The projects are developed by the Corporate Strategy Board

By: Priscila Palacio

Tokio Marine Seguradora has acted as a cultural agent through a program to encourage the cultural circuit, supporting plays, musicals, film productions, as well as supporting social projects, which have always been in the company’s agenda.
The Corporate Strategy Board and the marketing department are engaged in these activities. Priscila Fernandes (photo), marketing manager, points out that Tokio Marine has made a commitment to serve and add values to society, beyond the borders of the business.
The insurance company has been working on two fronts: support for sports and culture, as it sees a great potential for social transformation in both segments. In sport, there is a 5-year partnership with Rio Open, the main tennis tournament in South America. “In 2018, because of this sponsorship, we know the work of the ‘Instituto Futuro Bom’ and we also started giving due this NGO. In addition to the sports practice of hundreds of young people in situations of vulnerability, we are concerned to provide training opportunities for project participants, with education as one of the main pillars. This support made possible the participation of some of his students at the Guga Kuerten Cup in Santa Catarina, a participant’s visit to the IMG Academy in Florida, USA – one of the most prestigious training centers in the sport”, proud Fernandes.

“One of the strategies that we follow to realize this project, for example, is to support the initiatives to spread the culture in the country that cause social impact.”

Among the various cultural projects supported by Tokio Marine are the public and critical hits such as: Chaplin, Lisbela and the prisoner, Roque Santeiro and the musical Elza, which debuted in 2018 and now returns to the stage for its second season throughout the country.
The results of the commitment to cultural support are accompanied by the number of spectators – in the case of pieces, musicals, cinema or with the knowledge of the students’ school development, in the case of sponsorship of the Instituto Futuro Bom. “More than financial support, our goal is to be a partner of organizations and projects, to follow closely the evolution of initiatives, aggregated by the brand, to achieve results,” says Priscila.
Earlier this year, he sponsored the play “Never We Are So Happy” at Teatro Itália, São Paulo. “We want our support in all projects to be able to contribute and be transformative in society. And that along with our entire market, we can multiply initiatives like this, “concludes the marketing manager.