{"id":44581,"date":"2023-07-21T16:02:18","date_gmt":"2023-07-21T19:02:18","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=44581"},"modified":"2023-07-21T16:02:48","modified_gmt":"2023-07-21T19:02:48","slug":"cqcs-insurtech-innovation-2023-abordara-o-marketing-do-futuro","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2023\/07\/21\/cqcs-insurtech-innovation-2023-abordara-o-marketing-do-futuro\/","title":{"rendered":"CQCS Insurtech &#038; Innovation 2023 abordar\u00e1 o \u2018Marketing do Futuro\u2019"},"content":{"rendered":"<p>A pr\u00f3xima edi\u00e7\u00e3o do CQCS Insurtech &amp; Innovation &#8211; considerado o maior evento de inova\u00e7\u00e3o em seguros da Am\u00e9rica Latina &#8211; ter\u00e1 um painel dedicado a debater como as novas possibilidades de intera\u00e7\u00e3o est\u00e3o afetando o consumidor.<\/p>\n<p>O tema \u201cO Marketing do Futuro Agora\u201d ser\u00e1 discutido na pr\u00f3xima ter\u00e7a-feira, dia 25 de julho, a partir das 13h30. No palco estar\u00e3o Rog\u00e9rio Guandalini, diretor Comercial e Marketing da Europ Assistance Brasil (EABR); Tatiana Cerezer, diretora da Mapfre; e Thaiza Estev\u00e3o, diretora da Youse.<\/p>\n<p>\u201cA evolu\u00e7\u00e3o digital tem impactado todos os segmentos e, certamente, o marketing \u00e9 um dos que mais apresentou novidades nos \u00faltimos anos. Hoje existe uma infinidade de formas diferentes de se relacionar com o consumidor e \u00e9 preciso debater quais est\u00e3o funcionando melhor e o que est\u00e1 por vir\u201d, disse Guandalini.<\/p>\n<p>Com experi\u00eancia de mais de 25 anos em empresas multinacionais que atuam nos segmentos financeiro, varejo e seguros, Guandalini chegou \u00e0 EABR em 2019 com a miss\u00e3o de expandir os neg\u00f3cios por meio da estrat\u00e9gia de diversifica\u00e7\u00e3o e crescimento de forma sustent\u00e1vel, sempre com foco em melhorar a conex\u00e3o com os clientes.<\/p>\n<p>\u201cDesde a minha chegada implantamos muitas novidades. Hoje atendemos atrav\u00e9s do WhatsApp; por web app e da EVA, a assistente virtual da Europ Assistance que interage e soluciona d\u00favidas dos clientes, de forma leve e agrad\u00e1vel. Mesmo assim, com todos esses recursos \u00e0 disposi\u00e7\u00e3o, ainda recebemos cerca de 220 mil liga\u00e7\u00f5es por m\u00eas\u201d, revela o executivo.<\/p>\n<p>Segundo ele, a gradativa introdu\u00e7\u00e3o de novos canais digitais trouxe melhorias significativas na qualidade do atendimento, gerando aumento no nosso NPS. \u201cEssa hist\u00f3ria \u00e9 apenas uma das coisas que vou apresentar detalhadamente no evento. Quem quiser saber mais sobre o tema, n\u00e3o pode deixar de acompanhar este painel\u201d.<\/p>\n<p>Durante o evento, a Europ Assistance tamb\u00e9m estar\u00e1 com um estande para receber os visitantes e apresentar suas solu\u00e7\u00f5es. Vale lembrar que o CQCS Insurtech &amp; Innovation ser\u00e1 realizado entre os dias 25 e 26 de julho, no Pro Magno Centro de Eventos, em S\u00e3o Paulo.<\/p>\n<p><strong>Ag\u00eancia Pauta Vip<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pr\u00f3xima edi\u00e7\u00e3o do CQCS Insurtech &amp; Innovation &#8211; considerado o maior evento de inova\u00e7\u00e3o em seguros da Am\u00e9rica Latina &#8211; ter\u00e1 um painel dedicado a debater como as novas possibilidades de intera\u00e7\u00e3o est\u00e3o afetando o consumidor. O tema \u201cO Marketing do Futuro Agora\u201d ser\u00e1 discutido na pr\u00f3xima ter\u00e7a-feira, dia 25 de julho, a partir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":44582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[258],"tags":[8512,8511,8513],"jetpack_featured_media_url":"https:\/\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2023\/07\/1-59-e1689966114401.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CQCS Insurtech &amp; Innovation 2023 abordar\u00e1 o \u2018Marketing do Futuro\u2019 | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2023\/07\/21\/cqcs-insurtech-innovation-2023-abordara-o-marketing-do-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CQCS Insurtech &amp; Innovation 2023 abordar\u00e1 o \u2018Marketing do Futuro\u2019 | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A pr\u00f3xima edi\u00e7\u00e3o do CQCS Insurtech &amp; Innovation &#8211; considerado o maior evento de inova\u00e7\u00e3o em seguros da Am\u00e9rica Latina &#8211; ter\u00e1 um painel dedicado a debater como as novas possibilidades de intera\u00e7\u00e3o est\u00e3o afetando o consumidor. 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