\u00f5es digitais podem se beneficiar da novidade, em especial aquelas que necessitam autenticar os clientes para evitar fraudes e garantir opera\u00e7\u00f5es digitais seguras. Por isso, fizemos quest\u00e3o de desenvolver uma plataforma personaliz\u00e1vel de acordo com as necessidades e com a jornada do cliente para cada um dos nossos parceiros&#8221;, explica Marcelo Peixoto, CEO da Minds Digital.<\/p>\n<p dir=\"ltr\"><strong>Como funciona a plataforma<\/strong><\/p>\n<p dir=\"ltr\">O FraudShield levanta alertas de comportamentos suspeitos durante o processo de atendimento ao consumidor e nutri a\u00a0 mesa de preven\u00e7\u00e3o a fraude com dados e insights assim as empresas conseguem tomar decis\u00f5es mais assertivas para interromper as tentativas de golpe. Al\u00e9m disso, a plataforma tamb\u00e9m conta com dashboards que permitem mais visibilidade do n\u00famero de fraudes e do preju\u00edzo financeiro evitado e pode ser aplicada em qualquer meio de comunica\u00e7\u00e3o com os clientes, como telefone, WhatsApp e aplicativos.<\/p>\n<p dir=\"ltr\">&#8220;N\u00f3s estamos agregando \u00e0 biometria de voz, oferecendo uma maior abrang\u00eancia de dados e intelig\u00eancia \u00e0 mesa de preven\u00e7\u00e3o a fraude das empresas, sem prejudicar a experi\u00eancia do cliente. Para isso, usamos nossa tecnologia j\u00e1 existente, de processamento de voz em menos de 1 segundo, junto a novas metodologias de an\u00e1lise de comportamento no ambiente digital. Assim, conseguimos identificar as inconsist\u00eancias ainda durante o atendimento do cliente e permitimos uma a\u00e7\u00e3o r\u00e1pida e assertiva&#8221;, pontua Peixoto.<\/p>\n<p dir=\"ltr\">De acordo com informa\u00e7\u00f5es divulgadas no site TI Inside, os golpes digitais aumentaram at\u00e9 35% entre janeiro e dezembro de 2023. Isso mostra a urg\u00eancia de as empresas investirem em tecnologias capazes de conter e evitar esse tipo de golpe.<\/p>\n<p dir=\"ltr\"><strong>Pine PR<\/strong><\/p>\n<p dir=\"ltr\"><strong>Foto:<\/strong> S\u00f3cios Minds: Marcelo Peixoto, CEO; Igor Hufnagel, CTO; Daniel Ladeira, CIO; Frederico Souza, CFO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visando combater a crescente de golpes e fraudes digitais, a\u00a0Minds Digital, Voice IDTech pioneira em\u00a0biometria de voz\u00a0no mercado brasileiro, acaba de lan\u00e7ar o FraudShield &#8211; plataforma multicanal de preven\u00e7\u00e3o a fraude. Por meio da tecnologia o novo produto \u00e9 capaz de analisar dados de voz e cruzar com a an\u00e1lise de comportamento, gerando\u00a0 insights que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":55214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[3889,10912,10909,10911,10910],"class_list":["post-55213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigo","tag-digital","tag-fraudes-digitais","tag-minds-digital","tag-plataforma-multicanal","tag-voice-idtech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Minds Digital lan\u00e7a plataforma multicanal de preven\u00e7\u00e3o a fraude | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2024\/05\/29\/minds-digital-lanca-plataforma-multicanal-de-prevencao-a-fraude\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minds Digital lan\u00e7a plataforma multicanal de preven\u00e7\u00e3o a fraude | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"Visando combater a crescente de golpes e fraudes digitais, a\u00a0Minds Digital, Voice IDTech pioneira em\u00a0biometria de voz\u00a0no mercado brasileiro, acaba de lan\u00e7ar o FraudShield &#8211; plataforma multicanal de preven\u00e7\u00e3o a fraude. 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