{"id":13751,"date":"2020-01-30T14:48:21","date_gmt":"2020-01-30T17:48:21","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=13751"},"modified":"2020-01-30T14:48:21","modified_gmt":"2020-01-30T17:48:21","slug":"panorama-do-seguro-aborda-marketing-de-conteudo","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2020\/01\/30\/panorama-do-seguro-aborda-marketing-de-conteudo\/","title":{"rendered":"Panorama do Seguro aborda Marketing de Conte\u00fado"},"content":{"rendered":"<p>A 49\u00aa edi\u00e7\u00e3o do programa Panorama do Seguro traz a uma an\u00e1lise sobre o Marketing de Conte\u00fado. Tendo como base o artigo &#8220;Viva o novo marketing, que tende a ser menos propaganda e mais conte\u00fado&#8221;, escrito por Nizan Guanaes, Francisco Galiza, consultor de economia, exp\u00f4s sua opini\u00e3o.<\/p>\n<p>&#8220;Hoje, as empresas n\u00e3o se preocupam mais em apenas divulgar o seu produto, isso se tornou muito mais complexo. Para se captar a aten\u00e7\u00e3o do consumidor elas t\u00eam que oferecer um conte\u00fado, um diferencial, um assunto&#8221;, explica Galiza.<\/p>\n<p>Ainda nesse epis\u00f3dio, foi abordada a an\u00e1lise desenvolvida pela resseguradora Swiss Re, referente ao ano de 2018, no qual ela anualmente divulga a posi\u00e7\u00e3o dos pa\u00edses. &#8220;Um fato interessante para nosso mercado \u00e9 que pela primeira vez no mundo o faturamento de pr\u00eamios de seguros ultrapassou 5 trilh\u00f5es de d\u00f3lares, sobretudo se dirigindo para o Oriente, quer dizer, os pa\u00edses asi\u00e1ticos est\u00e3o movimentando o mercado de seguros&#8221;, conclui.<\/p>\n<p>Confira a entrevista na \u00edntegra: <a href=\"https:\/\/d-click.newsletter1.com.br\/u\/34412\/1958\/20789\/4756_0\/32926\/?url=https%3A%2F%2Fwww.sindsegsp.org.br%2Fsite%2Fsindsegsp-tv-video.aspx%3Fid%3D79\">https:\/\/www.sindsegsp.org.br\/site\/sindsegsp-tv-video.aspx?id=79<\/a><\/p>\n<p>Apresentado pelo jornalista Paulo Alexandre e pelo consultor de economia Francisco Galiza, o programa Panorama do Seguro conta com convidados especiais e dicas de leitura.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 49\u00aa edi\u00e7\u00e3o do programa Panorama do Seguro traz a uma an\u00e1lise sobre o Marketing de Conte\u00fado. Tendo como base o artigo &#8220;Viva o novo marketing, que tende a ser menos propaganda e mais conte\u00fado&#8221;, escrito por Nizan Guanaes, Francisco Galiza, consultor de economia, exp\u00f4s sua opini\u00e3o. &#8220;Hoje, as empresas n\u00e3o se preocupam mais em [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[],"class_list":["post-13751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama-do-seguro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Panorama do Seguro aborda Marketing de Conte\u00fado | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurancecorp.com.br\/pt\/2020\/01\/30\/panorama-do-seguro-aborda-marketing-de-conteudo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panorama do Seguro aborda Marketing de Conte\u00fado | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"A 49\u00aa edi\u00e7\u00e3o do programa Panorama do Seguro traz a uma an\u00e1lise sobre o Marketing de Conte\u00fado. Tendo como base o artigo &#8220;Viva o novo marketing, que tende a ser menos propaganda e mais conte\u00fado&#8221;, escrito por Nizan Guanaes, Francisco Galiza, consultor de economia, exp\u00f4s sua opini\u00e3o. &#8220;Hoje, as empresas n\u00e3o se preocupam mais em [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insurancecorp.com.br\/pt\/2020\/01\/30\/panorama-do-seguro-aborda-marketing-de-conteudo\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevistaInsuranceCorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T17:48:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insurancecorp.com.br\/pt\/wp-content\/uploads\/2020\/01\/Newton-Queiroz-CEO-e-presidente-da-Argo-Seguros-2b-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1277\" \/>\n\t<meta property=\"og:image:height\" content=\"723\" \/>\n\t<meta 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