{"id":55100,"date":"2024-05-27T13:03:59","date_gmt":"2024-05-27T16:03:59","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=55100"},"modified":"2024-05-27T13:03:59","modified_gmt":"2024-05-27T16:03:59","slug":"grupo-bradesco-seguros-participa-do-podcast-da-cnseg","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2024\/05\/27\/grupo-bradesco-seguros-participa-do-podcast-da-cnseg\/","title":{"rendered":"Grupo Bradesco Seguros participa do podcast da CNSeg"},"content":{"rendered":"<p>Em maio, o Grupo Bradesco Seguros participou do SeguroPod, podcast promovido pela Confedera\u00e7\u00e3o Nacional das Seguradoras (CNSeg) com apresenta\u00e7\u00e3o de Val\u00e9ria Rodrigues. Representando a seguradora, Giuliano Generali (Foto), Superintendente Executivo de Canais Digitais e Experi\u00eancia do Cliente, destacou a import\u00e2ncia da inova\u00e7\u00e3o e do uso de novas tecnologias, aliado \u00e0 uma mudan\u00e7a cultural dentro das empresas o que habilita a capacidade de responder \u00e0s constantes mudan\u00e7as e transforma\u00e7\u00f5es no mercado segurador e de fato, colocar o cliente no centro.<\/p>\n<p>Na ocasi\u00e3o, o executivo falou sobre o uso da Intelig\u00eancia Artificial em servi\u00e7os do mercado segurador, como na subscri\u00e7\u00e3o de riscos, que proporciona ganho da efici\u00eancia, e no atendimento, tanto de clientes quando de corretores de seguros.\u00a0 \u201cA tecnologia traz um atendimento mais \u00e1gil, eficaz, com um custo de servir menor e um atendimento mais personalizado. Al\u00e9m disso, ela tem colaborado com dissemina\u00e7\u00e3o do seguro para p\u00fablicos que n\u00e3o consumiam esse tipo de produto, aumentando a penetra\u00e7\u00e3o no mercado brasileiro e gerando oportunidades para n\u00f3s\u201d, diz Giuliano.<\/p>\n<p>Outro fator essencial diz respeito \u00e0 cultura de cliente no centro e ao desenvolvimento de novas habilidades, conhecimentos e compet\u00eancias. \u201cA transforma\u00e7\u00e3o digital passa em ess\u00eancia por colocarmos o cliente no centro do que estamos fazendo, e para isso temos que ter um time com mentalidade de ouvir e testar constantemente com nossos clientes e corretores e que domine as capacidades de tecnologia, dados, ux e desing, essenciais para buscarmos cada vez mais uma melhor experi\u00eancia para nossos usu\u00e1rios\u201d.<\/p>\n<p>O epis\u00f3dio completo est\u00e1 dispon\u00edvel no link:\u00a0<a href=\"https:\/\/open.spotify.com\/episode\/6Epr2ww5NtfKw3q2o5VMdj\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/open.spotify.com\/episode\/6Epr2ww5NtfKw3q2o5VMdj<\/a><\/p>\n<p><strong>Edelman<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em maio, o Grupo Bradesco Seguros participou do SeguroPod, podcast promovido pela Confedera\u00e7\u00e3o Nacional das Seguradoras (CNSeg) com apresenta\u00e7\u00e3o de Val\u00e9ria Rodrigues. Representando a seguradora, Giuliano Generali (Foto), Superintendente Executivo de Canais Digitais e Experi\u00eancia do Cliente, destacou a import\u00e2ncia da inova\u00e7\u00e3o e do uso de novas tecnologias, aliado \u00e0 uma mudan\u00e7a cultural dentro das [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":55101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,416],"tags":[587,762,591,10864,10865],"class_list":["post-55100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cnseg","category-grupo-bradesco-seguros","tag-cnseg","tag-grupo-bradesco-seguros","tag-mercado-segurador","tag-participa-podcast","tag-seguropod"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Bradesco Seguros participa do podcast da CNSeg | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2024\/05\/27\/grupo-bradesco-seguros-participa-do-podcast-da-cnseg\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Bradesco Seguros participa do podcast da CNSeg | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"Em maio, o Grupo Bradesco Seguros participou do SeguroPod, podcast promovido pela Confedera\u00e7\u00e3o Nacional das Seguradoras (CNSeg) com apresenta\u00e7\u00e3o de Val\u00e9ria Rodrigues. Representando a seguradora, Giuliano Generali (Foto), Superintendente Executivo de Canais Digitais e Experi\u00eancia do Cliente, destacou a import\u00e2ncia da inova\u00e7\u00e3o e do uso de novas tecnologias, aliado \u00e0 uma mudan\u00e7a cultural dentro das [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insurancecorp.com.br\/pt\/2024\/05\/27\/grupo-bradesco-seguros-participa-do-podcast-da-cnseg\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevistaInsuranceCorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-27T16:03:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2024\/05\/Giuliano-Generali-2023-e1716825823865.jpg?fit=567%2C397&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"567\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" 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