Osmar Bertacini started his history at the insurance market in one of the largest country’s insurance companies of its time in the and was a greatly successful professional. By this and other reasons, Editora Incremento produced the biography … and for those who don’t know me… my name is Osmar Bertacini – the trajectory of an insurance market icon. In 2017, André Pena, Insurance Corp magazine’s publisher, received the task, by himself Osmar, to prepare his biography. In that year, he, one of the main specialists in life insurance, would complete 56 years of activity in the segment.
The project was made possible thanks to the publisher’s credibility, among the sector’s players and executives, that supported this initiative. The first draft was drawn out by journalist Márcia Kovacs, through personal interviews, accounts and memorable quotes of his life. There were hours of recordings, listening to details, passages and emotional recollections of this man, unique and dedicated professional.
Due to unexpected passing of Osmar, in January 2019, making all of us ‘orphans’, the publisher faced some obstacles and challenges to conclude the publication.
It was known the importance of the fulfillment of his dream: having his biography disclosed in the market. Journalist Carlos Alberto Pacheco, the magazine’s editor, was invited to give continuity to the execution of this deserved homage, performing the due research, content elaboration and final edition of the work.
Osmar was born in 1942, in the small town of Palestina, in the São José do Rio Preto region, in São Paulo state. He descends from a Family of italian immigrants, native of the Veneto region, that landed the Santos port, in the end of the 19th century. The book have eight chapters, since the saga of the county’s founder, the political and economical outlook of that time, Osmar’s childhood in the Guarda-Mor (currently Jurupeba) district, his first studies, his passion for soccer and a passage through board school.
His coming to São Paulo searching for an opportunity to study and work, marked the beginning of his trajectory in the Companhia Internacional de Seguros, where did his career for 22 years, being his first and only professional registry, before being a businessman. At the early 1990’s, he received an invitation to teaching in the Life Insurance course of Funenseg, currently Business and Insurance School (ENS), becoming also a business owner, when he founded Humana Seguros.
His associative life was intense and dynamic: he acted on and led several entities, as president of the São Paulo Group Life Club (CVG-SP), of the São Paulo Insurance Technicians Association (APTS), one of the founders of the São Paulo Insurance Advisory and Consulting Firms Association (Aconseg-SP), member of the Chamber of Insurance Brokers of the State of São Paulo (Camaracor-SP), participated in the creation of the Insurance Brokers Union (UCS), was second secretary of the São Paulo State Insurance Brokers Union (Sincor-SP), and was also part of the Inspection Board of the São Paulo Insurance Brokers Club (CCS-SP).
In this publication, relatives, friends, collaborators, insurers and market executives make statements about the acquaintanceship with Osmar. An excellent professional, human being, leader, manager and also husband, leaving his wife Regina, his children Rodrigo and Soraia, grandchildren Luigi and Gael and other relatives. The “market living legend” will never be forgotten for all his history, overcoming and conquests in this important segment.

Datasheet

Title: …e para quem não me conhece… meu nome é Osmar Bertacini – a trajetória de um ícone do mercado de seguros
Author: Carlos Alberto Pacheco
Genre: Biography
Pages: 96
Publishing house: Editora Incremento

Teachings of Osmar Bertacini

My bigger asset is the friendships that I acquired throughout my life

Don’t put money in front of your goals. Money is just consequence of a serious and honest work

Humility is the highest degree of wisdom

Never think of doing bad things to someone because all that we do returns to ourselves