Renato Pedroso (photo), president of Previsul Seguradora in an exclusive interview to Insurance Corp magazine, cited growth expectations for 2019. “I believe we will have a more productive sector and the foreign investor much more confident and of course a major development for the insurance segment, one of the only ones that continued to grow despite the crisis.” The company’s bets for 2019 are focused on the people portfolio, considering that the market in the years 2017 and 2018, presented a turn in the branch against the auto insurance. The pension plans are proving very attractive, although the Selic rate is low. “Previsul has been working in the field of people since its foundation more than 112 years ago. What we are bringing of innovation in this sector are digital products, which allow not only a quotation of the product, but the online contracting full service, end to end by the insurance broker, with full autonomy. Pedroso said that: “the company’s main goal is to become a multi-risk insurer, through the residential and the corporate. Other novelties are to come, such as the dental, for example “.

“Sou Campaign” + Previsul 2019

The campaign was launched in São Paulo (SP) but will also run through 27 cities in 12 states and will award a trip to Dubai, in the United Arab Emirates, with accompanying rights, for the top 10 brokers in new sales during the year period, which runs from January 1 to December 31, 2019. This is the first time that the insurer takes the brokers for a trip outside the American continent. In addition, since the last year, the “Sou + Previsul Club” points program allows the exchange of points for monthly prizes through the production of brokers. Andréia Araújo (photo), Director of Business and Marketing stressed that brokers are a fundamental part of quest to always offer the best solutions. “Our incentive campaign could not be different: to offer a complete destination, from the desert to the big urban center. We are launching in São Paulo, which is our focus for expansion. We cease to operate only life and we will operate in other branches during the year: dental, residential and business. These are the three product lines that we are going to explore, but already thinking about the opening, for the elementary branches. Before we worked with three different communications: internal, events and marketing for the broker and a communication for the insured. Now we unify, bringing this concept more fully,” she points out. “We have a new headquarters in São Paulo, in Luís Carlos Berrini Avenue, where we are developing three squads that work exclusively with product development, technology and innovation,” she added.