{"id":37156,"date":"2022-09-09T11:36:43","date_gmt":"2022-09-09T14:36:43","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=37156"},"modified":"2022-09-09T11:36:43","modified_gmt":"2022-09-09T14:36:43","slug":"musica-de-45-anos-faz-sucesso-entre-os-jovens-da-geracao-z","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2022\/09\/09\/musica-de-45-anos-faz-sucesso-entre-os-jovens-da-geracao-z\/","title":{"rendered":"M\u00fasica de 45 anos faz sucesso entre os jovens da gera\u00e7\u00e3o Z"},"content":{"rendered":"<p>O Grupo Bradesco Seguros escolheu a m\u00fasica \u2018Amigo\u2019 de Roberto Carlos e Erasmo Carlos, lan\u00e7ada h\u00e1 45 anos, para ser a trilha sonora da \u00faltima campanha institucional lan\u00e7ada pela companhia e obteve uma rea\u00e7\u00e3o acima da esperada principalmente na rede TikTok, que tem grande presen\u00e7a da gera\u00e7\u00e3o Z. Prova disso s\u00e3o os mais de 12 milh\u00f5es de visualiza\u00e7\u00f5es que o v\u00eddeo, divulgado recentemente no canal da seguradora no TikTok, alcan\u00e7ou.<\/p>\n<p>Al\u00e9m da presen\u00e7a no TikTok, a campanha, desenvolvida pela AlmapBBDO, contou com diversas comunica\u00e7\u00f5es para redes sociais, impressos, spots de r\u00e1dio, canais abertos e por assinatura, al\u00e9m de OOH e filmes para cinema.<\/p>\n<p><strong>Edelman<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Grupo Bradesco Seguros escolheu a m\u00fasica \u2018Amigo\u2019 de Roberto Carlos e Erasmo Carlos, lan\u00e7ada h\u00e1 45 anos, para ser a trilha sonora da \u00faltima campanha institucional lan\u00e7ada pela companhia e obteve uma rea\u00e7\u00e3o acima da esperada principalmente na rede TikTok, que tem grande presen\u00e7a da gera\u00e7\u00e3o Z. Prova disso s\u00e3o os mais de 12 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[5503,5590,3469,5591],"class_list":["post-37156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grupo-bradesco-seguros","tag-geracao-z","tag-musica-de-45-anos","tag-sucesso","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00fasica de 45 anos faz sucesso entre os jovens da gera\u00e7\u00e3o Z | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2022\/09\/09\/musica-de-45-anos-faz-sucesso-entre-os-jovens-da-geracao-z\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fasica de 45 anos faz sucesso entre os jovens da gera\u00e7\u00e3o Z | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"O Grupo Bradesco Seguros escolheu a m\u00fasica \u2018Amigo\u2019 de Roberto Carlos e Erasmo Carlos, lan\u00e7ada h\u00e1 45 anos, para ser a trilha sonora da \u00faltima campanha institucional lan\u00e7ada pela companhia e obteve uma rea\u00e7\u00e3o acima da esperada principalmente na rede TikTok, que tem grande presen\u00e7a da gera\u00e7\u00e3o Z. 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