{"id":20217,"date":"2020-11-05T12:26:08","date_gmt":"2020-11-05T15:26:08","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=20217"},"modified":"2020-11-05T12:26:08","modified_gmt":"2020-11-05T15:26:08","slug":"podcasts-sao-aposta-da-sulamerica-para-dialogar-com-publico","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2020\/11\/05\/podcasts-sao-aposta-da-sulamerica-para-dialogar-com-publico\/","title":{"rendered":"Podcasts s\u00e3o aposta da SulAm\u00e9rica para dialogar com p\u00fablico"},"content":{"rendered":"<p>A SulAm\u00e9rica est\u00e1 em nova fase. Depois de apresentar um manifesto em que defende o conceito de Sa\u00fade Integral para cuidar da sa\u00fade f\u00edsica, emocional e financeira das pessoas, a companhia come\u00e7a a utilizar novos formatos para conversar com um p\u00fablico que vai al\u00e9m dos benefici\u00e1rios.<\/p>\n<p>Recentemente, lan\u00e7ou uma s\u00e9rie de seis podcasts sobre <strong>sa\u00fade emocional<\/strong> e para essa iniciativa contou com a parceria da jornalista e podcaster Marcela Ceribelli, fundadora da Obvious, uma plataforma de narrativas femininas com a miss\u00e3o de produzir conte\u00fados &#8220;que tragam felicidade&#8221;,, como ela diz. Os epis\u00f3dios est\u00e3o dispon\u00edveis no Spotify. Para acess\u00e1-los, clique <a href=\"https:\/\/yedmalazainarxe.i-mpr.com\/link.php?code=bDpodHRwJTNBJTJGJTJGb3Blbi5zcG90aWZ5LmNvbSUyRnNob3clMkYyTHp2NHlMUzhnY2ZBMURUREIyUFFsOjEyODc2MDAxMjI6cmVkYWNhb0BpbnN1cmFuY2Vjb3JwLmNvbS5icjo2ZmFiMmU=\">aqui <\/a>.<\/p>\n<p>&#8220;Depois de fortalecer o di\u00e1logo com nossos benefici\u00e1rios por meio de um projeto chamado \u00danica Mente, sentimos que precis\u00e1vamos nos aproximar do grande p\u00fablico, levando conte\u00fado de qualidade e com credibilidade&#8221;, afirma Luciana Froehlich, superintendente de Marketing e CRM da SulAm\u00e9rica. &#8220;Escolhemos a Marcela para fazer essa estreia conosco porque o tipo de conte\u00fado produzido por ela e a experi\u00eancia com o mundo dos podcasts agrega um imenso valor ao projeto&#8221;, completa.<\/p>\n<p>A inten\u00e7\u00e3o \u00e9 dialogar n\u00e3o s\u00f3 com os benefic\u00e1rios do seguro sa\u00fade da SulAm\u00e9rica, mas tamb\u00e9m levar educa\u00e7\u00e3o nesse tema para clientes de outros produtos da companhia (Odonto, Vida, Previd\u00eancia e Investimentos) e para o p\u00fablico em geral. Para isso, a escolha pelo podcast foi certeira. Esse j\u00e1 era um formato em ascens\u00e3o mesmo antes da pandemia, mas se consagrou no per\u00edodo de distanciamento social. Dados do Spotify revelam que o consumo de podcasts dobrou no segundo trimestre de 2020 entre os ouvintes da plataforma.<\/p>\n<p>A SulAm\u00e9rica j\u00e1 tem uma experi\u00eancia interna muito positiva com a produ\u00e7\u00e3o de podcasts para seus mais de 4 mil colaboradores. Batizado de &#8220;Sulacast&#8221;, os epis\u00f3dios trazem entrevistas com lideran\u00e7as e colaboradores da empresa sobre temas em alta, tend\u00eancias, inova\u00e7\u00f5es, entre outros. Desde seu lan\u00e7amento, em junho de 2019, j\u00e1 teve quase 12.500 audi\u00e7\u00f5es. O programa interno \u00e9 apresentado pelo podcaster e colaborador da SulAm\u00e9rica Gustavo Passi.<\/p>\n<p><strong>Weber Shandwick<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A SulAm\u00e9rica est\u00e1 em nova fase. Depois de apresentar um manifesto em que defende o conceito de Sa\u00fade Integral para cuidar da sa\u00fade f\u00edsica, emocional e financeira das pessoas, a companhia come\u00e7a a utilizar novos formatos para conversar com um p\u00fablico que vai al\u00e9m dos benefici\u00e1rios. Recentemente, lan\u00e7ou uma s\u00e9rie de seis podcasts sobre sa\u00fade [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":["post-20217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sulamerica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcasts s\u00e3o aposta da SulAm\u00e9rica para dialogar com p\u00fablico | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2020\/11\/05\/podcasts-sao-aposta-da-sulamerica-para-dialogar-com-publico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcasts s\u00e3o aposta da SulAm\u00e9rica para dialogar com p\u00fablico | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A SulAm\u00e9rica est\u00e1 em nova fase. 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