{"id":11280,"date":"2019-09-19T14:40:28","date_gmt":"2019-09-19T17:40:28","guid":{"rendered":"https:\/\/insurancecorp.com.br\/pt\/?p=11280"},"modified":"2019-09-19T14:40:28","modified_gmt":"2019-09-19T17:40:28","slug":"popularize-access-to-insurance","status":"publish","type":"post","link":"https:\/\/insurancecorp.com.br\/pt\/2019\/09\/19\/popularize-access-to-insurance\/","title":{"rendered":"Popularize access to insurance"},"content":{"rendered":"<h2 class=\"p1\"><span class=\"s1\"><i>Insurtechs idealize special solutions and change the way the customer chooses their type of protection<\/i><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\"><i>By<\/i><\/span><i>: Carlos Pacheco<\/i><\/p>\n<p class=\"p1\">Created in 2016 in the format of insurtech, and working in partnership with large companies, Thinkseg&#8217;s main focus is to offer a 100% digital consumer experience by displaying a mix of products tailored to their needs. The CEO and founder of the company, Andr\u00e9 Gregori, envisions a positive scenario for 2019, from a precise conclusion: startups operating the sector democratize access to insurance. In Gregori&#8217;s analysis, companies over the last few years have been embracing innovations proposed by insurtechs, who devise differentiated solutions and change the way the customer hires their insurance.<\/p>\n<p class=\"p1\"><span class=\"s1\">&#8220;We are a laboratory and a channel of disruption. We have tested innovations to meet insurers and consumers through technology, &#8220;adds Gregori. If, on the one hand, there is a degree of difficulty for companies to create new products, the same does not happen with insurtechs, when detecting better and attractive insurance options, guiding the consumer in choosing the most appropriate ones.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">About the role of the broker in this context, the CEO of Thinkseg believes that the professional is less resilient and increasingly open to the use of digital channels. In his view, the old idea that the broker will disappear in this new context is definitely outdated. On the contrary: &#8220;it will change your posture&#8221;.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">The company run by Gregori invests in backoffice and front-end structures. In addition, it proposes the &#8220;repackaging&#8221; of products with new characteristics, whose improvements, according to him, need to be constant. Thinkseg&#8217;s strategy is to reverse the chain that exists in the market, that is, it first assesses consumer wants and needs and then creates customized products with insurers. This is a design that Thinkseg does not give up: treading the age of the digital consumer.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insurtechs idealize special solutions and change the way the customer chooses their type of protection By: Carlos Pacheco Created in 2016 in the format of insurtech, and working in partnership with large companies, Thinkseg&#8217;s main focus is to offer a 100% digital consumer experience by displaying a mix of products tailored to their needs. The [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[198],"tags":[299],"jetpack_featured_media_url":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Popularize access to insurance | Revista Insurance Corp | PT-BR<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Popularize access to insurance | Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"og:description\" content=\"Insurtechs idealize special solutions and change the way the customer chooses their type of protection By: Carlos Pacheco Created in 2016 in the format of insurtech, and working in partnership with large companies, Thinkseg&#8217;s main focus is to offer a 100% digital consumer experience by displaying a mix of products tailored to their needs. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insurancecorp.com.br\/pt\/2019\/09\/19\/popularize-access-to-insurance\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Insurance Corp | PT-BR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevistaInsuranceCorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-19T17:40:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#organization\",\"name\":\"Revista Insurance Corp\",\"url\":\"https:\/\/insurancecorp.com.br\/pt\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/RevistaInsuranceCorp\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#logo\",\"inLanguage\":\"pt-BR\",\"url\":\"\",\"caption\":\"Revista Insurance Corp\"},\"image\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#website\",\"url\":\"https:\/\/insurancecorp.com.br\/pt\/\",\"name\":\"Revista Insurance Corp | PT-BR\",\"description\":\"A \\u00fanica revista bil\\u00edngue voltada ao mercado de seguro.\",\"publisher\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/insurancecorp.com.br\/pt\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2019\/09\/19\/popularize-access-to-insurance\/#webpage\",\"url\":\"https:\/\/insurancecorp.com.br\/pt\/2019\/09\/19\/popularize-access-to-insurance\/\",\"name\":\"Popularize access to insurance | Revista Insurance Corp | PT-BR\",\"isPartOf\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#website\"},\"datePublished\":\"2019-09-19T17:40:28+00:00\",\"dateModified\":\"2019-09-19T17:40:28+00:00\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insurancecorp.com.br\/pt\/2019\/09\/19\/popularize-access-to-insurance\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2019\/09\/19\/popularize-access-to-insurance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2019\/09\/19\/popularize-access-to-insurance\/#webpage\"},\"author\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#\/schema\/person\/9f8406046d70645c490badf1fbd05147\"},\"headline\":\"Popularize access to insurance\",\"datePublished\":\"2019-09-19T17:40:28+00:00\",\"dateModified\":\"2019-09-19T17:40:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/2019\/09\/19\/popularize-access-to-insurance\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#organization\"},\"keywords\":\"edi\\u00e7\\u00e3o 23\",\"articleSection\":\"Technology\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/insurancecorp.com.br\/pt\/2019\/09\/19\/popularize-access-to-insurance\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#\/schema\/person\/9f8406046d70645c490badf1fbd05147\",\"name\":\"Print Magazine IC - English\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/insurancecorp.com.br\/pt\/#personlogo\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2bd1c2a112e8b3f94b3187781cb4c407?s=96&d=mm&r=g\",\"caption\":\"Print Magazine IC - English\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/posts\/11280"}],"collection":[{"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/comments?post=11280"}],"version-history":[{"count":1,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/posts\/11280\/revisions"}],"predecessor-version":[{"id":11282,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/posts\/11280\/revisions\/11282"}],"wp:attachment":[{"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/media?parent=11280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/categories?post=11280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insurancecorp.com.br\/pt\/wp-json\/wp\/v2\/tags?post=11280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}