{"id":42327,"date":"2023-04-18T08:29:51","date_gmt":"2023-04-18T11:29:51","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=42327"},"modified":"2023-04-18T08:29:51","modified_gmt":"2023-04-18T11:29:51","slug":"em-campanha-sulamerica-destaca-o-uso-consciente-dos-planos-de-saude","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2023\/04\/18\/em-campanha-sulamerica-destaca-o-uso-consciente-dos-planos-de-saude\/","title":{"rendered":"Em campanha, SulAm\u00e9rica destaca o uso consciente dos planos de sa\u00fade"},"content":{"rendered":"

Com o objetivo de incentivar as boas pr\u00e1ticas no uso dos planos de sa\u00fade, a SulAm\u00e9rica lan\u00e7ou a campanha digital \u201cSua sa\u00fade \u00e9 pessoal e intransfer\u00edvel\u201d. A a\u00e7\u00e3o, realizada no m\u00eas da Sa\u00fade Integral, quando se comemora o Dia Mundial da Sa\u00fade (07\/04), conta com diversas mensagens para auxiliar o benefici\u00e1rio no uso correto do plano.<\/p>\n

Com mensagens que colocam o benefici\u00e1rio como protagonista do pr\u00f3prio bem-estar, a campanha destaca a\u00e7\u00f5es que impactam o custo do plano de sa\u00fade, como compartilhamento de senhas e divis\u00e3o de reembolso, que s\u00e3o consideradas fraudes.
\n\u201cA sustentabilidade no setor de sa\u00fade suplementar tem sido amplamente discutida, nada melhor do que incentivarmos esse di\u00e1logo com nossos clientes trazendo exemplos reais do que \u00e9 considerado fraude e assim ajudar nessa conscientiza\u00e7\u00e3o\u201d, comenta Simone Cesena, diretora de marketing da SulAm\u00e9rica.<\/p>\n

A campanha refor\u00e7a tamb\u00e9m a import\u00e2ncia da rede referenciada no cuidado com a sa\u00fade do benefici\u00e1rio. Os cards da campanha est\u00e3o sendo compartilhados nos canais da SulAm\u00e9rica e executivos da companhia nas redes sociais.<\/p>\n

FSB Comunica\u00e7\u00e3o<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Com o objetivo de incentivar as boas pr\u00e1ticas no uso dos planos de sa\u00fade, a SulAm\u00e9rica lan\u00e7ou a campanha digital \u201cSua sa\u00fade \u00e9 pessoal e intransfer\u00edvel\u201d. A a\u00e7\u00e3o, realizada no m\u00eas da Sa\u00fade Integral, quando se comemora o Dia Mundial da Sa\u00fade (07\/04), conta com diversas mensagens para auxiliar o benefici\u00e1rio no uso correto do […]<\/p>\n","protected":false},"author":2,"featured_media":42332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[547],"tags":[3248,1435,701,7599],"jetpack_featured_media_url":"https:\/\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2023\/04\/1.jpg-11.png","yoast_head":"\nEm campanha, SulAm\u00e9rica destaca o uso consciente dos planos de sa\u00fade | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2023\/04\/18\/em-campanha-sulamerica-destaca-o-uso-consciente-dos-planos-de-saude\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Em campanha, SulAm\u00e9rica destaca o uso consciente dos planos de sa\u00fade | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"Com o objetivo de incentivar as boas pr\u00e1ticas no uso dos planos de sa\u00fade, a SulAm\u00e9rica lan\u00e7ou a campanha digital \u201cSua sa\u00fade \u00e9 pessoal e intransfer\u00edvel\u201d. A a\u00e7\u00e3o, realizada no m\u00eas da Sa\u00fade Integral, quando se comemora o Dia Mundial da Sa\u00fade (07\/04), conta com diversas mensagens para auxiliar o benefici\u00e1rio no uso correto do […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insurancecorp.com.br\/pt\/2023\/04\/18\/em-campanha-sulamerica-destaca-o-uso-consciente-dos-planos-de-saude\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevistaInsuranceCorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-18T11:29:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2023\/04\/1.jpg-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"510\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" 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