{"id":53594,"date":"2024-04-17T13:50:52","date_gmt":"2024-04-17T16:50:52","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=53594"},"modified":"2024-04-17T13:50:52","modified_gmt":"2024-04-17T16:50:52","slug":"demanda-por-seguro-de-automovel-cai-798","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2024\/04\/17\/demanda-por-seguro-de-automovel-cai-798\/","title":{"rendered":"Demanda por seguro de autom\u00f3vel cai 7,98%"},"content":{"rendered":"<p>A demanda do mercado brasileiro de seguros de autom\u00f3veis registrou, em mar\u00e7o, uma queda de 7,89%, na compara\u00e7\u00e3o com o mesmo m\u00eas de 2023. Este foi o primeiro recuo do ano atual. Os dados s\u00e3o do \u00cdndice Neurotech de Demanda por Seguros (INDS) que mede mensalmente o comportamento e o volume das consultas na plataforma da Neurotech, empresa pioneira em solu\u00e7\u00f5es de intelig\u00eancia artificial aplicadas a seguros e cr\u00e9dito. J\u00e1 na compara\u00e7\u00e3o com o m\u00eas anterior, fevereiro de 2024, a queda alcan\u00e7ou 1,37%.<\/p>\n<p>Por regi\u00e3o do pa\u00eds, todas apresentaram queda na compara\u00e7\u00e3o anual, sendo a mais significativa na regi\u00e3o Sudeste, que teve diminui\u00e7\u00e3o de demanda em 11,72%. Centro-oeste (-4,74%), Sul (-3,63%), Norte (-1,68%) e Nordeste (-0,91%) completam o ranking.  <\/p>\n<p><strong>Este cen\u00e1rio acompanha as vendas de ve\u00edculos novos, j\u00e1 que em mar\u00e7o, segundo a Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave), o n\u00famero de emplacamentos de autom\u00f3veis e comerciais caiu 5,6%, na compara\u00e7\u00e3o com o mesmo per\u00edodo de 2023.<\/strong><\/p>\n<p>\u201cA princ\u00edpio, esse recuo n\u00e3o deve ser encarado com muita preocupa\u00e7\u00e3o pelas seguradoras, pois temos que considerar que o in\u00edcio de 2024 surpreendeu com aumentos de 11% e 18% em janeiro e fevereiro, respectivamente. Portanto, \u00e9 normal um cen\u00e1rio de vendas mais t\u00edmidas nos meses seguintes\u201d, analisa Daniel Gusson, head comercial de Seguros da Neurotech.<\/p>\n<p>De acordo com o INDS, no comparativo entre mar\u00e7o de 2024 e mar\u00e7o de 2023, a queda de demanda foi maior entre os adultos de 40 a 59 anos (-8,66%). J\u00e1 entre condutores de 25 a 39 anos o recuo foi de -8,09%. 18 a 25 anos (-7,59%) e 60 ou mais (-5,37%). Estas duas \u00faltimas foram as \u00fanicas que apresentaram crescimento na compara\u00e7\u00e3o entre mar\u00e7o e fevereiro de 2024: 18 a 25 (+2,79%) e 60+ (+2,93%).<\/p>\n<p><strong>Compliance Comunica\u00e7\u00e3o<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A demanda do mercado brasileiro de seguros de autom\u00f3veis registrou, em mar\u00e7o, uma queda de 7,89%, na compara\u00e7\u00e3o com o mesmo m\u00eas de 2023. Este foi o primeiro recuo do ano atual. Os dados s\u00e3o do \u00cdndice Neurotech de Demanda por Seguros (INDS) que mede mensalmente o comportamento e o volume das consultas na plataforma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":53595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10232],"tags":[10495,6442,9682],"class_list":["post-53594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neurotech","tag-comparativo","tag-mercado-brasileiro","tag-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demanda por seguro de autom\u00f3vel cai 7,98% | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2024\/04\/17\/demanda-por-seguro-de-automovel-cai-798\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demanda por seguro de autom\u00f3vel cai 7,98% | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A demanda do mercado brasileiro de seguros de autom\u00f3veis registrou, em mar\u00e7o, uma queda de 7,89%, na compara\u00e7\u00e3o com o mesmo m\u00eas de 2023. 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