{"id":34716,"date":"2022-05-30T11:18:05","date_gmt":"2022-05-30T14:18:05","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=34716"},"modified":"2022-05-30T11:18:05","modified_gmt":"2022-05-30T14:18:05","slug":"big-heart-parade-intervencao-urbana-alerta-para-risco-de-destruicao-da-mata-atlantica","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2022\/05\/30\/big-heart-parade-intervencao-urbana-alerta-para-risco-de-destruicao-da-mata-atlantica\/","title":{"rendered":"Big Heart Parade \u2013 Interven\u00e7\u00e3o urbana alerta para risco de destrui\u00e7\u00e3o da Mata Atl\u00e2ntica"},"content":{"rendered":"<p>Com o prop\u00f3sito de sensibilizar as pessoas, atrav\u00e9s da arte, sobre a import\u00e2ncia de se preservar a Mata Atl\u00e2ntica, um dos principais biomas do planeta, a interven\u00e7\u00e3o art\u00edstica <strong>Big Heart Parade <\/strong>re\u00fane esculturas no formato de cora\u00e7\u00f5es, inspiradas em esp\u00e9cies t\u00edpicas da regi\u00e3o, feitas por artistas engajados com a causa ambiental. A exposi\u00e7\u00e3o assinada pela Toptrends, empresa especializada em marketing cultural, com curadoria de Thiago C\u00f3stackz, artista pl\u00e1stico multim\u00eddia e documentarista, poder\u00e1 ser conferida, gratuitamente, entre os dias 28 e 31 de maio, no Memorial da Am\u00e9rica Latina. A partir do dia 1\u00ba de junho at\u00e9 o dia 1\u00ba de julho, as obras ser\u00e3o expostas na pra\u00e7a Cetenco Plaza (avenida Paulista, 1842).<\/p>\n<p>A iniciativa tamb\u00e9m far\u00e1 uma homenagem ao Dia Mundial do Meio Ambiente, data criada pela ONU para promover a a\u00e7\u00e3o ambiental em todo o mundo, que completar\u00e1 50 anos no pr\u00f3ximo dia 5 de junho.\u00a0 A <strong>Big Heart Parade \u2013 Edi\u00e7\u00e3o Mata Atl\u00e2ntica<\/strong> conta com o apoio do Minist\u00e9rio do Turismo, atrav\u00e9s da Secretaria Especial de Cultura, e o patroc\u00ednio da Liberty Seguros, uma das maiores seguradoras do pa\u00eds, e o apoio local do Governo do Estado de S\u00e3o Paulo, Mina Cultural, IP\u00ca &#8211; Instituto de Pesquisas Ecol\u00f3gicas e Memorial da Am\u00e9rica Latina.<\/p>\n<p>O projeto exibir\u00e1 30 esculturas no formato de cora\u00e7\u00e3o, sendo que algumas delas est\u00e3o amea\u00e7adas de extin\u00e7\u00e3o, tais como: arauc\u00e1ria, cedro-rosa, jequitib\u00e1-rosa, palmeira-ju\u00e7ara e pau-brasil. Um pequeno viveiro de mudas ser\u00e1 instalado nas bases das esculturas, em cima do totem de sustenta\u00e7\u00e3o. Ap\u00f3s o evento, elas ser\u00e3o doadas para projetos de plantio em escolas p\u00fablicas da periferia de S\u00e3o Paulo.<\/p>\n<p>De acordo com Thiago C\u00f3stackz, a exposi\u00e7\u00e3o destaca o papel da arte como agente transformador. \u201cDurante muito tempo, alguns cr\u00edticos mais conservadores rejeitavam um engajamento mais profundo de artistas e de suas produ\u00e7\u00f5es em causas como a ambiental. Mas isso mudou, e hoje as maiores institui\u00e7\u00f5es art\u00edsticas do mundo t\u00eam exibido mostras, semin\u00e1rios e interven\u00e7\u00f5es art\u00edsticas das mais diversas que visam fomentar o debate questionando os rumos de nossa civiliza\u00e7\u00e3o, que predatoriamente tem destru\u00eddo \u00e1reas de natureza vasta e intocada, tornando-as cada vez mais raras e em risco de colapso\u201d, conclui Thiago.<\/p>\n<p><strong>SmartPR<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o prop\u00f3sito de sensibilizar as pessoas, atrav\u00e9s da arte, sobre a import\u00e2ncia de se preservar a Mata Atl\u00e2ntica, um dos principais biomas do planeta, a interven\u00e7\u00e3o art\u00edstica Big Heart Parade re\u00fane esculturas no formato de cora\u00e7\u00f5es, inspiradas em esp\u00e9cies t\u00edpicas da regi\u00e3o, feitas por artistas engajados com a causa ambiental. A exposi\u00e7\u00e3o assinada pela [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[371],"tags":[3977,3975,3976,598,3979,3978],"class_list":["post-34716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-liberty-seguros","tag-alerta-de-destruicao","tag-big-heart-parade","tag-intervencao-urbana","tag-liberty-seguros","tag-mata-atlantica","tag-risco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Heart Parade \u2013 Interven\u00e7\u00e3o urbana alerta para risco de destrui\u00e7\u00e3o da Mata Atl\u00e2ntica | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2022\/05\/30\/big-heart-parade-intervencao-urbana-alerta-para-risco-de-destruicao-da-mata-atlantica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Heart Parade \u2013 Interven\u00e7\u00e3o urbana alerta para risco de destrui\u00e7\u00e3o da Mata Atl\u00e2ntica | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"Com o prop\u00f3sito de sensibilizar as pessoas, atrav\u00e9s da arte, sobre a import\u00e2ncia de se preservar a Mata Atl\u00e2ntica, um dos principais biomas do planeta, a interven\u00e7\u00e3o art\u00edstica Big Heart Parade re\u00fane esculturas no formato de cora\u00e7\u00f5es, inspiradas em esp\u00e9cies t\u00edpicas da regi\u00e3o, feitas por artistas engajados com a causa ambiental. 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